Erin (Meador) Clark Email & Phone Number

Dallas, Texas, United States

Proven brand positioning, brand development and communications strategist for clients such as Cricket Wireless, AT&T, DIRECTV, HBO Latino, Cheetos, Pizza Hut, Pollo Campero, MillerCoors, TX Whiskey, PetSmart, MidAmerica Pet Foods

Dallas/Fort Worth Area

• Manage the development of cultural, market, consumer & data intelligence into strategic brand positioning and communication platforms with a primary focus on a multicultural & US Hispanic audience
• Partner with brand leadership, creative & media teams to positively impact our clients' business results by providing a deep understanding of business performance, market & cultural trends
• Collaborate with clients to identify opportunities, strategic approaches and appropriate KPIs for measuring success
• Former editor of Provoke Weekly, an agency publication delivering key multicultural trends and insights to ~600 clients, partner agencies and industry leaders

Waterloo, ON & Dallas, TX

• Managed global product research to track consumer experiences across product portfolios; advised senior management on trends and early warning signs which influenced positioning, messaging, and product development
• Designed and led a global marketing monitor that evaluated brand health, target segmentation and the overall effectiveness of Customer Relationship Marketing efforts resulting in the expansion of the direct marketing.
• Revamped existing research structures to allow for more efficient use of resources realizing a savings of $2.2M
• Planned and implemented a research program that defined consumer satisfaction for BlackBerry resulting in the implementation of a complete consumer feedback loop with teams across the entire organization, including.
• Managed and mentored junior members of the research team to develop skill sets required to succeed in a highly visible consultative role; built strong and effective relationships with both internal stakeholders and.

• Oversaw the deployment of direct marketing and CRM strategies throughout North and South America, as well as evaluated the effectiveness of Nokia's targeted communications globally
• Managed the optimization of targeted communications utilizing 50M+ text messages and 20M+ emails to consumers globally and demonstrated a 20% increase in retention for consumers in the program

• Designed a global marketing monitor that evaluated the effectiveness of Nokia’s digital marketing efforts across Nokia.com, Nokia.mobi and direct marketing/CRM in over 35 countries in order to ensure alignment with.
• Advised senior management on key transitional initiatives by analyzing and understanding the impact of Nokia’s digital assets on consumers and the relationship to financial business targets

• Managed the design and implementation of quantitative and qualitative custom marketing research projects to support internal sales and marketing clients
• Developed insights to guide marketing strategy and tactics that support global operator and service provider stakeholders; provided strategic customer, competitor and market insights to support decision making and.

• Led the development, customization and implementation of integrated learning and incentive programs to drive Nokia preference and loyalty of channel sales representatives working for business partners such as AT&T.
• Created and managed Subject Matter Expert competency development program strategies for key channel partners having reached over 125% of target training goals

• Established and managed international education exchange programs between universities in Asia, Europe and Latin America
• Assisted in the management of a $1.5M three-year endowment from American Airlines for the Global Leadership Program, and oversaw all marketing and communication of the American Airlines Global Leadership Program (GLP).

Mba, Marketing, Finance

Activities and Societies: Elected member of the Professional MBA Business Leadership Center Advisory Council, Elected member of the first.

Bachelor Of Arts, Spanish

Activities and Societies: Lambda Sigma (National Sophomore Honor Society), Golden Key National Honor Society, Sigma Delta Pi (National.