Erik Andersen Email & Phone Number

• Direct, manage, and execute publicity campaigns for client coverage on national and local public media, radio, TV, digital media, and print media.• Artist management.• Write and distribute press releases.• Organize and distribute digital and physical music servicing.• Research new media outlets.• Manage and update company contact database and spreadsheets.

New York, Ny

• Researched and secured sponsorships, grants, and investor opportunities through community, city-wide, state, and national organizations that increased funding, growth, and operation.• Created and maintained relationships with potential investors, private donors, and organizational staff.• Executed Business Incentive Program, which invited local business owners to invest in the festival in exchange for promotion and recognition.

• Created, planned, and executed marketing strategies for artist promotion, tours, label concert series, and CD releases that significantly increased CD sales and expanded Artists’ fan base.• Booked shows/tours for artists and clients and assisted in tour direction and artist recording sessions that increased fan base, CD sales, and overall fan attendance.• Wrote, edited, & sent press releases to media contacts that increased attendance, secured radio airplay & on-air artist interviews, enhanced label awareness, & developed strong relationships with media outlets.• Designed company ads, logos, and concert posters that promoted and developed the company image.• Created & updated websites/social media pages that effectively increased awareness & viewing traffic.

Cambridge, Ma

• Assisted with marketing strategies and promotional projects that effectively increased artist popularity and financial growth.• Updated artist websites and social media pages with new events, shows, and tours that maintained an engaged fan base.• Organized, researched, and obtained prestigious brand-name musical equipment endorsements for artists.• Researched licensing opportunities through local sports media outlets that broadened artist awareness and demographic.

Somerville, Ma

• Promoted nightly live shows via online event listings, press and publicity contacts, and bi-monthly newsletters that increased venue attendance and prosperity.• Updated venue website and social media pages with new bookings, images, events, and information that promoted and increased company image.• Organized, recorded, edited, and posted artist interviews on the venue’s Youtube channel, Johnny D’s TV, that effectively promoted the venue and provided a unique insight into both the artists’ music/history and the venue’s overall operation.

Bachelor Of Science (B.S.), Music Industry

Activities and Societies: Music and Entertainment Industry Student Association (MEISA), Golden Key International Honor Society, Sigma.

Business