Erin Zipf Email & Phone Number

New York, Ny, Us

New York, United States

Greater New York City Area

- Work across the FedEx and Luxottica brands- Negotiate and analyze CPMS, network daypart mixes, and added value to ensure that they are meeting client goals- Provide the client with the most efficient and effective digital and television plan recommendations in the Upfront and Scatter markets- Tracking the delivery of all networks to ensure that the deals deliver in full- Serve as a liaison between networks, creative agencies, trafficking teams, and clients to make sure… Show more - Work across the FedEx and Luxottica brands- Negotiate and analyze CPMS, network daypart mixes, and added value to ensure that they are meeting client goals- Provide the client with the most efficient and effective digital and television plan recommendations in the Upfront and Scatter markets- Tracking the delivery of all networks to ensure that the deals deliver in full- Serve as a liaison between networks, creative agencies, trafficking teams, and clients to make sure everything is running smoothly- Extensive knowledge of Prisma and building a digital video campaign - responsibilities include: RFPing potential digital partners and adjusting them for the best possible media plan, issuing out IOs to lock in inventory, uploading the inventory into prisma and trafficking the inventory to our ad servers to create placement tags, update pacing documents bi-weekly to ensure that plans fully deliver - Generating Quarterly Post reports as well as Campaign End Reports- Train and oversee junior negotiator in all aspects of media buying, client business, and the industry- Working with networks to come into the client's fiscal year goals- Maintain and oversee numerous sports television sponsorships to confirm they match the contracted information Show less

Greater New York City Area

- Worked on the PetSmart team to maintain all National TV inventory via the Donovan systems- Assisted with the media buying and building of television schedules in order to meet client goals- Established professional relationships with network representatives that were used to leverage negotiations- Allocated units on a weekly basis to meet brand goals- Resolved daily billing discrepancies to ensure that all invoices would be paid

London, United Kingdom

Morgantown, West Virginia

Worked as a member of a public relations team to develop a campaign to improve PACE's image in the community.

West Virginia University

I was a leader and guide for West Virginia University's freshman/transfer orientation programed. I helped students schedule and prepare for their first year of college.

Uniontown, Pennsylvania

I wrote press releases, social media news releases and public service announcements to create awareness about the Fayette County Historical Society and its events.

Master’S Degree, Public Relations

Bachelor'S Degree, Public Relations

Activities and Societies: Alpha Omicron Pi sorority, Alpha Lambda Delta National Honor Society, New Student Orientation Leader