Growing up a coach (to me) was always a person associated with athletics or competitive activities like debate or chess. They taught you skills that you needed to be successful in your preferred sport or activity. They helped you improve your performance and achieve higher levels of success by training and guiding you towards a goal.Today I coach business owners and their marketing teams how to develop strategies for long term business growth and how to implement those strategies in their digital marketing channels to achieve their goals. I enjoy helping businesses and people achieve their potential by overcoming obstacles through hard work and determination.For the past 20+ years I have guided direct-to-consumer retailers and home builders grow their online sales and lead generation through strategic use of online media (paid search, seo, paid social, email, programmatic advertising, analytics, website optimization) and offline media (catalogs and direct mail).If your business needs a coach to help you achieve your digital marketing potential or you need a team to implement your strategy email me at erik.martinez@bluetangerine.com or send me a message via LinkedIn.