Erin Blake Email and Phone Number

Strategist on the Experience Design team tasked with defining and crafting data-led digital brand experiences for clients. Responsible for creating customer-centric brand strategies from personas and customer journeys to multi-year strategic roadmaps to the orchestration of channel-agnostic CRM initiatives to drive revenue growth and ROI for brands like Stanley Engineered Fastenings, Omni Hotels, Synovus, Bloomin' Brands, Cass IFS, North Highland, Naturepedic and CarpetOne.- Partnered with clients to define data-driven performance marketing strategies and tactics to better target and personalize content across channels, resulting in client team efficiencies and revenue growth- Orchestrated multichannel CRM strategies, including marketing automation and campaign management programs on multiple platforms, for key clients while working with colleagues across agency disciplines, including technology, analytics, data science and business consulting- Served as a subject matter expert for the agency’s account and business development teams, providing insights and recommendations on performance marketing strategies and marketing automation platforms to help win new business and retain existing clients- Represented Arke in conference speaking engagements focusing on designing a customer-centric digital program for the largest B2B division under the Stanley Black & Decker umbrella

Responsible for the strategy and design of PetSmart Loyalty program interactions. Was the primary architect behind how the program comes to life for the PetSmart customer across every program touch-point.Duties Included:- Supporting the Director in the development of a loyalty program elements that are designed to create accretive purchase behaviors from program members- Collaborating cross-functionally with colleagues across PetSmart, including: Marketing, IS, Finance, Strategy and others to execute strategically sound, efficiently managed initiatives that result in high customer-level ROI- Ensuring alignment of membership experiences with overall PetSmart brand equities- Collaborating with third party agencies and vendors on all aspects of member communications and experiences

- Responsible for using email databases to drive ancillary revenue to the company’s direct as well as partner websites, and to support the direct-to-consumer news, promotions and messaging for loyalty marketing, partner, e-commerce and brand teams. - Manage database development, campaign concept development, creative development, email acquisition, campaign deployment and reporting.

Member of the Solutions Consulting group within a full-service marketing agency. Client-facing role working to implement technical solutions for clients’ complex business needs. Work with internal teams including development, data, technology, and quality assurance teams to develop custom solutions that drive engagement and revenue for clients.Took a very basic email program for a major theatre chain to a highly complex, data-driven CRM machine. Based on high performance, was asked to play a role across all aspects of the account. Serve as the day-to-day coordinator of all things on this account, guiding each email campaign from conception to reporting. Known both internally and externally as an expert on the account. Lead campaigns designed to integrate online and offline data, customer purchase patterns, and web and email behavior to build dynamic emails with custom messaging tailored to each recipient.- Manage day-to-day operations of a 3 million active subscriber email marketing program that is on track to bring in upwards of $4 million in revenue in 2015. Plan yearly strategy, write briefs, manage creative and client feedback, oversee development, QA and deployment, and contribute insights to analytics reporting.- Overhauled existing weekly newsletter by implementing a recommendation engine created in-house by Moxie, which allows company to provide a 1:1 experience by recommending movies and promotions tailored to each subscriber. Increased conversions by 11% during beta test. - Introduced an abandoned cart campaign that, in less than 3 months, is already among the top 3 performing triggered emails for the year.

-Owned the Walgreens loyalty program launch timeline, communicated directly with the client to ensure its accuracy, and made updates as necessary-Updated status of tasks on a weekly basis-Coordinated changes to Walgreens loyalty email campaign-Conducted competitive analysis and strategic research of social media presence for clients such as Beazer Homes, Honeybaked Ham, and Intercontinental Hotel Group (IHG)-Facilitated communication with the project team to ensure understanding and timely completion of project-related initiatives-Edited footage for a new hire on-boarding video as part of a New Hire project for internal use

-Participated in the collection and analysis of the results of user experience testing for the redesign of the CDC’s healthcare professional’s website portal-Conducted social media insights for delivery to various clients, including CB Fleet, Mars, Bottom Dollar, Dove, and Protection 1 Security-Built, tested, and implemented survey for Wrangler.com homepage that resulted in 1,970 completed surveys-Analyzed email and social media engagement for Food Lion’s 1.2 million email list subscribers and 2,366 Twitter followers

-Served as a brand ambassador for Georgia Department of Economic Development in the social networking space by developing content for and managing the Explore Georgia Twitter account-Increased followers to the Georgia Twitter Tourism and subsequently brought visitors to exploregeorgia.org, directly contributing to an overall increase in site traffic-Reviewed, cataloged and optimized existing tourism listings on ExploreGeorgia.org-Proofread/copyedited various client deliverables-Provided input into marketing programs and decisions for various clients