Erin Crews Email & Phone Number

Atlanta, GA, US

South San Francisco, California, US

Atlanta, GA, US

Lead content and product design teams focused on evolving Wink from a component library to a global experience system informed by user insights.

Atlanta, GA, US

• Articulate a compelling vision for a growing team of 20+ content strategists and design managers, cultivate resources to mature the discipline, and advocate for content initiatives with senior leadership
• Formalize career pathing, oversee recruiting and staffing strategies, and create programs that sustain team growth and health
• Evolve foundational content systems and standards, and oversee the development of models that guide content design and information architecture work across other teams
• Lead centralized content strategy functions, including enablement, governance, and consulting programs for project-based content engagements
• Shape the end-to-end customer experience through content, mapping UX efforts to high-level business goals and working closely with leaders in product and marketing organizations to develop, communicate, and oversee.
• Help managers establish frameworks that hold our content to high standards of clarity, effectiveness, and style

Atlanta, GA, US

• Led a team of strategists designing content for a variety of touchpoints across the customer experience, from feature pages to navigation menus to onboarding flows
• Trained writers and designers to master Mailchimp's brand voice and adapt the right tone for different contexts
• Collaborated with product, research, and marketing teams to shape platform and feature positioning and messaging
• Used quantitative and qualitative data to identify A/B testing opportunities and design content experiments
• Developed content strategy playbooks and templates to scale the discipline
• Advocated for a user-centered, data-informed, content-first design process

Atlanta, GA, US

• Established and grew a team of 5 product writers and content strategists
• Led content strategy and information architecture for comprehensive website redesign and migration to headless CMS, resulting in 14% increase in paid signups (and 26% boost in overall signups), 27% decrease in bounce.
• Evolved Mailchimp’s brand voice principles and onboarded writers and designers to new voice and tone guidelines as part of 2018 rebrand

Atlanta, GA, US

Atlanta, GA, US

• I guided content strategy and managed the editorial calendar for gsu.edu to support admissions, retention, and fundraising goals.
• Concepted and executed multimedia story packages with a team of designers, photographers, developers, and social strategists
• Hosted content planning and digital analytics workshops for communications staff across campus
• Assigned stories to writers, keeping them on message and on deadline
• Wrote compelling, search-friendly headlines
• Designed page layouts and managed content in WordPress

Atlanta, GA, US

• I led the communications initiatives of the Office of Global Strategy & Initiatives and its reporting offices, including web content strategy and management, media relations, story development, email marketing.
• Led responsive redesign of international student website, working with subject matter experts to streamline content and reduce overall page count by a third; increased mobile traffic by 18% and improved mobile bounce.
• Co-led development of global.emory.edu/support to provide faculty with guidance on the logistics of global research
• Increased average email campaign open rate from 8% to 21%
• Published Emory in the World magazine; launched web edition
• Supervised communications coordinator and four interns

Atlanta, GA, US

I published Emory's international magazine, managed content for several web properties, and handled email marketing, social media, and events-driven PR for the Halle Institute.

Atlanta, GA, US

I published Galloway's alumni magazine and its biweekly email newsletter, prepped news content for the web, coordinated production of marketing collateral, led social media initiatives, wrote press releases and maintained relationships with local reporters, and got a crash course in crisis communications.

Atlanta, GA, US

I launched the EAA's Facebook page, wrote blog posts, contributed to Emory Magazine and Emory Report, and did a range of copywriting, copyediting, and graphic design projects. The EAA won a CASE award for a direct mail campaign we produced that summer.

Atlanta, Georgia, US

I drafted press releases, wrote copy for the spring press kit, and produced daily and quarterly reporting on the impact of media placements for The Home Depot and Lowe's. And learned a lot about grills and seed packets.

M.A., English

B.A., English

Front-End Web Development

B.A., Spanish, Latin American Studies