Erin Scanlon Email and Phone Number

● Collaborate with cross-functional teams to design and launch effective channel programs and connected strategies.● Develop and execute comprehensive website refresh aligned with overall business objectives, user experience optimization and digital marketing to elevate brands.● Responsible for orchestrating end-to-end development of external user experience, implementing SEO best practices, utilizing social medial platforms to build brand presence and integrating technologies to improve performance across various devices and platforms. ● Responsible for digital employee experience and integrated channel strategy growth including company intranet, newsletters, email campaign tool, digital signs, Slack).● Leads team in developing governance, process efficiency and metric insights to inform and improve communication strategy.● Implements change management solutions to ensure business continuity.

● Created and launched digital employee experience and channel strategy.● Strategized, developed and deployed company intranet in less than fivemonths, under budget with an increased usage of 50% from previous site.● Expanded employee commitment, trust and efficiency by integrating digitalchannels (intranet, newsletters, email campaign tool, digital signs, Slack).● Led team in developing governance, process efficiency and metric insightsto inform and improve communication strategy.● Implemented change management solutions to ensure business continuitysuccess.

● Built, developed and integrated communication channels: Provided overarching technical strategy for digital experience channels. Led digital employee experience integration for 6 acquisitions. Created and managed 4 intranets. Responsible for intranet ecosystem containing 82 sites, 600+ content admins, 5,000+ pages, 10,000+ documents as well as overall site governance and training. ● Created and executed on strategic roadmaps for development, content migration, scalability: Led cross-functional teams on company-wide projects. Applied change management best practices during transitions to increase platform trust. Led 11 intranet migration updates across 5 SharePoint versions.● Specialized in user experience (function/feeling): Defined architecture to feature most frequently used tools and information. Used data to understand how employees consume information and navigate intranets to inform strategy. Organized relevant content to empower employees to efficiently access information, resulting in improved business results and employee engagement. The average employee visited the intranet 2.88 times per day.● Pursued leading edge technical solutions: Promoted a work environment that fostered innovation, agile implementation and measured risk-taking. ● Relentlessly seeks, shares and implemented solutions: Quickly adopted new technology and rapidly pivoted to teach and train stakeholders. Stood up robust training program for 600+ admins including a learning center with 150+ guides and technical support to ensure governance, compliance and accountability.● Leads people with coaching mindset: Builds and maintains relationships that motivate and reinforce performance toward goal accomplishments. Skilled in leading cross-functional teams through influence, including multiple migrations and M & A deals.● Enabled connection between technical and business functions: Strives to deepen connection and collaboration throughout the business and technical teams.

• Drives innovative business improvements: Develops new insights for solutions. Provides design, management and support for internal communication systems. • Develops intranet acquisition, integration and migration platforms: Participated in six acquisitions and has managed four intranets. Applies migration techniques advising stakeholder teams and provides easy-to-use change management approaches for employees during transitions.• Specializes in user experience: Organizes and refines architecture of intranet. Builds and evolves understanding of how employees consume information and navigate intranets to inform strategy.• Balances immediate and long-term priorities: Seeks to meet critical objectives while considering the impact of those decisions and activities to achieve long-term goals.• Delivers results: Focuses on objectives that add value and consistently delivers results that meet or exceed expectations. Provides architectural foresight into the development roadmap for the Intranet.• Pursues SharePoint solutions: Oversees intranet content and projects related to SharePoint. Provides overarching technical strategy for the intranet, as well as train new intranet contributors to ensure governance, compliance and accountability. Researches and implements best practices and is responsible for partnership with IT for the strategic direction of the company intranet. Partners in planning and revising the navigational user interface design and architecture of the intranet and migration efforts to newer SharePoint versions.• Develops training platforms: Creates intranet process and job aids. Provides recommendations for intranet best practices to ensure consistency and governance. • Intermediates technical company communications: Evaluates company communication platform requirements and presents to appropriate IT personnel. Represents Corporate Communications on cross-functional, operations teams and in company-wide system and process initiatives.

