Erin Burns Email & Phone Number

Minneapolis, MN, US

Minneapolis, MN, US

• Translate business strategy into quarterly global town halls & leadership meetings that inspire, inform, & align employees while earning Peripheral Vascular Health executives a reputation for authenticity, openness.
• Champion a strong culture, including leading a global, cross-functional initiative to define and deploy a set of cultural commitments that helped to raise employees’ feeling of belonging by 3 points during a period of.
• Build trust in leadership through authentic executive communications that garner strong engagement, achieving email open rates 17 points above company average and increasing open rates by 14 points over the past fiscal.
• Help employees adapt to change by drafting and executing detailed communications plans that helped maintain high employee engagement through multiple large-scale reorganizations, site consolidations, & leadership.
• Lead communications for mergers & acquisitions, from planning to integration.
• Partner with cross-functional teams to develop dynamic integrated communications plans to maximize product launches and campaigns, leveraging executive social media presence and employee engagement to generate buzz.

Minneapolis, MN, US

Lead internal and executive communications for Peripheral Vascular Health operating unit. Partner with senior executives to develop and drive communications in support of the business strategy, employee engagement, and change initiatives.

Minneapolis, MN, US

• Lead an integrated communications program and content strategy that builds pride, trust, and alignment with 34,000 employees and physicians. Protect and build Fairview’s reputation with key stakeholders through earned.
• Executive messaging: Manage CEO communications; coach and counsel other C-suite leaders to create effective emails, speeches, and presentations.
• Communications planning: Create and implement complex, multichannel strategic communications plans to support business strategies and change management needs.
• Media relations: Plan PR strategy and manage inquiries. Provide on-call media coverage.
• Crisis communications: Serve as point person for issues management. FEMA-trained Public Information Officer with experience guiding crisis communications in response to issues ranging from measles outbreaks and.
• Event communications: Increase executive visibility through dynamic employee town halls, quarterly performance webinars, in-person leadership meetings.

Minneapolis, MN, US

• Strategy and content lead for Fairview's community engagement communications—the stories of hope, survival, connection, and healing that we share with our donors, volunteers, community partners, business leaders.
• Crafted multichannel communications plans, ensured alignment to broader strategic plan.
• As a member of internal communications leadership team, contributed to overall editorial planning and strategy.
• Marketing and communications liaison to Fairview Foundation board of directors.
• Developed capital campaign communications plan; managed agency relationship & budget.
• Planned and oversaw fundraising campaigns (in-person events, direct mail, social, and email).

Minneapolis, MN, US

• Built communications platform for Fairview Foundation, achieving fundraising goals while aligning to and supporting corporate communications strategies. Promoted after 10 months.
• Revamped direct mail program for greater efficiency and impact.
• Created profitable newsletter to keep donors engaged and informed.
• Initiated donor survey to better understand the voice of customer.

Founding partner in communications agency specializing in strategy, writing, advertising, branding, and social media. Built startup into profitable agency during economic downturn.

GB

Writing, strategy, and account management skills contributed to successful fundraising, advocacy, PR, and employee communications campaigns with major nonprofit organizations at this boutique communications agency. Mentored junior writers and collaborated with creatives across disciplines.

Led corporate and foundation relations for nonprofit Mystic Aquarium. Worked closely with executive team, marketing, and education leaders to position initiatives for support from business and philanthropic community as well as state and federal funding sources.