Developing bespoke communications strategies for wellness and community-related businesses in Michigan.

I’m proud to announce that I’ll be joining MLive Media Group and Cannabis 360 as an Account Executive for the Michigan region of Advance Local. We’re aligned in our vision - that providing access to the right information is the key to empowerment. In this role, I’m excited to offer the Midwest cannabis community with bespoke advertising and marketing strategies utilizing MLive’s comprehensive owned media mix including print, digital, video and mobile solutions.MLive Media Group is an audience-first, digitally focused media company encompassing all content, sales and marketing operations for: MLive.com, The Grand Rapids Press, The Muskegon Chronicle, Kalamazoo Gazette, The Jackson Citizen Patriot, The Ann Arbor News, The Flint Journal, The Saginaw News, The Bay City Times and the Advance Weeklies in Grand Rapids, as well as several related entities. In addition to being Michigan's #1 news and information provider, MLive Media Group is Michigan's largest local media advertising network, allowing advertisers to reach local audiences in communities across the state.

Developing feature story and amplification strategies to grow Leafwell's capacity as the world's leading cannabis education platform.

Developed and maintained digital strategies for wholesale and retail arms of Michigan-based cannabis brand boasting 20+ product lines in 250+ dispensaries including our own flagship store in Muskegon.Social media and digital content strategy via Instagram, Facebook, Weedmaps, Dutchie, Enlighten TV, SpringBig, Mailchimp, Google Maps, and Apple Maps. Grew audience 125% and created wholesale, retail, and educational content funnels. Managed team of three retail-based social media content developers with weekly content strategy sessions, on-site creative direction, and final edits/approvals for brand authenticity.Digital conversion optimization via redbudroots.com, Dutchie retail menu, and LeafLink wholesale menuExperiential and traditional marketing integration via in person and virtual events, billboards, in-store signage, monthly promotional campaign assets, new product launch assets, educational assets for retail partners statewide, and more.

Managed web product strategy, design, and development roadmaps for the following properties:1) hagerty.com/media2) careers.hagerty.com3) hagerty.co.uk4) garage.hagerty.com5) hagerty.com/liveContributed to content optimization strategies for the following properties:1) hagerty.com - navigation, homepage, product brochure pages, Insurance section2) hagerty.ca3) hagertyagent.com4) hagertybroker.ca5) driveshare.com6) motorsportreg.comImplemented organic growth strategies, including:1) hagerty.com/insurance top market pages2) hagerty.com/insurance top make/model pagesContributed to strategic architecture for:1) Hagerty Design System web component templates2) Hagerty Valuation Tools landing pages and flow2) Hagerty Drivers Club membership flow3) Internationalization projects to be launched in 2021Daily management of collaborative activities between Marketing Analytics, Marketing Accounts, Strategic Partnerships, Web Design, Web Development, Brand and Creative, Media, and business stakeholders. Supported the creation, implementation, and evangelism of multiple cross-departmental workflows via Slack and Dropbox Paper. Developed proficiencies in Jira, ADO, Office365, Adobe Analytics, Sitecore, Wordpress, Asana, Figma, and more.

Search Engine Optimization StrategyData Analysis and ReportingContent Strategy and Generation

Content Development and StrategySearch Engine Optimization Data Analysis and ReportingCopywriting and CopyeditingClient Relations

-Pageviews grew 89% during first year as Managing Editor-Pageviews grew another 23% in the first half of 2016 alone-Published 1363 posts-Directly oversaw 27 interns-Worked with over 80 different members of #TeamAwesome (editors, contributors, feature writers, partners, etc.)Digital Content Curation and ManagementHuman Resources Management and Volunteer CoordinationSearch Engine OptimizationSponsor and Client RelationsBusiness DevelopmentCampaign Planning and Integration

CopywritingSearch Engine OptimizationSocial Media ManagementContent DevelopmentLight Web Development and Web Design in WordpressTask Management and Process DevelopmentSoftware Utilization and AdministrationResearch and DevelopmentProject Management

Managing the volunteer front desk and cleaning staff at this local yoga studio.

MarketingEvent PlanningIntern managementHuman resourcesSales

-eCommunications-Social Media management-Event planning and execution-Administrative tasks

Research, conduct interviews, and write stories as assigned for daily online news publication.

Responsible for building and maintaining volunteer database and front-end website, Volunteer Northwest Michigan (www.volunteernwmi.org). Maintains partnerships with 240 non-profits in five-county region and helps to coordinate volunteer projects. Implements programs developed by UW and runs events as needed. Design work and program development as needed.

-Writing curriculum about the project-Presenting curriculum to K-12 students in the six-county area-Creating a database of community service projects-Connecting teachers and students with community service opportunities in the six-county area

Web and print content for a new yoga studio.

Non-Profit Board Member and Editorial Board Member for a digital literary magazine

-Additional reporting coverage of Leelanau County, specializing in sports and features-Photographing subjects of stories for use in print-Editing others' stories-Working with a team to put out a weekly newspaper

Educating the public on all things wine-relatedLearning about the multi-faceted world of Northern Michigan winesBrand reppingCustomer serviceCash handling

-Updating the Festival website to contain information about festival goings-on-Communicating with fans and attendees via social networking sites such as Twitter and Facebook-Writing press releases for various events prior to and during the festival-Volunteering at festival venues, filling other volunteer roles as needed

-E-Newsletter designing, writing and publication with Constant Contact-Updating of social networking sites and community calendars, writing press releases-Maintaining the Marketing database, keeping current contact information for over 5,000 contacts-Webpage building, updating, and designing with OpenCms

-Communicating to the University plans of events and publications, via Internet and flyers-Working with the editorial board and staff to plan events such as open mic nights and writing workshops-Publishing an annual literary magazine with an entirely student-led staff of writers, artists, designers, editors, and managers

-Working with students aged 6-18 to achieve their highest academic potential-Serving as a volunteer retail worker at Liberty Street Robot Supply & Repair, the non-profit’s chief funding operation

-Customer relations-Communications-Delegating tasks to a staff of peers-Hourly building checks

-Customer service-Cashiering-Answering phone questions and filling phone orders-Unpacking shipments, cleaning

-Customer service-Brand repping-Cash handling-Stock handling-Planning and executing store setups

-Managing writers by assigning stories, ensuring progress, and editing pieces for content and readability-Writing news stories, features stories, news briefs, reviews, captions, and the calendar-Providing a sense of professionalism to the office during weekly production sessions and meetings-Keeping the office clean and organized

-Writing weekly e-newletters chronicling past events and supplying information to volunteers across a five-county area-Meeting with the local campaign coordinators to ensure accuracy in calendar events-Flyering, entering data, making phone calls, and helping in all ways necessary