Erini Lytrides Michael Email & Phone Number

Nicosia, Cyprus

Nicosia, Cyprus

responsible for managing social media strategies and execution for a diverse range of clients. I develop tailored social media plans that align with each brand’s goals, ensuring consistent and engaging content across platforms. This includes overseeing all aspects of content creation, from planning and coordinating photo shoots to managing the end-to-end execution of social media campaigns. I also collaborate closely with design and photography teams to ensure high-quality visuals that enhance brand storytelling. My role is a blend of strategic planning, creative direction, and project management, ensuring every campaign is delivered on time and meets the desired objectives within the planned budget.

Cyprus

Responsible for the implementation of Zoho CRM and Zoho People (SaaS) software using agile methodologies. My responsibilities included pre-sales presentations, proposal writing and account handling. The position included coordinating with subcontractors to ensure successful completion of the projects.

Nicosia, Cyprus

Key member of the team responsible for the rebranding of all eight foodsaver stores to foodhaus, ensuring alignment with the brand guidelines set by the UK-based design firm CADA. Daily responsibilities included aligning and working closely with advertising agencies for the creation of social media content, the development of in-store marketing material and for the campaign creations. The position also included working closely with the influencers selected based on strategic alignment in creating content that was aligned to the brands in questions. Managed the development and enhancement of the foodhause website and e-commerce platform. Additionally, handled partnerships with food delivery services Wolt and Foody.The role encompassed the management of the brand Big Green Egg, overseeing the design and execution of social media, the brand’s campaigns, and the organization of events.

Nicosia, Cyprus

Managed the rollout of traditional PR initiatives for a prominent client across 15 Arab nations, including Algeria, Bahrain, Egypt, Iraq, Jordan, KSA, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Tunisia, and the UAE. My responsibilities included:Coordinating press releases, interviews, and on-site activations.Maintaining daily communication with the client for optimal account management.Overseeing and project managing the client's regional events to ensure they remained within budget and met all specifications.

Remote Usa

Usa - Remote

Serving as one of the three lead managers for the Crossover Rapid Prototype team, the primary duty involved steering the development team towards timely and accurate project execution. The team's unique 24-hour iterative cycle enabled the consistent production of two prototype screens daily, paving the way for immediate client feedback. This unwavering commitment to quality led to an impressive NPS score of 100%. Responsibilities spanned project management, client relations, and mentorship to software engineers. Key accomplishments include directing the development and rebranding of software solutions such as GFI Archiver, CX Monitor, Alert Find, and Kayako [https://www.kayako.com/].To ensure efficient project management, platforms like Jira and Confluence were utilized.

Nicosia, Cyprus

Nicosia

Developed and executed the school's marketing strategy, ensuring alignment with its core ethos while adhering to budgetary constraints. The role covered a spectrum of marketing activities: conducting market research, social media, managing outdoor and print media promotions, preparing newsletters, and organizing events like "The Open Lecture" evenings and PTA meetings. Oversight was also provided for the modernization of the school’s brand identity, which encompassed a logo redesign and enhancing the website with a strong emphasis on SEO.A standout achievement was the launch of a Corporate Responsibility Program. This initiative led the school to offer after-school English tutorials for Syrian refugee children and to organize fundraisers, like crafting Christmas cards in partnership with the "Hope for Children" organization.Engagement with potential parents was pivotal, offering insights into the school's programs and ensuring a streamlined admission process for their children. Daily interactions were maintained with advertising and PR partners, and regular updates were provided to the Board of Directors regarding the marketing budget and progression of strategic initiatives.

Nicosia

The position included generating sales leads, preparing sales proposals, presenting, engaging in sales negotiations and closing deals. Additionally, the role included key account handling and attending requirement analysis meetings for the development of customized software solutions.While working for Cosine, I was responsible for the driving the EU Funded project - "Diktiothite" program in collaboration with The Cyprus Productivity Center. The project included training some 150 Cypriot companies with regards to the importance of having an online presence and training them on social media. More information regarding the program can be found here: www.kepa.gov.cy/diktiothite

Nicosia

Within the company's management team, I supervised a dedicated group of four professionals. I project managed the launch of the five "etherio" organic food stores in Cyprus. Additionally, developed and implemented a marketing plan and aligned daily with advertising agency and pr agency for educating the Cypriot market with regards to the importance of organic food. Oversaw the development and maintenance of the company’s website. Developed and implemented CSR (Corporate Social Responsibility) program which included the organizing the first Organic Festival in Cyprus, that attracted some 3,000 participants.

