Freelance graphic and web design, copywriting, illustration, advertising, marketing and brand consulting for clients ranging from tech startups to the oldest family-owned daily newspaper.

- Responsible for the successful implementation of global marketing campaigns for the ThinkPad and Lenovo brand- Relationship management and with key alliance partners across the tech industry- Development of communication strategy and assets to share across to local marketing teams- Management of teams of creatives and administrators from multiple agencies and internal teams to collaborate on final materials

- Strategic communications with a global team of up to 22k employees- Developed, managed and analyzed communications channels, including social media, email platforms, intranet sites and virtual meetings.- Produced and edited executive communications for 4-6 executives and C-levels, including written comms, scripts for media engagement, live meetings and townhalls.- Leveraged press releases to author internally facing articles, social posts, videos and more.- Managed external and internal agencies to produce high quality digital communications on a variety of platforms.

- Developed and implemented strategy for digital channels, growing web by over 400%- Identified new solutions for connecting with members through complex digital solutions- Management and analysis of digital publishing, including social, web and internal digital tools- Branding and corporate publications, with an emphasis on digital and visual storytelling

Conversion of print publications to digital (Carolina Country Magazine). Management of digital publishing channels, including web, email marketing, social media. Art production and direction. Branding and Corporate Communications.

Advertising campaign development and implementation for the oldest newspaper in North Carolina. Coordination, planning, and associated marketing collateral for revenue-producing and community-oriented events. Special publication layout.

Print and web advertising and special publication layout for outside clients of The Observer. Skills tapped include flash, indesign, photoshop, illustrator, preflight, web-based advertising platforms, html/css and more.

Developed unified branding to carry the office’s communication into print, social media, web, and international presentations. Produced promotional materials for multiple campaigns using industry-standard software, web coding and multiple social media platforms in a fast-paced and high-demand work environment. Prepared television and radio programs for web using video and audio editing software. Streamlined procedures in episode archiving and sharing on popular video hosting sites.

Led the team that produced communication and marketing for US Army organization serving soldiers, retirees and their families. Trained and supervised a team of 4 creative employees. Editor and director for monthly magazine.

Performed a wide range of illustration, copywriting and layout assignments in the preparation of advertising. Handled communication with vendors and printing contractors. Managed various in-house print equipment: paper folders, large-format printers, high-yield laser printers, etc. Ordered supplies and maintained equipment necessary to support the program.