Erin Mcvickers Email & Phone Number

Hollywood, Fl, Us

Chicago, Il, Us

Grand Prairie, Texas, Us

Led a "go-to-market" strategy to differentiate RNDC's offerings for Supplier and Retail partners through fact-based storytelling, relationship-building, and expanding RNDC's footprint in the SE Region, increasing points of distribution by 122%. Demonstrated expertise in leveraging market trends and consumer insights to enhance business growth and gain a competitive advantage. As an Industry Thought Leader, I supported internal sales, Wine & Spirits Suppliers, and Retailer Partners. Serving as the first point of contact for solving business issues, providing reassurance and confidence in my problem-solving abilities. My expertise lies in compiling data, analyzing trends and patterns, and summarizing findings into key learnings, implications, and business opportunities. Showcasing strong analytical skills, leaving the audience impressed with my ability to derive meaningful insights from complex data. Consumer Insights expert with a focus on driving distribution opportunities, shifts in purchase dynamics, and category trends leveraging integrated data sources Define key performance metrics in alignment with company goals and prioritize their implementation within the Southeast Region. Conducted Post Promotional analyses, focusing on Retailer display impact growing RNDC brand's PODs on Display driving brand growth Actively contributed to Request for Proposals (RFPs) by providing fact-based scenarios highlighting RNDC's value to suppliers. Served as a Subject Matter Expert across multiple syndicated data assets, including Consumer, Point of Sale, and Opportunity Targeting Led a Team of highly effective Category Managers, developing their expertise with syndicated data to conduct deep analytics beyond canned data reports that support Retailer & Supplier partners, as well as our Internal Sales Teams Developed Training materials to educate associates and external partners on Category Management tools & processes.

Chicago, Illinois, Us

Responsible for generating and growing business in New York City. Developing go-to-market strategies for strategic accounts with $10M annual revenues. Nurtured existing client relationships and targeted new strategic accounts. Supported major beverage alcohol clients in both the spirits and Wine Industry as a day-to-day point of contact and consultant on strategic business objectives. Creatively solved client business issues with the full suite of Nielsen services, leading to 92% client retention. Developed and collaborated on a highly visible RFP highlighting alignment between Nielsen and Supplier's Strategic objectives. Negotiated large-scale contracts in collaboration with Supplier Procurement and Nielsen Contract Services Collaborated closely with key stakeholders across multiple clients to identify trends and leverage insights to drive strategic business objectives around Price & Promotion, Market Structure, Path to Purchase, Consumer Behavior, & Demographics, leading to targeted sales tactics to drive increased ROI. Engaged and developed relationships with senior executives, positioning Nielsen solutions through strategic value-based selling, business case definition, and ROI analysis. Developed, managed, and delivered several large-scale analytics projects, resulting in a comprehensive key insight to provide actionable insights across the client base. I consulted with Internal key stakeholders across Product Leadership and Practice Area Experts on strategy and trends. Managed Associates, both as direct support and dotted line, driving increased engagement across the client base.

Chicago, Illinois, Us

As a Client Business Partner, my role was providing integrated analysis by collaborating across verticals to deliver high-quality, innovative analytic solutions. Drove solutions by integrating all Nielsen assets, including Consumer & Shopper Applications, Demand Strategy, BASES Innovation, Analytic Consulting, Customized Research, and Media Solutions. Leveraged on-site relationship building to manage all aspects of client requirements. Developed and implemented account plans and managed revenue excess of $5M across Spirits and Wine clients. Identified client opportunities, leveraging Nielsen's subject matter experts to build custom consumer-centric marketing solutions. Achieved a 100% renewal rate through successfully delivering custom solutions and client relationship management. Consistently surpassed revenue targets by managing all stages of the selling process; established trusted advisor relationships with key stakeholders.

Chicago, Illinois, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

Chicago, Illinois, Us

Bachelor Of Arts (B.A.), Applied Sociology

Level Ii Spirits

Level Ii Wine

Prereq, Marketing