Jesseca Dawson Email & Phone Number

BrightEdge is the industry-leading SEO solution that gives marketers real-time research, recommendations and rankings. As the Director of Strategy, I am deeply involved in the operations of the company including M&A strategy and integration, Forecasting and overall company strategy.

Head of Sales Operations, managing multiple teams to support a Global Sales Organization. Responsible for Salesforce.com administration, Sales Operations Administrators and Data Analysts. Key accomplishments include a complete revamp of KPI’s, forecasting and sales enablement tools

Greater Minneapolis-St. Paul Area

At Total Expert, I supported the CEO and CFO and led a team of three Sales Operations Managers. Total Expert is a fast-growing FinTech company, which required me and my team to move fast and be innovative. I defined, developed, monitored and improved all areas of the sales process, as well as KPI's to improve sales reps performance. Alongside a team of sales leaders, I owned the sales forecast and key pipeline metrics, reports and presentations. In an always evolving environment, I lead all sales communications from around the company to ensure our reps were well informed and performing at their best. My team and I worked alongside the CFO and other key leaders to develop territories, quota, compensation structures, CRM changes and general change management for the field reps and those that supported them to ensure operational readiness. I also made a proposal - and ultimately rolled out - the company's first-ever President's Club trip, along with attainable qualifiers. Another key responsibility was owning and managing the tech stack for our field reps. This included contract negotiations, ensuring value-add and new technology investments when needed.

Eagan, Mn

At Thomson Reuters, I worked alongside a team of other Sales Operations Managers, Sales Enablement, Project Managers and Analysts and was the Chief of Staff for the VP of Sales, leading a team of three Operations Specialists. My primary role as the Sales Operations lead for my segment was to continuously refine reporting on Actual Revenue, Pipeline, Activities, Leads, Opportunity Age, win/loss ratios and T&E and used a thorough forecasting process based on pipeline and actual sales. I assisted in creating meaningful Field Incentives and all associated tracking and payout information. Additionally, I led SFDC usage and strategy, tracking and reports, opportunity staging, and workflow focusing on the unique needs of a software business and identified and executed on enhancements.I actively sought out opportunities to remove barriers and increase sales velocity, and cultivated and maintained relationships with key external partners. I analyzed metrics and key drivers for successful relationships and creatively coming up with ideas to replicate in other areas. I project Managed the annual Territory Planning, Quota Setting, Compensation Planning in short timelines. And I also project managed and planned Annual Sales Meetings from start to finish. Another key accomplisment that I am very proud of was, coordinating and orchestrating the Legal Networking Events with Small Law, FindLaw and Elite business lines. These events had clear, positive impacts to revenue for all channels.

Eagan

I was responsible for overseeing the processes, procedures and workflows across internal departments post sales. This includes ensuring proper handoffs are in place between departments, SLA’s are being met, gap analysis, process improvements and dashboard reporting. In working with various internal teams, I have become a SME on internal operations for our On Premise and Hosted Solutions. Based on analysis I performed, I was able to work with various groups on developing solutions that ultimately lead to better customer experience, usage and retention. I streamlined and helped standardize product version migrations on both the On Premise and Hosted platforms to include internal readiness, as well as coordinating customer communications. I also created strong partnerships with management and director level leadership across Development, Data Center Operations, Technical Support and Operations, Sales, Marketing, eDiscovery Case Managers, Finance and others.

Student

Thomson Reuters, Eagan

Main home office contact for approximately 70 law firm field representatives, regional managers and directors in the North East division. I worked across various internal departments including order fulfillment, commissions, marketing, pricing, contract value management and finance. I would help the field representatives with pre-sale consultative support which included: order writing instructions, product pricing, product knowledge, promotions, incentives, the compensation plan, and policies and procedures. I supported regional managers and the director with weekly conference calls regarding hot topics.

Thomson Reuters, Eagan

PROMOTED INTO THE 'LARGE LAW DIVISION', MANAGING THE ACCOUNTS of approximately 80 law firms with 120+ attorneys based in Washington DC and their affiliated branch offices across the country.-Exceeded monthly, quarterly and yearly sales quotas at 115% in 2006, 2007 and 2008 by utilizing established relationships, up selling and cross selling.-Promoted and sold Thomson West products and services through outbound communication to customers and prospective customers.-Cultivated revenue producing relationships with excellent communication skills and a high degree of professionalism.-Built rapport and relationships with internal channels such as management, marketing, field sales and customer service.

Bs, Bahavior Analysis/Psychology

Paralegal Certificate, Paralegal Studies

Bs, Psychology

Education record

Education record

Education record

Education record

Education record

Education record