Erin Sherman Email & Phone Number

Odenton, Md, Us

I provide analysis and technical assistance to governments and advocates across the US to advance policies that align buildings with the energy transition.

• Co-leads development of strategy, proposals, relationships, and projects related to climate change.• Coaches teams’ day-to-day work on behavioral design projects such as:o Using direct mail and email to increase smart thermostat purchase among Columbus residentso Augmenting home energy disclosure reports to encourage upgrades among home buyers in Minneapoliso Using direct mail to encourage election of 100% zero-carbon electricity among San Jose residentso Informing… Show more • Co-leads development of strategy, proposals, relationships, and projects related to climate change.• Coaches teams’ day-to-day work on behavioral design projects such as:o Using direct mail and email to increase smart thermostat purchase among Columbus residentso Augmenting home energy disclosure reports to encourage upgrades among home buyers in Minneapoliso Using direct mail to encourage election of 100% zero-carbon electricity among San Jose residentso Informing marketing campaign design to encourage creation of deposit accounts at financial institutions that do not support fossil fuel activities.o Assessing the behavioral dimensions of various decisions affecting community and individual resilience and adaptation. Show less

Washington D.C. Metro Area

• Conducted behavioral analysis, including diagnostic evaluation, interviews, and lit. review.• Designed behavioral solutions, including prototyping, creating data visualizations, adapting for implementation, and working with a visual designer to finalize designs.• Managed partner relationships, project timelines, and budgets.

Arlington, Virginia

Supervised by Julie O'BrienOpower, acquired by Oracle in 2016, was a publicly traded software-as-a-service company that worked with electric and gas utilities around the world to develop strong, productive customer relationships and accelerate the transition to a clean energy future. During my 4.5 years at Opower, I worked on a variety of teams, all focused on changing utility customer behavior to increase energy efficiency, satisfaction, digital engagement, and other key outcomes for… Show more Supervised by Julie O'BrienOpower, acquired by Oracle in 2016, was a publicly traded software-as-a-service company that worked with electric and gas utilities around the world to develop strong, productive customer relationships and accelerate the transition to a clean energy future. During my 4.5 years at Opower, I worked on a variety of teams, all focused on changing utility customer behavior to increase energy efficiency, satisfaction, digital engagement, and other key outcomes for our clients.Broadly, the Behavioral Research team was responsible for conducting primary research on the empirical questions that had specific and pressing implications for Opower's product strategy. We used similar behavioral science research methods to those of a lab in a university psychology or marketing department.During my time as a Behavioral Research Strategist (and informally for the ~6 months beforehand), I:* Designed, fielded, and analyzed online surveys and experiments to test product hypotheses and inform product development and marketing.* Provided strategic guidance on business opportunities in utility billing and time-varied rates.* Created a unified operational and research process to ensure quality of A/B tests and results reporting.* Presented thought leadership and primary research externally at venues including the National Energy and Utility Affordability Coalition annual conference and the Behavior, Energy, and Climate Change annual conference.Key tools: SPSS, Qualtrics, Mechanical Turk, PowerPoint Show less

Arlington, Virginia

Supervised by Joseph Gracia, John Balz, Elise Benoit, and Tyler Curtis (various managers over time)Broadly, Behavioral Marketing Analysts are responsible for the content that utility customers receive from Opower at a programmatic level. They work with clients and stakeholders across the company to develop and test new campaigns to influence key outcomes and ensure that customers experience a compelling stream of messaging across channels.During my two years as a Behavioral… Show more Supervised by Joseph Gracia, John Balz, Elise Benoit, and Tyler Curtis (various managers over time)Broadly, Behavioral Marketing Analysts are responsible for the content that utility customers receive from Opower at a programmatic level. They work with clients and stakeholders across the company to develop and test new campaigns to influence key outcomes and ensure that customers experience a compelling stream of messaging across channels.During my two years as a Behavioral Marketing Analyst, I:* Improved energy efficiency and customer satisfaction by up to 10% above standard Opower program results through direct mail A/B tests. Proposed concepts, secured buy-in from clients and internal stakeholders, oversaw creative development, managed timelines, and implemented experimental designs.* Served as foremost thought partner, subject matter expert, and troubleshooter for my function, often advising other employees on how best to accomplish program strategy objectives.* Solved complex problems with outbound systems quickly under pressure.* Improved operational efficiency by streamlining internal processes, training non-engineering implementation staff, and prioritizing changes to internal segmentation and targeting tools.* Advised colleagues on strategies for low-income household and other segment engagement.Key tools: Internal Opower content, segmentation, and targeting tools; Platfora; Atlassian tools (Wiki, JIRA) Show less

