Erin Vaughn Email & Phone Number

Lexington, Kentucky, United States

• Analyze market trends applicable to customer needs and serve as an internal subject matter expert for potential products and services within the regulated utility industry. Uncover insights that help inform the company's design and marketing of programs and offerings, such as renewable energy, energy efficiency, and electric vehicles. Propose new offerings based on peer utility best practices and evaluate the company's competitive position in the market. • Develop and implement a marketing plan for the company's economic development strategy to foster growth and vitality for the company's service territories. • Develop market analyses and recommendations through written reports and presentations. • Oversee and manage the company's customer marketing and sales databases for residential and business customers. Bring best practices to optimize current resources and support RFP process to find new solution(s) based on company needs. • Support operations teams to meet or exceed marketing and enrollment/sales goals through the development and execution of multi-channel marketing plans for assigned products and services. (direct mail, email, outreach, events, collateral materials, proposals, etc.) This also includes effective coordination with internal advertising, web development and media relations teams. • Develop key performance indicators for marketing plans and customer offerings. Monitor and report performance of marketing campaigns and plans quarterly and annually. • Support the company's direct response strategy and execute direct mail and email for various business lines. And to also seek out opportunities for process improvement, efficiency and savings.• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives and plans. • Prepare annual budgets to support the marketing functions related to assigned product lines. Assist manager with invoice processing and accruals.

Lexington, Kentucky Area

• Direct management of Key Partnership accounts totaling over $8 million; including Coca-Cola, The Kroger Company, UK HealthCare and Keeneland• Responsible for developing and maintaining sponsor relationships that are partnership driven, implementing white-glove service and consultative sales strategies.• Collaborate with property leadership on priorities and strategies to increase revenues.• Spearhead inventory log updating, coordinate activation plan timelines and fulfill assets for each contracted partner’s agreement.• Fulfillment manager for advertising, radio, television, print and internet components.• Create University of Kentucky Athletics sponsorship presentations and year-end reviews for partners.• Manage game day activities, hospitality events and on-court/on-field promotions.• Maintain detailed KORE CRM of all relevant sponsor communications.• Serve as liaison between sponsorship contacts and university administration/coaches

Lexington, Kentucky Area

· Responsible for generating and fulfilling $250,000 print calendar business· Spearhead inventory log updating, coordinate activation plan timelines and fulfill assets for each contracted partner’s agreement· Fulfillment manager for advertising, radio, television, print and internet components· Create University of Kentucky Athletics sponsorship presentations for sales staff· Manage game day activities, hospitality events and on-court promotions· Support sales staff with expert knowledge of KORE CRM system· Serve as liaison between sponsorship contacts and university administration/coaches· Assist the sales team with prospective partner research

Lexington, Kentucky Area

· Served on primary start-up team that built this sports technology company, recently added to Cox Media investment portfolio, after growing from 1 million to 14 million annual Unique Visitors and from $1.2 million to $60 million in value after five years.· Developed and executed strategic marketing plans and executed them via social media, traditional mail and email campaigns on a national basis.· Developed, managed and maintained client relations with the Kentucky High School Athletic Association (KHSAA) through planning, production and execution of Championship broadcasts annually.· Developed and managed online Google Adwords and Facebook ad campaigns to grow participation and built organic social media following through national network of high schools and colleges.· Managed the production of promotional videos used online and at trade conventions to market and train users.· Managed site development process and Quality Assurance involving programming teams in multiple cities.· Responsible for overseeing design of sales PowerPoint presentations, media kits and other graphical representations.· Created, managed and maintained annual marketing budget of $200,000/year.

*Assisted Marketing Director with promotional activities during football, basketball, soccer, gymnastics, softball and baseball events*Worked with Assistant Marketing Director to help/improve the "home field" atmosphere and fill the stands*Administrative duties in addition to working with Excel, Publisher and Photoshop including creating prize packs, answering phones, and making sure promotions at events run smoothly*Assisted in the organization of a 75th Anniversary SEC event for the University

*Take-A-Kid to the Game Program Assistant Coordinator*Assisted with organizing the 2007 Sports Marketing Academy *Administrative duties