Erik Lukas Email & Phone Number

Denver, Colorado, United States

Elevating the customer experience across eleven western states

Greater Denver Area

Execute training strategies to provide best in class brand experiences and earn customer loyalty

Cherry Hill, NJ

• Lead a national team of 3 managers, and 7 staff.
• Responsible for the strategic direction, content, optimization, user experience, and project development for Subaru digital platforms nationwide including Subaru.com, MySubaru owner site, and 560 retailer websites.
• Responsible for Tier III SEO, SEM, Re-targeting, Display advertising strategies, and platforms.
• Responsible for national in-showroom digital shopping kiosk program with 600+ units in operation, as well as digital customer lounge solution.
• Selection, testing, and integration of platform enhancements including, phone call analytics, online chat/texting, and conversion improvement tools.
• Key stakeholder in the development/implementation of national programs for reputation management, CRM, integrated lead management, accessories data management, and tactical coordination across Tiers I & III.

Cherry Hill, NJ

• Responsible for parts, accessories, and service marketing in the digital space.
• Lead demand creation, distribution, and analysis
• Search engine marketing and optimization
• Online parts catalog and dealer website integration
• Supported launch of service customer communications platform

Cherry Hill, NJ

• Top level responsibility for the collection and analysis of vehicle retail sales data, customer traffic, market share, and projections to executive management in the US and Japan.
• Hired, developed and managed an analytics team
• Planned and executed the National Training Conference

Cherry Hill, NJ

• Responsible for national accessory marketing strategies, programs, and SEMA
• Produced all accessories related marketing communications including: printed brochures, web content, videos, magazine inserts, point of purchase displays & posters
• Designed accessories training content for dealership staff, auto show specialists, and corporate stakeholders

Westampton, NJ

• Managed the performance of fourteen Subaru dealerships in two states
• Attained objectives in replacement part sales, accessory sales, chemical sales, customer satisfaction scores, training requirements, loaner vehicles, certified pre-owned vehicle program, and Stellar Performer.

Cherry Hill, NJ

• Produced national vehicle sales tempo, projections, reports, presentations, and monthly summaries used by executive management
• Provided in-depth sales operations training to Management Associates
• Planned and executed annual National Training Conference

Cherry Hill, NJ

• Selected suppliers and managed vendor performance
• Negotiated purchase prices, terms, administered legal contracts, and managed supplier risk

Cherry Hill, NJ

• Resolved customer dissatisfaction with a focus on retaining customer loyalty
• Provided Subaru product/program information to customers and dealers

Glenside, PA

• General service and repair to foreign and domestic vehicles
• Pennsylvania licensed vehicle technician

Mba, Dual Concentration In Marketing And Management

Bs, Industrial Technology

Activities and Societies: Charter Member of the Millersville University Electric Vehicle Team