Erin Hardy Email & Phone Number

Saint Petersburg, FL, US

Leads a team of directors and managers, copywriters, and editors, with a total of 20 direct reports and six freelancers.Provides direction, feedback, and sets the processes, procedures, and tone for the Editorial department.Leads the company’s AI copy approach and manages processes, ensuring our writers are using AI in a way to benefit our clients.Manages.

Lead a team of managers and copywriters; provided direction, feedback, and set the processes and procedures for our department.Worked with stakeholders from all areas of the company, from Client Services and Design to Public Relations and Paid media.Ensured the Editorial Department has the lowest employee churn, and our work consistently gets outstanding.

Worked with the VP of Creative to build an inbound and e-commerce copy team from the ground up. Vetted, interviewed, and hired writers to a team of more than twenty within a matter of a year.Wrote B2B inbound content for a variety of clients in industries ranging from education and manufacturing to SaaS and Compliance. Interviewed SMEs, clients, and other.

Tampa, FL

Provided B2B and B2C content marketing strategy and copy action plans. Worked with clients on-site and virtually to strategize, plan, and create marketing content and create marketing assets such as automated emails, website redesign and enhancement, video scripts, audience profiles, and landing pages. Wrote corporate communications, social media and.

St. Petersburg, FL

Worked closely with sales and subject matter experts to develop and write complex RFP and RFI responses and sales presentations. Subjects included Human Resources Information Systems, Payroll, Benefits, COBRA, Workforce Management, Human Capital Management, FSA/HSA and other benefits and human resources products.

St. Petersburg, Florida

HSN.com:Worked with art directors, producers, affiliate marketing and senior management to conceptualize, develop and write web marketing campaigns in an exceptionally fast-paced environment. Worked on HSN's award-winning creative team, and partnered with brand management, producers, affiliate marketing and senior management to concept, develop and write.

St. Petersburg, Florida

Worked with art directors and account managers to develop copy and concepts for infomercials, web banners and websites. Worked closely with the media department to create SEM and SEO copy for a wide variety of banners and other online ads.

St. Petersburg, Florida

Lead a team of junior copywriters and freelance writers during the re-launch of hsn.com in 2007. Wrote and edited multichannel marking copy and web content, including online video scripts, buying guides, pod casts, technical copy, branding statements and email marketing.

Largo, Florida

Researched, wrote and edited the employee magazine, Script that went to all Eckerd stores. Also created and wrote the corporate facility publication, Headquarter Reporter. Produced articles on subjects ranging from corporate policies and news, benefits and holiday merchandise to pharmaceutical equipment, state of the industry and human interest. Script.