Erin Way Email and Phone Number

• Created marketing plan and editorial calendar for CASE Africa Conference 2016.• Managed digital email campaign for conference:o Assisted with creation of Informz email template.o Wrote all email copy; receiving edits from London office.o Built, distributed and tracked email campaign using Informz.• Worked with CASE design staff to update conference website.• Composed and launched first-ever social media campaign for CASE Africa Conference. • Doubled email distribution list from previous year’s campaign.

• Created marketing plan and media strategy for film documentary “The Green Mountain Upset.”• Managed the process of upgrading company website, including:o Administered connecting old third-party domain to new Squarespace site.o Composed copy to be used on new website including: “Our Services” “About us” “Contact us.”• Assisted with creation of website for new business venture CoCreate Studios:o Interviewed Mountain Atlantic staff members to gather testimonials.o Wrote copy to be used on new website including: “Our Services” “About us” and “Contact us.”

• Composed email messaging to market ICMA’s “Insights Performance Management Database” o Assisted with messaging, building and implementation of nurture email campaign using Informz. o Wrote language for multiple segmented campaigns including population sizes, current users and public safety metrics.• Worked with ICMA in-house creative services to design new ad for database.• Helped run bi-weekly “Insights” program group meetings, taking notes and distributing minutes.• Updated and maintained ICMA’s initiative Life, Well Run using WordPress.• Interviewed, researched and gathered quotes to write “Success Stories” for Life, Well Run. • Crafted social media messaging to promote database and Life, Well Run on Twitter and Facebook.

• Assisted with preparations for annual Fall Meeting.• Served as project manager for acquisition of promotional items: liaised with AGU staff to determine needs; worked with vendors to find best pricing; tracked arrival and distribution.• Composed emails to both potential meeting attendees and registered attendees.• Edited both Fall Meeting and AGU websites using WordPress.• Crafted social media messaging for promotion and day-off information using Hootsuite.• Assembled photography schedule, prioritizing events throughout the meeting.• Worked with AGU staff designers to create banner advertisements for newsletters, LED projections, websites, and print newspapers.

• Built marketing strategies and schedules for each event and program offered by IEDC.• Wrote compelling marketing messages for print, web, email and social media outlets.• Convened and facilitated weekly marketing meetings to discuss and coordinate IEDC marketing efforts.• Created and maintained accounts on three social media platforms: Facebook, LinkedIn and Twitter.• Tracked important social media analytics including impressions, engagement rates and followers.• Liaised with host committees and designers to create branding and logos for IEDC conferences.• Acquired external mailing lists for print pieces through purchases from industry related organizations.• Fostered relationships with media outlets and economic development organizations to market IEDC activities to a wider audience.• Composed all press releases and was first point of contact for all media representatives.• Created a quality control process for e-blast distribution.• Completely revamped the bi-weekly newsletter sent to the IEDC Board of Directors. • Rewrote IEDC’s registration policy, payment policy and cancellation, refund and no-show policy to make them aligned and more readable. Cut text nearly 50%.• Increased the number of publications IEDC has media agreements with from six in 2007, to 16 in 2015.• Created and maintained the IEDC Media Center; a one-stop-shop for PR and members of the media.

• Coordinated logistics for Regional Training Centre (RTC) professional development training courses in the Washington Embassy and throughout North America, Central America and the Caribbean.• Communicated with high level diplomats around the globe.• Held responsibility for database, budget administration, reference library and travel diaries.

• Supported various administrative functions, which included managing schedules for 7 doctors, maintaining client files, taking meeting minutes, and answering the telephone.• Served as vital resource for clients arriving for appointments.

• Partnered with site supervisors, faculty and students to locate internships for up to 100 students studying business, communications and the arts.• Communicated with students on potential internships, sending out resumes to employers and following up for interviews.• Monitored student progress throughout internship with spreadsheets and collected feedback.