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@claro.com.br
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Erik Fernandes is listed as Founder tugB|CMO | MSc |Ph.D. at tugB, based in Belo Horizonte, Minas Gerais, Brazil. AeroLeads shows a work email signal at claro.com.br and a matched LinkedIn profile for Erik Fernandes.
Erik Fernandes previously worked as Founder at Tugb and Professor convidado at Fundação Dom Cabral. Erik Fernandes holds Doctor'S Degree, Business Admnistration from Fgv - Fundação Getulio Vargas.
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Professional with a PhD in Business Administration from FGV and an executive career as a consultant in Strategy, Marketing, and Sales.With experience at telecommunications companies, brings extensive expertise in brand repositioning, B2C and B2B marketing strategies, and crisis management. Known for strategic vision and the ability to adapt to technological and market changes, with a focus on results and innovation.Since 2020, leading TugB, providing companies of various sizes access to cutting-edge methods and technologies, helping them identify and convert opportunities into results.Additionally, contributes to the development of new managers as a guest professor at Fundação Dom Cabral.Specialties: Business Strategy,Marketing and Sales ,Innovation, Team Building.
Listed skills include Team Building, Strategy, Marketing, Project Planning, and 38 others.
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A career timeline built from the work history available for this profile.
Belo Horizonte, Minas Gerais, Brasil
A TugB é uma empresa formada por executivos com experiência em grandes empresas e vivência em navegar em mercados com grandes mudanças mercadológicas, regulatórias e tecnológicas e tem o propósito de tornar acessível métodos e tecnologias de ponta a médias empresas e ajuda-las a identificar oportunidades e transforma-las em resultados.
Belo Horizonte Area, Brazil
Responsible for commercial operations in the state of Minas Gerais, including sales, regional marketing and network coverage strategy. Reformulation of direct sales channels, directed towards company owned stores, implementing improvements such as routine weekly on-the-job training, which improved productivity, quality of sales and customer service, reaching a top three ranking within national store operations. Development and follow-up of sales results increase in portfolio, revenue and… Show more Responsible for commercial operations in the state of Minas Gerais, including sales, regional marketing and network coverage strategy. Reformulation of direct sales channels, directed towards company owned stores, implementing improvements such as routine weekly on-the-job training, which improved productivity, quality of sales and customer service, reaching a top three ranking within national store operations. Development and follow-up of sales results increase in portfolio, revenue and regional cost control. Statewide company representative, communicating with clients, government, organizations and employees. Show less
São Paulo Area, Brazil
Responsible for planning, development and national implementation of strategy and marketing operations. Focus on brand repositioning and synergy between Claro and NET plans and services. Suggestion and implementation of strategic reorientation of sales, from primarily voice plans to plans that are based on voice and data consumption, reformulating the portfolio of plans and proposing a click and mortar strategy which includes a reinforced online presence (SEO,SEM, content marketing and social… Show more Responsible for planning, development and national implementation of strategy and marketing operations. Focus on brand repositioning and synergy between Claro and NET plans and services. Suggestion and implementation of strategic reorientation of sales, from primarily voice plans to plans that are based on voice and data consumption, reformulating the portfolio of plans and proposing a click and mortar strategy which includes a reinforced online presence (SEO,SEM, content marketing and social media strategy ) combined with the offline presence (ATL and BTL strategy and others). This generated improved brand reputation, increase of high-value sales in addition to total revenue, as well as improving company competitiveness. Management of national budget and B2B and B2C marketing, covering online and offline communication, pricing, services (B2C) and business intelligence Show less
São Paulo Area, Brazil
Development and management of high-value client distribution channel strategies, covering go-to-market strategy, processes, policies and sales goals of company owned stores and dealers.
São Paulo Area, Brazil
Responsible for planning, development and national implementation of strategy and marketing operations. Focus on brand repositioning based on the redesign of communication and price plans. Improving brand rating within the national market, with increases in the company's customer base and profitability. . Management of the national budget and B2B and B2C marketing, covering online and offline communication, pricing, services (B2C) and business intelligence.
Belo Horizonte Area, Brazil
Responsible for Claro operations in the states of Minas Gerais and Bahia, including sales and regional marketing, network coverage strategy and the marketing and restructuring of regional sales channels. Development and follow-up of sales and revenue results and regional cost control.
Belo Horizonte Area, Brazil
Responsible for sales, marketing and call centre operation including B2B and B2C activities. Development of brand repositioning , communication and coverage strategy. Development of plans and pricing, channel distribution and customer attention strategies. Improving brand rating within the regional market, with a sizeable increase in customer retention and profitability.
Development of brand repositioning and communication, network coverage strategy, plans and pricing strategies and customer loyalty program.
Belo Horizonte Area, Brazil
Coordination of the strategic planning process. Construction and implementation of business intelligence processes and segmentation customer model.
Belo Horizonte E Região, Brasil
Development and coordination of strategy, marketing , distribution channel and call centre planning and operation of the mobile business unit.
Belém Area, Brazil
Responsible for sales, marketing and call centre operation including B2B and B2C activities. Development of brand repositioning , communication and coverage strategy. Development of plans and pricing, channel distribution and customer attention strategies. Improving brand rating within the regional market, with a sizeable increase in customer retention and profitability.
Belém Area, Brazil
Desenvolvimento de estratégica de reposicionamento da marca e de plano de comunicação. Elaboração de diretrizes e políticas para fortalecimento do networking, cobertura, pricing e programa de fidelização.
Belo Horizonte Area, Brazil
Development of studies of the mobile telephony market and CATV. Participation as a representative of Telemig in the technical group of Telebras to discuss the regulatory framework for privatization.
Planning of primary urban fibre optic network engineering. Coordination of the task force for implementation of video hubs for CATV fibre optic transmission.
Concentração em disciplinas de Estratégia.
Executive program. Italian government scholarship. Rome, Italy.
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Erik Fernandes works for tugB.
Erik Fernandes is listed as Founder tugB|CMO | MSc |Ph.D. at tugB.
AeroLeads has found 1 work email signal at @claro.com.br for Erik Fernandes at tugB.
Erik Fernandes is based in Belo Horizonte, Minas Gerais, Brazil while working with tugB.
Erik Fernandes has worked for Tugb, Fundação Dom Cabral, Claro, Telemig Celular S/A, and Amazônia Celular S/A.
You can use AeroLeads to view verified contact signals for Erik Fernandes at tugB, including work email, phone, and LinkedIn data when available.
Erik Fernandes holds Doctor'S Degree, Business Admnistration from Fgv - Fundação Getulio Vargas.
Erik Fernandes is listed with skills including Team Building, Strategy, Marketing, Project Planning, Project Management, Market Planning, Marketing Strategy, and Start Ups.
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