Nicosia

As a Senior Account Manager, I managed relationships with major international FMCG clients, including PepsiCo, BAT, Energizer, Kimberly Clark, Kellogg’s, and Reckitt Benckiser. My responsibilities included data analysis, RMS harmonization initiatives, and maintaining clear communication with colleagues across more than 20 countries to effectively manage various client projects. My role also involved analyzing data, preparing for regional customer meetings, and negotiating contract renewals. In addition, during my tenure at Nielsen, I was entrusted with the following additional projects: • Business Intelligence Software: Conducted training sessions for colleagues in Kenya, Ghana, and Nigeria, introducing them to Nielsen’s innovative data analysis tool (BI software). Additionally, provided training to clients from Austria, Pakistan, and Nigeria. • PepsiCo Regional Harmonization Project for the CSD category: Over a six-month secondment (Sep.2003 – Feb.2004) at the PepsiCo regional offices in Dubai, I focused on harmonizing the CSD database across the EMEA region. This initiative required close collaboration with the PepsiCo team in the region.

Nicosia

As a key member of the management team at Phileleftheros Magazines, I led a dedicated team of four, aligning their performance with company objectives. I directed marketing and sales initiatives for the five magazines and managed contract drafting and negotiations with advertising agencies and key accounts, with a focus on selling advertisement spaces and securing sponsorships. Beyond my primary duties, I handled the procurement of gifts and promotional items for the various magazine issues and successfully planned and executed the first Super Kid’s Festival in Cyprus, attracting approximately 2,000 participants.

Nicosia

As part of the management team at Mega Print Rolandos, I had the privilege of leading and mentoring two dedicated professionals. One of my primary responsibilities was the conceptualization and standardization of the company's pricing structures, ensuring a harmonized approach to all our proposals. Was responsible for handling all client orders and ensuring that their work was delivered on time in excellent print quality. To increase our operational efficiency, I supervised the development and implementation of the company's ERP software system. Additionally, I managed our supplier relationships, fostering collaborations with companies such as 3M.

Nicosia

In this position I handled a wide array of technical responsibilities to ensure seamless operations within the organization. My duties included sourcing and procuring both hardware and software solutions. I successfully set-up a network for 25 workstations using Windows NT network and administered this. Additionally, understanding the significance of a technically adept workforce, I took the initiative to train our staff, ensuring they were well-equipped to efficiently navigate all our systems. Moreover, I played a central role in project managing the development of our customized software.

London, Canada Area

In my role as Assistant External Consultant to the Quality Assurance Manager at Siemens Automotive Division in London, Ontario, Canada, successful interdepartmental collaboration was crucial to developing and rolling out Siemens’ Supplier Rating System. My significant accomplishment centered on fostering extensive collaborations and conducting numerous meetings with end-users and department heads across all departments to ensure the system’s viability and alignment with Siemens’ policies. A key component of this project involved benchmarking against established practices within the automotive industry, extracting insights from industry leaders like Ford and General Motors, ensuring our system was robust and adhered to Siemens' established policies. My contributions to the successful completion of this project were acknowledged by Siemens with an offer for full-time employment, which I respectfully declined to pursue an MBA program at CIIM in Cyprus.

London, Canada Area

During my summer tenure at Western University, I had the privilege to work on an innovative R&D project. The focal point of this initiative was to design and develop a communications system tailored for Dysarthic speakers. My role centered on software development, wherein I employed C++ as the primary programming language to bring this system to life. This project not only expanded my technical skill set but also underscored the importance of creating inclusive communication tools.

London, Canada Area

Located in the London, Canada Area, I assisted the Engineering Department for a duration of 5 months. My primary responsibilities included reviewing and updating the technical drawings associated with the city's sewer systems. This position provided me with invaluable experience in municipal engineering and urban infrastructure planning.

Engineer'S Degree, Electrical Engineering

Activities and Societies: Deans Honors List 1989

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Activities and Societies: Vice President of the Student Association