Lateral Partner Integration: My mission is to optimize the firm’s return on lateral partner investments. Working directly with key stakeholders and firm leadership, I have developed a robust integration program built from passion, vision, and strategy. The hard-wired framework of the program leverages technology, tools, processes and KPIs to ensure reliability and sustainability. The true substance of the program leverages human capital: 1-on-1 coaching, communication across teams and titles, and empowering people to positively impact each partners' integration experience.Individual Coaching: I also coach select non-lateral partners who are striving to reach the next level in their business development efforts. Through self-awareness, reflection and collaboration I help partners find new ways of thinking about business development, uncover the best resources and tools to achieve results, and deepen their ability to grow business effectively in the future.

My role has encompassed many facets, including revenue generation, team management and development, coaching, and client relationship management. Key activities have included:- Serving as a high-level, overarching strategist and point of contact for numerous practices and industry teams within McGuireWoods, providing direction on client targeting and expansion, positioning, and new business opportunities. - Managing, mentoring and motivating a team of business development professionals. In 2018, I launched the Professional Growth Forum (PGF) for the firm's marketing and business development team. PGF is intended to shine a light on the "softer” skills that are crucial to our own professional growth and the health of the teams in which we operate. - Coaching BD team on navigating day-to-day practice management and business development support for the departments and industry teams they support.

National Business Development Manager for five of the firm's leading industry teams:- Data Privacy and Security- Education- Retail - Technology & Outsourcing- TransportationAmong other things, I collaborated with team chairs to coordinate business development plans and programs to achieve them, identified and executed cross-selling activities, examined environmental trends that affected how our teams go to market, led high-level competitive pitch opportunities and drove strategy for the marketing tactics being executed on a daily basis.

Events:In this novel role, I was responsible for assessing, tracking and growing return on investment (ROI) on events hosted and sponsored by the firm. In addition to managing the in-house events team, I provided high-level advice on client-facing events and regional, national, and international sponsorships with the goals of: - Establishing baseline processes for evaluating an event’s potential for business development - Establishing metrics by which to measure the success of events- Devising processes by which to link event attendance to subsequent touch points- Establishing processes for ensuring the firm’s clients are invited to events based on their needs and interests, with a focus on key clients- Assessing and providing guidance on events in light of the firm’s strategic plan- Leveraging the expertise within the marketing and business development team to maximize the impact of events- Coaching lawyers on how to maximize business development opportunities at events and get to the next touch pointRegional Marketing:I oversaw the regional marketing efforts in our 19 offices, managing a talented group of regional marketing coordinators located in our U.S. offices and London, and providing mentorship and coaching on local business development initiatives, event planning, sponsorships, and other day-to-day activities.

National Business Development Manager for:- Intellectual Property Litigation/Patents Department- Tax & Employee Benefits Department- Technology & Outsourcing Practice Group- Private Wealth Services Practice Group- Higher Education Industry Team- Nonprofit & Tax-Exempt Organizations Industry Team• Collaborated with Department and Practice Group Chairs to plan and execute strategic sale of the firm’s services to both existing clients and prospects• Led development of new business proposals and targeted marketing materials by identifying a value proposition based on prospect needs, decision criteria, relationship with the firm, and competitor firms• Led coaching sessions for pitch opportunities• Launched and supported firm practices by guiding group leaders through business plan development, client targeting initiatives, marketing tactics, and participation in industry organizations• Provided Department and Practice Group Chairs with marketing budget analysis and guidance• Tracked performance and produce monthly, semi-annual, and year-over-year business development reports• Led coaching sessions with partners and associates to enhance business development skills and identify specific opportunities within their network• Collaborated with lawyers and the in-house event team to maximize business development opportunities from firm events and sponsorships, from pre-event research to post-event follow-up.Managed and mentored a talented team of Regional Marketing Coordinators by providing training, development activities, and support to ensure top performance and job growth.

• Led development of new business proposals and assisted with coaching sessions for large pitch opportunities• Launched firm practices by guiding them through strategy development, client targeting initiatives, new business development, and related collateral materials • Assisted Department managers with promotional budget analysis, intelligent staffing efforts, and public relations initiatives

• Worked with partners to implement marketing initiatives to enhance the Firm’s image and increase revenue• Prepared business development materials, including client proposals and presentations, firm resume and other marketing materials for clients and media• Planned and coordinated major events held at the Firm• Researched and wrote articles about Firm cases, deals and accolades for Firm’s website, newsletters and annual reports • Interacted with media outlets regarding Firm news