Erin Smith Email & Phone Number

United States

Telecommute

• Lead, develop, design, and analyze email nurture campaigns for our B2B core products and services, our B2C e-commerce website, and our microsites. • With segmentation, lead scoring, and building automated flows with the use of the Act-on marketing automation platform and Microsoft Dynamics 365 CRM, I develop email campaigns to nurture our leads and move them from awareness to interest, to conversion, and then to become sales-ready• Monthly reporting on all email campaigns (KPIs and ROI) • Design digital content such as infographics, images and video for social media platforms, our company websites, and other digital media, design landing pages, emails, website tools, sales PowerPoint presentations, videos, as well as work with outside vendors and internal resources to build a variety of lead generating content• Work with our sustainability team to develop creative ways to educate our employees and customers on our commitment to sustainability as a manufacturer• Manage yearly content calendar • Work with sales to create customer facing presentations• Meet with distributors to build brand loyalty and increase sales• Design and manage www.pac.com. Working with outside developers, Concrete 5 CMS, and Wordpress• Design e-commerce website and multiple microsites• Work with SEO specialist to optimize website copy, landing pages, and search engine optimization.• Conceptualize, design, and implement useful online tools and apps to increase website traffic, online conversions, return visitors, and time on site. https://www.pac.com/buildamailer/ and https://www.pac.com/mailer-vs-box/ • Design, layout, photograph and edit product images and creative imagery for both our corporate website, e-commerce website, microsites, and social media using Adobe Creative Suite

Redmond, Wa

• Design and manage www.pac.com. Working with outside developers, Concrete 5 CMS, and Wordpress• Design e-commerce website and multiple microsites• Work with SEO specialist to optimize website copy, landing pages, and search engine optimization.• Conceptualize, design, and implement useful online tools and apps to increase website traffic, online conversions, return visitors, and time on site. https://www.pac.com/buildamailer/ and https://www.pac.com/mailer-vs-box/ • Design, layout, photograph and edit product images and creative imagery for both our corporate website, e-commerce website, microsites, and social media using Adobe Creative Suite and Canva.• Video Marketing. Video concept, shooting, & editing using Adobe Premiere Pro - https://www.youtube.com/user/PACworldwidecorp • Brand development• Select, manage, and design internal SWAG for client meetings, corporate events, and tradeshows• Advertising – research, design, and track ROI• Press releases – work with copy editor to create, work with industry websites and publications, and PR Newswire to distribute and track• Lead generation and market research• Work with sales to create customer facing presentations• Manage outside agencies (website developers, SEO specialist, copywriter, tradeshows, printers, sustainability partners, advertising partners)• Tradeshow management – Tradeshow research, booking booth space, organizing show services, shipping, booth installation, travel, accommodations, and marketing. • Corporate tradeshow booth design – worked with vendor to mockup layout and design a corporate booth that would transform from a 10x10 to a 10x20 and fit a working packaging machine.• Competitor analysis• On camera talent for “Let’s Talk Packaging” corporate videos https://www.youtube.com/watch?v=goRH0DP5Hbg

Seattle, Washington, United States

• Work to strategically market all titles by developing and maintaining direct mail lists, telesales lists, targeted email campaigns, etc.• Developed a marketing training method that was put into place for all newly hired advertising sales managers• Research, organize and manage all tradeshows nationally • Conduct and manage monthly lead generation• Train and educate all advertising sales managers on strategically marketing themselves and their titles• Travel nationally, organize executive blitzes and promotional events• Write and design all promotional/marketing materials, such as product brochures, email campaigns, customer letters, and fill ads• Design all media kits

Seattle, Washington, United States

• Director of sales, advertising, and operations of a high-end real estate publication• Took over publication billing $13,000 in January, built revenue to $40,000 by June, became 2nd most profitable book in the nation• Sold print and internet advertising to meet a monthly page/internet baseline quota• Built relationships with high-end clientele as their advertising/marketing consultant• Researched target market to create qualified leads• Represented Distinctive Homes Magazine at all tradeshows and promotional events• Worked with outside vendors to manage print, distribution, and direct mail• Managed all accounts, data entry, billing, client research• Oversaw design team, to edit look and layout of publication, deadline publication every four weeks

-Administrative assistant to 6 advertising sales managers, and the western division general manager- Managed and performed all marketing expectations- Researched target markets and created qualified leads spreadsheets- Managed all accounts, data entry, billing, pagination & CRM- Served as a day to day client contact/customer service- Worked directly with the design team to deadline 6 publications every 4 weeks-Worked directly with all outside vendors for print & distribution-Managed all office duties, along with scheduling meetings, making travel arrangements, organizing tradeshows & events, sales presentations, etc.