Worked on-site at various accounts promoting Coors Light.Oversaw activations to ensure everything runs smoothly.Completed recaps following each event to update the client with feedback.Distributed marketing materials, promotional items or additional collateral and products provided.

Gain and review company knowledge about current audience and what their business goals are.Collaborate with team to generate different advertising techniques for company to capture new target audience.Discuss findings and strategy with client on regular cadence to align our strategy with their overall marketing and advertising goals.

Planned events for Moms Weekend, Dads Weekend, Founders Day and Homecoming.Supported alumnae volunteer development.Managed communications.Increased alumnae member participation and engagement in sorority initiatives.