A TugB é uma empresa formada por executivos com experiência em grandes empresas e vivência em navegar em mercados com  grandes mudanças mercadológicas, regulatórias e tecnológicas e tem o propósito de tornar acessível métodos e tecnologias de ponta a médias empresas e ajuda-las a identificar oportunidades e transforma-las em resultados.

Responsible for commercial operations in the state of Minas Gerais, including sales, regional marketing and network coverage strategy. Reformulation of direct sales channels, directed towards company owned stores, implementing improvements such as routine weekly on-the-job training, which improved productivity, quality of sales and customer service, reaching a top three ranking within national store operations. Development and follow-up of sales results increase in portfolio, revenue and… Show more Responsible for commercial operations in the state of Minas Gerais, including sales, regional marketing and network coverage strategy. Reformulation of direct sales channels, directed towards company owned stores, implementing improvements such as routine weekly on-the-job training, which improved productivity, quality of sales and customer service, reaching a top three ranking within national store operations. Development and follow-up of sales results increase in portfolio, revenue and regional cost control. Statewide company representative, communicating with clients, government, organizations and employees. Show less

Responsible for planning, development and national implementation of strategy and marketing operations. Focus on brand repositioning and synergy between Claro and NET plans and services. Suggestion and implementation of strategic reorientation of sales, from primarily voice plans to plans that are based on voice and data consumption, reformulating the portfolio of plans and proposing a click and mortar strategy which includes a reinforced online presence (SEO,SEM, content marketing and social… Show more Responsible for planning, development and national implementation of strategy and marketing operations. Focus on brand repositioning and synergy between Claro and NET plans and services. Suggestion and implementation of strategic reorientation of sales, from primarily voice plans to plans that are based on voice and data consumption, reformulating the portfolio of plans and proposing a click and mortar strategy which includes a reinforced online presence (SEO,SEM, content marketing and social media strategy ) combined with the offline presence (ATL and BTL strategy and others). This generated improved brand reputation, increase of high-value sales in addition to total revenue, as well as improving company competitiveness. Management of national budget and B2B and B2C marketing, covering online and offline communication, pricing, services (B2C) and business intelligence Show less

Development and management of high-value client distribution channel strategies, covering go-to-market strategy, processes, policies and sales goals of company owned stores and dealers.

Responsible for planning, development and national implementation of strategy and marketing operations. Focus on brand repositioning based on the redesign of communication and price plans. Improving brand rating within the national market, with increases in the company's customer base and profitability. . Management of the national budget and B2B and B2C marketing, covering online and offline communication, pricing, services (B2C) and business intelligence.

Responsible for Claro operations in the states of Minas Gerais and Bahia, including sales and regional marketing, network coverage strategy and the marketing and restructuring of regional sales channels. Development and follow-up of sales and revenue results and regional cost control.

Responsible for sales, marketing and call centre operation including B2B and B2C activities. Development of brand repositioning , communication and coverage strategy. Development of plans and pricing, channel distribution and customer attention strategies. Improving brand rating within the regional market, with a sizeable increase in customer retention and profitability.

Development of brand repositioning and communication, network coverage strategy, plans and pricing strategies and customer loyalty program.

Coordination of the strategic planning process. Construction and implementation of business intelligence processes and segmentation customer model.

Development and coordination of strategy, marketing , distribution channel and call centre planning and operation of the mobile business unit.

Responsible for sales, marketing and call centre operation including B2B and B2C activities. Development of brand repositioning , communication and coverage strategy. Development of plans and pricing, channel distribution and customer attention strategies. Improving brand rating within the regional market, with a sizeable increase in customer retention and profitability.

Desenvolvimento de estratégica de reposicionamento da marca e de plano de comunicação. Elaboração de diretrizes e políticas para fortalecimento do networking, cobertura, pricing e programa de fidelização.

Development of studies of the mobile telephony market and CATV. Participation as a representative of Telemig in the technical group of Telebras to discuss the regulatory framework for privatization.

Planning of primary urban fibre optic network engineering. Coordination of the task force for implementation of video hubs for CATV fibre optic transmission.