Hey there, thanks for stopping by!My name is Erin and I am currently Head of Brand Strategy at Bald Agency where we champion bold vision and big ideas to Baldly take you where no brand has gone before. I lead our team of strategists to develop sharp insights and craft powerful brand stories that fuel the way we bring brands to life and create a real impact. Before joining Bald, I earned my Master's degree in Branding from the School of Visual Arts led by Debbie Millman, studying the role of branding in business and culture. The Masters in Branding program is designed for students to develop a deep understanding of brand development and identity, qualitative and quantitative research techniques, semiotics and visual communication, trend forecasting, consumer behavior, brand management, and design thinking.I maintain a fierce curiosity about the world around me with an insatiable appetite for problem-solving, and am continuously seeking to turn conventional narratives on their head to generate new ways of thinking and to propel change through meaningful work. Feel free to check out our work at bald.agency, and some of my other branding work at erincunningham.co. I look forward to connecting!
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Head Of Brand StrategyBald. Sep 2022 - PresentNew York, New York, United States -
Brand StrategistBald. Agency Sep 2022 - Present-Developing brand briefs to inspire idea-centric strategies-Translating cultural trends and insights into creative ideas and implementations-Conducting qualitative and quantitative research-Developing interview guides and surveys, conducting interviews, and leading client workshops -Crafting strategy decks that include research, narrative, audience analysis, competitor analysis, positioning, and brand messaging. -Creating and presenting ‘intelligence’ reports for consumers and current trends -
Teaching AssistantSchool Of Visual Arts Jan 2023 - PresentNew York, New York, United StatesTeaching Assistant at The School of Visual Arts Masters in Branding graduate program for the course Building Better Brands, with Scott Lerman and Melanie Wiesenthal. -
Makeup ArtistFreelance 2018 - 2023New York, New York, United States-Beauty makeup applications for bridal and editorial/print-SFX makeup applications for film-Crafting personal brand identity-Leveraging network communications for increased brand awareness, social engagement, and professional collaboration
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Beauty AdvisorSephora Jun 2021 - Nov 2021Manhattan, New York, United States-Broadened brand exposure through hands-on consumer education-Improved company NPS through increased customer engagement-Drove sales through industry expertise, tech literacy, and facilitating client relations-Trained several junior associates -
Educator And Creative AssistantThe Center Of Makeup Artistry And Design Jun 2018 - Aug 2020New York, New York, United States-Course educator and lecturer-Developed verbal brand identity and social strategy-Designed visuals for course advertising and social platforms-Managed marketing communications and social outreach to boost engagement and increase brand awareness-Workshop and special event coordination for network expansion through Eventbrite and Mailchimp
Erin Cunningham Education Details
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Branding -
3.9 Gpa
Frequently Asked Questions about Erin Cunningham
What company does Erin Cunningham work for?
Erin Cunningham works for Bald.
What is Erin Cunningham's role at the current company?
Erin Cunningham's current role is Head of Brand Strategy @ Bald..
What schools did Erin Cunningham attend?
Erin Cunningham attended School Of Visual Arts, New York University.
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Erin Cunningham
Social Impact Executive | Innovating In Sports Sustainability 🎾 | Engaging Community | Using The Power Of Collaboration To Multiply Impact Beyond The Sum Of The PartsGreensboro--Winston-Salem--High Point Area3bgca.org, ymca.org, recycleballs.org1 +150354XXXXX
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Erin Cunningham
New York, Ny1vitacoco.com -
3gmail.com, deloitte.com, deloitte.com
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