Erin Ensley Email & Phone Number

• Lead the marketing strategy and execution that promotes the sale of collegiate licensed products for two territories across the Southwest and Northeast • Develop strategic annual marketing plans forecasting 12-24 months in advance involving retailers, licensees, influencers, and experiential execution • Work with clients within university and athletic departments to identify unique and exciting school specific opportunities to create incremental revenue through new product collections• Create essential marketing materials for licensees and retailers including creative briefs, pitch decks, and one-sheeters with relevant collection information• Oversee day-to-day responsibilities and output of Marketing Coordinator

• Managed and executed digital programs across the Coca-Cola North America brand portfolio• Assisted in developing digital strategy and content marketing campaigns across web and app• Acted as an internal liaison between the digital account team, Coca-Cola IT team, and internal creative team to concept and execute brand’s vision• Executed building website designs using Adobe Experience Manager• Assisted in managing and executing Aaron’s national sports sponsorships with properties including Minor League Baseball, G League, the University of Georgia and the University of Alabama • Coordinated and executed nation-wide mobile marketing tour to support MiLB partnership and national Share the Good marketing campaign • Researched, procured and presented timely sponsorship opportunities for clients • Collaborated cross-departmentally with Creative, Strategy, Legal, and Finance teams to ensure flawless execution of services • Worked with the YAH internal Digital Strategy team on the website content migration for several Coca-Cola brands

• Managed over 200 active accounts daily on the NFHS Network, an operating division of Play On! Sports, the nation’s leading high school sports media company• Partnered with Pixellot, global industry leader in automated sports production to deliver best in class technology that enables a one of a kind streaming experience• Responsible for overseeing all stages of Pixellot life cycle from close of sale to installation in each unique and individual environment• Worked cross-departmentally with Territory Managers, Marketing, Production, and Technical support to ensure all produced events are executed seamlessly• Provided clients with customized marketing and promotional materials to help them capitalize on their digital streaming rights

Greater Atlanta Area

• Managed all logistics and operations for two long-term, regional experiential tours, and one campaign• Assisted account manager in working closely with HSE’s Strategy and Creative teams to cultivateproposals, content, and assets that align with specific brand/client visions• Executed the procurement of tour assets, ranging from the production of custom-made signage andfurniture, to completely staffing events and communicating event logistics for each tour stop• Acted as a liaison between event staff and tour manager at each unique tour stop and manage overallcommunication between teams to ensure needs are fulfilled• Oversaw the planning and logistics of weekly activations, averaging 10+ activations per month• Assisted account manager in day-to-day tracking and maintenance of budgets exceeding $600k

•Plan and execute ESPN College GameDay sponsor activations, including VIP hospitality and fan engagement –Host regional The Home Depot customers on-site within the ESPN College GameDay footprint •Organize logistics for travel, event activation, and client requests each week for the 15-week college football season •Complete weekly execution guides and activation plans for The Home Depot Account •Provide support to divisional assets with local properties such as the Atlanta Braves and the Atlanta Falcons

•Coordinate and assist with fulfilling all contractual obligations regarding NCR account with the Atlanta Falcons •Activate the “Meet A Legend at Falcons Landing” tent at all home games for NCR •Responsible for coordinating the on-field Quikrete Quick Cash Promotion at all home games •Manage approval process of digital advertisements and assets through Proof HQ•Assist in planning and executing unique and enjoyable B2B events with partners and clients •Act as a Brand Ambassador for the Atlanta Falcons with innovative grass roots marketing promotions •Supported team in a Publix 90-day, mobile retail marketing program •Actively communicate with other departments including Ticket Operations, Community Relations, and Player Personnel•Design and lay out Master Recap book and other key sponsor-specific books

University Of Georgia

• Oversaw five-person account team in rebranding of Encore (Local Athens boutique) (2014-15)• Assisted with building social media campaigns for the re-launch of Encore at new location• Managed logistics for all club meetings and promoting Talking Dog events• Copywriter for Artini’s account (Local Athens business) (2013-14)• Created seasonal campaign for Artini’s focusing on social media (2013-14)

•Assisted with hospitality and sponsor promotions at a variety of UGA NCAA sporting events•Captured in-game sponsor signage using photography and video•Assisted with pre-game sponsor activations for IMG clients including Publix Tailgate promotion

Athens, Georgia Area

•Oversaw Georgia Lottery Dollars for Degrees Program campus campaign through student engagement•Responsible for managing sporting event activations awarding two $1,000 scholarships•Generated new ideas to attract students using social media channels and collateral on campus

• Research competitive creative examples and campaigns for client use• Monitor online contests for clients and assist Account Services with office needs • Assist with creative briefings and brainstorm sessions

• Managed Social Media: updated company website, coordinated social media calendar, updated company Facebook and Twitter sites• Assisted with creative brainstorms for events and promotions, and with event preparation • Assisted with Atlanta chapter of Women In Sports & Events (WISE): managed membership database and assisted in planning events

• Used point of sale • Learned the priorities for excellent customer service• Assisted with fulfilling online merchandise orders and rearranged displays for various events/sales(Worked summers of 2011 and 2012 not full years)