Erin White Email & Phone Number

Kansas City

Partner with Education attorneys to support multiple facets of the Education practice group. This includes drafting proposals for work, collaborating with the Firm's Marketing and Client Development groups, creating client facing training materials, organizing in-person and virtual client facing trainings and coordinating education focused sponsorships and.

• Initiate and manage 1,500+ bank globally and partnerships with Visa, Mastercard and Discover negotiating, executing agreements and marketing plans promoting Garmin Pay
• Designed and executed the first Garmin Reward Badge Challenge and negotiated Starbucks to fund 100% of the reward worth $700k for 100k participates
• Developed and executed the launch of Starbucks Card App for Garmin wearables
• Initiate and development collaborative partnerships programs with Qalo, Gravity and WildAI
• Developed and maintain Female Health strategy, researching and testing new concepts and technologies
• Ensure compliance with Corning Gorilla Glass intellectual property branding requirements and coordinate marketing opportunities with other departments within Garmin to ensure contract compliance

Topeka, Kansas Area

• Identify and initiate strategic partnerships for $2.5B global footwear and accessories
• Drive effective partnerships with Martha Stewart, Sofia Vergara and Christian Siriano, managing $25M in contract royalty
• Lead cross-functional teams including Merchandising, Product Development, Marketing, Retail Operations, Logistics and Legal to ensure all aspects of Martha Stewart and Sofia Vergara collections are successfully executed
• Developed and executed Holiday ’18 footwear and accessories collection for Martha Stewart collection
• Work directly with Martha Stewart on each step from initial concept to bringing product to market
• Conceptualize and coordinate Marketing strategies for Martha Stewart, Sofia Vergara and Christian Siriano

• Guided Marketing team, creative agency and media agency for annual planning
• Developed comprehensive campaigns to ensure consumer has wholistic experience within all omni channels
• Led team in the development and execution of marketing programs to drive traffic
• Utilized consumer insights for a personalized experience ecommerce, in-store and digital/social media
• Leveraged CRM to provide the highest ROI and target new consumers
• Researched, developed and executed a comprehensive plan for Black Friday / Cyber Monday resulting in: o Week of Black Friday + 5% to Plano Cyber Monday for Payless.com resulted in largest day in history, $2.0M sales.

• Liaison between business executives and IT
• Identified key technology needs and developed strategy to support growth and ROI
• Managed the assessment of 25+ vendors to research capabilities and determine their technology fit into the future vision and roadmap of the company
• Partnered with IT leadership to ensure projects met budget and delivered the capabilities desired
• Led Solution Delivery team to implement RMS (Oracle Retail Merchandising System) for Latin America
• Implemented new business processes consistent with retail industry standard

• Responsible for inventory, merchandising and promotional pricing for $100M Accessory business
• Collaborated with new vendor to develop, plan and implement new beauty category for 3,000 stores across four brands with 500 skus
• Researched, developed and introduced Brash, new junior accessory assortment with 350 skus in 4,300 stores
• Developed and executed strategy and assortment for jewelry, sunglasses, hats, scarves, hair accessories, children’s accessories and hosiery
• Partnered with Visual Merchandising to ensure exciting presentation of product
• Negotiated with key vendors, to build competitively priced, compelling product

• Developed and executed strategic direction and product assortment of $350M in annual sales
• Transitioned from primarily vendor assortment to 80% internally designed
• Traveled internationally for trend and product development shopping
• Traveled to Asia to develop product and work directly with factories on samples and pricing
• Collaborated with guest designers on collections, including Christian Siriano and Alice + Olivia
• Launched sustainable footwear brand, Zoe & Zac

Buyer, Women’s Casuals Associate Buyer, Women’s Dress & Women’s Casuals Distribution Planner, Women’s Dress Distribution Analyst, Socks/Shoe Care & Bundles Marketing Analyst CMA, Corporate Management Associate

Master Of Business

Bachelor Of Science, Apparel And Textile Marketing