Lead all aspects of brand and GTM activities including trade shows, customer events, paid media, influencer partnerships, organic media, website development and public relations for 4 key industries: RV OEMs & Aftermarket, Cabinet & Closet OEMs, Work Vehicle OEMs & Acoustic Interiors- Developed A+ in-house creative and marketing team to deliver best-in-class work and reduce external costs- Increased Genesis brand awareness and organic social engagement 25% in 6 months- Built acoustic ceiling tile Qwel Brand from scratch with leadership over marketing, business development and product, doubling revenue YoY- Introduced award-winning REVIVE by Genesis product line and brand to RV aftermarket through retail marketing expertise, increasing revenue 5x YoY

Responsible for leading strategic business and creative initiatives for Whirlpool Corporation portfolio through digital and in-store channels. Highly skilled in translating consumer research and industry trends into actionable insights for teams while building best-in-class relationships with clients.- Sought out for expertise in ecommerce, retail, digital, content and experiential marketing - Led large cross-functional team of account executives, strategists and creatives - Brokered cross-agency partnerships via business acumen and savvy communication skills

Nearly doubled scope of luxury brand account YoY. Led digital initiatives that increased HVT conversion by 150%. Developed first-of-its-kind interactive training curriculum for sales team. Doubled team size, reduced attrition YoY with positive leadership.

Create, manage and report on annual scope of work for retainer clients. Write strategic briefs that bring client business goals to life through actionable insights that inspire creative vision. Lead and define strategic business and creative initiatives for national brands through digital and in-store channels. Champion and train on brand strategy methodologies for the agency.

Define brand identities for national consumer brands and drive creation of all campaign assets, including video, in-store displays, digital experiences. Pitch and present creative while providing guidance to team members on honing presentation skills and strategic thinking.

Lead creative across media for major healthcare and B2B enterprises: Keck Medicine of USC, Cardinal Health, Loyola UHS, Westex, Flexco.

Capture client vision and translate into a thorough, direct and actionable creative brief. Establish strategic rationale for creative work and lead client-facing presentations. Motivate the creative team by leading brainstorms, providing feedback and jump-starting ideas with active creative collaboration.