Erin Heavey Email & Phone Number

London, England, United Kingdom

London, United Kingdom

• Manage campaigns across mobile, desktop, video, Facebook and CRM
• Optimise to campaign KPIs such as CPA, CTR, Viewability, VCR/VTR, Brand Safety and incremental ROAS.
• Act as specialist in mobile, offering expertise and training to the wider team.
• Manage the billing process each month, from revenue estimates to final billing numbers being submitted to finance for invoicing.
• Utilise JIRA for launch and issue tracking. Trained wider team in how to use custom dashes or… Show more
• Utilise JIRA for launch and issue tracking. Trained wider team in how to use custom dashes or filtering to optimise efficiency.

London, United Kingdom

• Began as the sole Campaign Manager at Mobfox, in charge of managing and delivering all campaigns on both a performance and branding basis.
• Responsible for hiring and managing 2 new members of the Campaign Team and training them in Campaign Management.
• Allocation of new accounts/campaigns across the Campaign Team.
• Management of day to day campaigns, clients and accounts. Monitoring delivery and performance.
• Extremely familiar with CPI/CPA target performance campaigns, as… Show more
• Extremely familiar with CPI/CPA target performance campaigns, as well as Rich Media, Video and CPM branding campaigns, globally.

London, United Kingdom

MobFox is a global Mobile Advertising Network with great inventories throughout Europe and North America, and a growing footprint in Asia Pac and Latin America for iOS, Android and Windows Phone 7. Monetizing 20B+ mobile ad impressions monthly. Mobfox has sophisticated tools to help both publishers and advertisers measure success, optimise their use of the.

London, United Kingdom

• Operate campaigns across a global blind performance-based network, uploading campaigns to our in-house ad server platform.
• Optimise campaigns based on performance i.e. conversions, spending per day.
• Approved ads uploaded by self serve clients and assigned them to relevant categories on the network.
• Run various campaign reports in order to track performance and optimise.
• Create user accounts and logins for new clients. Assist on any account issues or queries.
• Add and… Show more

• Co-ordinated the migration of 150+ Java games from the original platform to the new (Materna) games platform.
• I managed all of O2's games content providers (such as EA Games, Gameloft, Glu etc) acting as the intermediary between O2, Materna and the CPs scheduling test drafts of XML files for the new platform.
• Liaised with CPs to submit within stringent deadlines acting as an intermediary between the Testers and CPs. Provided feedback on results requesting resubmissions when… Show more
• Liaised with CPs to submit within stringent deadlines acting as an intermediary between the Testers and CPs. Provided feedback on results requesting resubmissions when needed.
• Dealt with spontaneous updates to client requirements.
• Assisted in web and WAP testing of the platform and games.