Erin Vaughn Email & Phone Number

Lexington, Kentucky, United States

• Analyze market trends applicable to customer needs and serve as an internal subject matter expert for potential products and services within the regulated utility industry. Uncover insights that help inform the.
• Develop and implement a marketing plan for the company's economic development strategy to foster growth and vitality for the company's service territories.
• Develop market analyses and recommendations through written reports and presentations.
• Oversee and manage the company's customer marketing and sales databases for residential and business customers. Bring best practices to optimize current resources and support RFP process to find new solution(s) based.
• Support operations teams to meet or exceed marketing and enrollment/sales goals through the development and execution of multi-channel marketing plans for assigned products and services. (direct mail, email, outreach.
• Develop key performance indicators for marketing plans and customer offerings. Monitor and report performance of marketing campaigns and plans quarterly and annually.

Lexington, Kentucky Area

• Direct management of Key Partnership accounts totaling over $8 million; including Coca-Cola, The Kroger Company, UK HealthCare and Keeneland
• Responsible for developing and maintaining sponsor relationships that are partnership driven, implementing white-glove service and consultative sales strategies.
• Collaborate with property leadership on priorities and strategies to increase revenues.
• Spearhead inventory log updating, coordinate activation plan timelines and fulfill assets for each contracted partner’s agreement.
• Fulfillment manager for advertising, radio, television, print and internet components.
• Create University of Kentucky Athletics sponsorship presentations and year-end reviews for partners.

Lexington, Kentucky Area

· Responsible for generating and fulfilling $250,000 print calendar business· Spearhead inventory log updating, coordinate activation plan timelines and fulfill assets for each contracted partner’s agreement· Fulfillment manager for advertising, radio, television, print and internet components· Create University of Kentucky Athletics sponsorship.

Lexington, Kentucky Area

· Served on primary start-up team that built this sports technology company, recently added to Cox Media investment portfolio, after growing from 1 million to 14 million annual Unique Visitors and from $1.2 million to $60 million in value after five years.· Developed and executed strategic marketing plans and executed them via social media, traditional.

*Assisted Marketing Director with promotional activities during football, basketball, soccer, gymnastics, softball and baseball events*Worked with Assistant Marketing Director to help/improve the "home field" atmosphere and fill the stands*Administrative duties in addition to working with Excel, Publisher and Photoshop including creating prize packs.

*Take-A-Kid to the Game Program Assistant Coordinator*Assisted with organizing the 2007 Sports Marketing Academy *Administrative duties