Erin Hoffmann Email & Phone Number

New York City Metropolitan Area

Designs and creates technical drawings for various home textiles, including bedding, bath, and window treatments. Digitize artwork and puts patterns into proper repeat and indexes and cleans designs for screen printing. Makes digital presentations for customer meetings and collaborates cross functionally with print and manufacturing team to make sure designs are produced as intended.

Creates seamless repeat pattern layouts from preexisting artwork. Collaborates regularly with art director to meet design objectives based on technical specifications and end goal applications of artwork.

Los Angeles, California, United States

Worked on Core Product team along side the Graphic Design team in order to create textile designs that are relevant and trend-setting while upholding brand aesthetic. Develop new designs from concept to production based on the guided direction. Focused work on the Licensing team while working with partners such as Jonathan Adler, Keith Haring and Monica Ahanonu.

Los Angeles, California, United States

Concepted and created, in collaboration with another freelance designer, the full brandingfor the newly emerging Lemonback, a spicy lemonade beverage company. Deliverables for this project included one main, master logo to be used on business cards, email signature, document letterheads, etc. Character development for three beverage flavors; designing the look and personality of characters to match and represent their paired drink flavors. Three illustrated labels for the first three drink flavors to be launched.Lemonback to be launched 2022

Concepted, collaborated and created illustrated graphics for use on digital social media platforms and physical products. The objective of this internship was to build and grow the brand of the newly launched company and drive additional viewership to the brand. Illustrations used in digital format were enhanced with subtle animated elements.

Hong Kong Sar

SCAD Hong Kong collaborated with Hasbro to assist in the development of concepts to celebrate Monopoly 85th Anniversary in the form of a marketing campaign (focus on digital and social media) with the objective to drive additional revenue across the consumer products.Assisted as an illustrator and assets developer of concepts for the celebration alongside other illustrators, graphic designers, advertisers, motion designers, photographers, and marketers