•Provided design, management, and support for internal communication systems. •Oversaw software selection, including creation of requirements/ specifications.•Developed new processes critical to the overall function of the Corporate Communications team. •Represented Corporate Communications on cross-functional, operations teams and in company-wide system and process initiatives.•Wrote and communicated corporate communication requirements to appropriate IT personnel.•Oversaw intranet content and projects related to SharePoint. Provided overarching technical support for the intranet, as well as training for new intranet contributors to ensure compliance and accountability.•Coordinated creation of a visual design and theme for the intranet.•Conducted research to understand intranet user needs.•Led efforts to create and maintain a sound site navigation (information architecture).•Managed the homepage to maintain a proper balance of content and tools.•Oversaw authoring and proper use of online channels for official company news.•Led projects to improve sections of the intranet or deliver new tools through the intranet.

•Managed development, production and distribution of internal communication materials on a weekly, monthly and quarterly basis. Helped to conceptualize, create, write, and edit communications and ensures written communications were consistent with department and company strategy. •Implemented and managed company email marketing communication tool. •Created, coordinated, and/or directed communications to employees.•Served as the editor of communications, including both print and electronic tools. •Measured and reported on success of communications by developing, defining, writing and implementing surveys and evaluations for the collection/scanning of participant data. Collected other relevant data (open and click through rates, Web analytics, etc.) to illustrate the impact of the communication strategy.•Responsible for the creation, content and execution of company briefings and special communication projects.•Established and maintained a consistent corporate image throughout all internal communication materials.

•Developed marketing plans and programs increasing sales and brand awareness.•Managed field marketing budgets across 100 market region locations.•Developed, launched and measured all marketing related promotions.•Maintained knowledge of the local marketplace to maximize sales and advertising opportunities.•Assisted Product Development Team with the launch of new or enhanced product offerings.

•Project managed product launch seminars; 70 individual markets coordinated; resulting in 1,176 sales lead opportunities.•Coordinated and managed all marketing programs and provide marketing guidance for 350+ salesforce.•Created one new brand awareness campaign per quarter and assisted in management of 24 brand awareness campaigns per year.•Produce 12 Customer Case Studies annually to support the company by capturing future business from prospective clients (research applicable candidates, wrote case study text, coordinate technical review, managed customer interface, create graphic design layout)•Graphic design fulfillment for all activities within Marketing and Communications department (datasheets, case studies, technical briefs, whitepapers, promotion campaigns, etc.)•Cradle to grave management of corporate tradeshows and customer events (booth procurement, budget planning, cost analysis, media/PR coordination, customer event planning, literature/material procurement, shipping coordination, and lead tracking process and qualification review).•Produced employee brand/product development programs; 12 sessions per year made available to over 200 employees each month.•Project liaison with graphic vendors and support services.•Coordinated publication production, implemented publication schedules.

•Assisted in the overall marketing function for Greyfox Home Systems. Including but not limited to: lead generation, trade shows, advertising, PR, forecasting, channel management, pricing management, web site and other e-commerce activities, all customer related literature and materials, selected and managed email marketing campaign tool. •Responsible for product launches to customers. Managed e-commerce activity through Salesforce.com, which is a key resource in marketing efforts and customer base listings. Provided training to all members of the Marketing/Customer Service team on its application.•Managed Order Entry/Invoicing Department. Reviewed all sales orders and invoices for accuracy. Handled all accounting invoice discrepancies. •Managed and coordinated all pricing levels for Greyfox. Maintained and updated all price lists and communicated pricing changes and updates to customers.

•Managed Inside Sales Operations.•Worked with Director of Sales to build program.•Maximized customer retention and increased customer sales through detailed attention to customer purchasing habits and inside sales techniques. •Managed tradeshow exhibits, booth procurement and promotion.•Generated qualified sales leads and increased the brand awareness of Greyfox within the integrator and builder channel.