Marketing and communications brand storyteller, driving the insight-informed strategies for: Virginia ABC, Dodson Development, Blue StarGas & Power & Kelly Guzzo Attorneys. Creative strategist, facilitator, and writer, I design custom media plans and marketing recommendations to reach every consumer and report findings in a digestable format to client stakeholders.

Supported the sponsorship & marketing teams at WAMU 88.5. Worked in parallel with WAMU’s marketing team & Market Enginuity’s central creative team to write content for all external marketing materials including a new media kit, sponsorship website and custom client proposals. Balanced needs on both sides to bring top-tier marketing materials & media kit to sponsorship team,.

Develop all marketing and branding material for Advertising team selling a complete portfolio of digital and print solutions.Produce strategic sales and industry-specific presentations and create value-driven core marketing material utilizing Adobe Creative Suites and Microsoft Office.Perform extensive market, industry and media research to keep sales teams up-to-date, uliizing databases such as Hoovers, Omniture, Scarborough, Kantar and more. Push lead generation to the sales force resulting in increased sales revenue. Conduct staff training on changes in media or market landscape.Was an active partner in the 2014 re-branding initiatives. I Streamlined marketing collateral to reflect the changed Daily Press Brand. Developed presentation templates to create a more autonomous sales team, giving me more time to focus on the larger revenue accounts and re-designed team's Share Point page to be more user-friendly.Work closely with Promotions/Events Coordinator, Training Manager, Business Development Manager, Circulation Manager and Vice President of Advertising.

Windsor Hills is a 300, mostly student, apartment complex located in Blacksburg, VA. Managed by Campus Advantage, Windsor Hills has a unique student-first focus. Students work full and part-time in the leasing office and are responsible for maintaining customer satisfaction, resident retention and implementing events for current residents.My Role:- Achieved 100% occupancy through excellent customer service, effective lead generation and follow-up initiatives.- Acted as direct point of contact for 60 of the 300 apartments and responsible for upkeep and curb appeal of section.- Planned and executed 2 community events individually and 2 collaborative events per month. - Utilized design and marketing concepts to advertise for eventsPeer Training:- Created training manual and worked with management to implement new training policies.- Conducted peer training on vendor relations and advertising design concepts.Skills: Training, Design, Marketing, Customer Service

College Media Solutions is Virginia Tech’s student run advertising agency reaching 26,000 students and 6,400 employees. College Media Solutions’ student employees manage local business accounts and create comprehensive marketing campaigns through print, online, outdoor and broadcast marketing. The 7 Virginia Tech student media divisions are represented through College Media Solutions.My Role:I Initiated and built a marketing department from the ground up. In collaboration with Business Manager and General Manager, I created departmental guidelines, budget, and expectations. I successfully recruited, interviewed and hired 3 peers to create the new marketing team. Throughout the year, I integrated the new team into the existing organizational structure and set and managed team expectations.My team successfully created and managed marketing campaigns for the 7 Virginia Tech Student Media divisions. We utilized social media, online, print and event marketing to increase student awareness of student media.Responsibilities:- Stream-lined marketing practices within College Media Solutions and the student media divisions, resulting in a "one-stop-shop" for all of College Media Solution's advertising needs. - Managed marketing campaigns while overseeing a team of my peers.- Coordinated new sponsorship packages and promotional events with local vendors resulting in increased revenue and B2B initiatives.- Worked with Circulation manager to increase circulation through implementation of a home delivery service.- Tracked marketing ROI and reported results bi-weekly to student media leaders.Worked closely with Business Manager, General Manager, Circulation Manager, Student Media Division LeadersSkills: HR, Marketing, Campaign Creation, Management, Event Planning

- Created eye-catching and effective print, online and TV ads for clients throughout the Blacksburg community and throughout Virginia. - Worked effectively with Account Executives to design a print/online campaign which would meet or exceed customer expectations.- Tracked ad ROI through paper coupons and call-to-action campaigns. Always re-evaluated design concepts to ensure clients received optimal views and click-through rates.Skills and Programs: Graphic Design, Newspaper Layout, Adobe Photoshop, Adobe InDesign, Adobe Illustrator

Ring Dance has been a tradition at Virginia Tech since 1934. Each year 12 students are selected by their peers to plan and implement the dance for the junior class.. The selected students are responsible for all aspects of the dance and begin the planning process a year and half prior to the event. Open to the entire campus, Ring Dance is one of the largest events held each yearMy Role:- Head of design team and responsible for all aesthetic aspects of dance. - Created design concept and presented it to design team. Collaborated with team to make necessary changes and finalize design- Coordinated with outside vendors and university officials to remain in compliance with university regulations.- Presented progress reports to team weekly. - Managed design team and volunteers for set-up during week of the dance.- Managed $6,000 decoration budget and presented budgetary goals to faculty adviser.Skills: Design, Construction, Team Collaboration, Event Planning, Event Management