Erin Elder Email & Phone Number

New York, United States

New York City Metropolitan Area

New York, New York, United States

Greater New York City Area

Greater New York City Area

As the Head of Media, Fragrance and Beauty at CHANEL, I was responsible for overseeing all paid advertising placements, from traditional to digital and emerging opportunities. I managed a team as well as multiple agencies with both broad and specialized capabilities. I drove collaboration and strategic thinking at CHANEL, with specific focus on delivering client-centric executions. Within the organization, I partnered with all areas of the business, including Product Marketing, Experience Marketing, Artistic Direction, Public Relations, Sales, eCommerce, Production and Events. I also liaised with global teams. I am proud to have encouraged brand appropriate media innovation to drive results for CHANEL. Specific expertise in media strategy and executions, digital display, social, native, television, print, outdoor, search engine marketing, performance marketing, reporting and management.

Greater New York City Area

As the Executive Director for Media, Fragrance and Beauty at CHANEL, I was responsible for overseeing all paid advertising placements, from traditional to digital and emerging opportunities. I managed a team as well as multiple agencies with both broad and specialized capabilities. I drove collaboration and strategic thinking in my time at CHANEL, with a specific focus on delivering client centric executions. Within the organization, I partnered with all areas of the business, including but not limited to Marketing, Artistic Direction, PR, Sales, eComm, Production and MPOS. I was also responsible for liaising with global teams. I encouraged brand appropriate media innovation to drive results for CHANEL. Specific expertise in media strategy and executions, digital display, social, native, television, print, outdoor, reporting and management.

Greater New York City Area

As the Media Director for Fragrance and Beauty at CHANEL, I was responsible for overseeing all paid advertising placements, from traditional to digital to emerging opportunities. I managed a team as well as multiple agencies with both broad and specialized capabilities. Within the organization, I partnered with all areas of the business, including but not limited to Marketing, Artistic Direction, PR, Sales, eComm, Production and MPOS. I helped drive collaboration and strategic thinking across discipline in my time at CHANEL. I also liaised with global teams.Specific expertise in media strategy and executions, digital display, social, native, television, print, outdoor, reporting and management.

New York, Ny

Oversee integrated media planning for suite of LVMH Fashion brands including Louis Vuitton, Bulgari, Marc Jacobs, Donna Karan, Fendi and Celine, among others. Understand nuances of the Fashion accounts and how to balance brand needs with the constantly changing US media landscape and consumer media consumption habits.Responsible for ensuring profitability and long term success of accounts. Additionally, I participate in pitching of new business with successful results.

New York City

Overseeing integrated media planning for suite of LVMH Fashion Brands: Louis Vuitton, Bulgari, Marc Jacobs, Donna Karan, Fendi, Givenchy, Celine, Givenchy, Emilio Pucci, Kenzo, Loewe, Thomas Pink

LVMH Beauty (Dior Parfums, Givenchy Parfums, Sephora, Make Up For Ever, Fendi Fragrance, Fresh) and Dior Couture

Strategic Media Planning for all LVMH Beauty brands.

Working on the LVMH Beauty account

Supervisor on Avon Products.

Marriott Hotels and other smaller travel related clients.

Pfizer Pharmaceuticals

Cosmetics And Fragrance Marketing And Management Masters Degree, Marketing/Marketing Management, General

Activities and Societies: Recipient of Scholarship Recognition AwardFIT's CFMM program provides advanced education for emerging executives.

Bachelor Of Arts - Ba, Advertising

Bachelor Of Arts (B.A.), Advertising

Activities and Societies: Sigma Kappa, Advertising ClubGraduated with Honors in Advertising. Minored in Speech Communications. Member.

Education record