Arlington, Virginia

Supervised by Carol Guest, Nate Kaufman, and Joseph Gracia (various managers over time)While I was a member of the team, the Energy Efficiency group at Opower wrote, managed, targeted, and conducted quality assurance on energy efficiency advice ("tips") targeted to Home Energy Report recipients, via direct mail and email, at 70+ gas, electric, and dual fuel client utilities. The Energy Efficiency team also provides subject matter expertise on building science, regional and national… Show more Supervised by Carol Guest, Nate Kaufman, and Joseph Gracia (various managers over time)While I was a member of the team, the Energy Efficiency group at Opower wrote, managed, targeted, and conducted quality assurance on energy efficiency advice ("tips") targeted to Home Energy Report recipients, via direct mail and email, at 70+ gas, electric, and dual fuel client utilities. The Energy Efficiency team also provides subject matter expertise on building science, regional and national energy use patterns, and all things energy efficiency to the rest of Opower and its client utilities.Key tools: Alfresco CMS, ExactTarget, Atlassian (Confluence and JIRA), basic HTML and command line Show less

Arlington, Virginia

Supervised by Carol Guest, Energy Efficiency Specialist* Managed energy efficiency content, including copy and targeting, for client utilities.* Coordinated home energy report quality assurance processes across energy efficiency, consumer marketing, and engagement management teams.* Managed direct mail A/B tests.

Remote

Supervised by John Ullman, President*Coordinated a team of ten interns to produce original promotional multimedia for OurEarth.org's application to the Pepsi Refresh grant program.*Researched detailed information about environmental programs at United States colleges and universities to include in website directory content.*Contacted design and marketing companies to determine interest in sponsorship and contributing pro bono improvements to the website.*Participated in webinars… Show more Supervised by John Ullman, President*Coordinated a team of ten interns to produce original promotional multimedia for OurEarth.org's application to the Pepsi Refresh grant program.*Researched detailed information about environmental programs at United States colleges and universities to include in website directory content.*Contacted design and marketing companies to determine interest in sponsorship and contributing pro bono improvements to the website.*Participated in webinars conducted by leaders in various environmental fields.*Worked remotely on web-based projects. Show less

Princeton, New Jersey

Supervised by Dr. Andrew Conway*Conducted complex experiments on pairs of human subjects exploring interconnected human working memory, communications, and theory of mind processes.*Participated in research and weekly discussions with professor and graduate students addressing working memory, moral judgment, and other cognitive processes.

Washington, Dc

Supervised by Scott Hajost, Executive Director*Tracked and reported on current developments in climate and energy legislation via news media, legislative hearings, congressional proceedings, and NGO-sponsored events.*Researched and wrote detailed memoranda for the energy arm of IUCN concerning the nexus of agricultural, energy, and environmental policy, especially regarding fisheries, regulation of indirect emissions associated with biofuels, and forestry.

Schenectady, New York

Supervised by Rev. Phillip Grigsby, Executive Director*Administered, planned syllabus and materials, and co-taught a 4-week class on computer software and hardware for urban high school students.*Assisted in the preparation and execution of SICM's other programs, including a summertime free lunch program for children.

Ab, Psychology And Environmental Studies

Activities and Societies: Science in Society Editor-in-Chief, Princeton Progressive Nation contributing author and graphic designer.

Advanced Regents Diploma

Activities and Societies: Youth Court, Lincoln-Douglas Debate, Federal Reserve Challenge, Cinema and Fine Tea, National Honor Society •.