Develop and implement overall corporate brand awareness and product positioning strategiesCollaborate with external marketing agencies to develop creative marketing solutions to support new product launches and brand-driven marketing campaignsNegotiate agreements and coordinate with cross-functional teams to ensure execution of deliverablesIdentify targeted marketing opportunities to support new customer acquisition effortsMonitor marketing campaigns across all channels to ensure desired execution resultsPlan, track and proactively manage a multi-million-dollar marketing budget

Manage strategic planning, brand positioning & architecture, brand voice and personality across the Cabela’s brandDefine, promote, and protect brand identities and personalitiesManage relationships with external agenciesManage television, radio, print, social & digital advertising content development and execution Responsible for consistency within content usage & development through print, radio, TV broadcast, and online executionsContribute to the building of a consumer and brand-centric organizationPlan, track and manage a multi-million advertising and promotions budget Develop cohesive internal communication to inform cross-functional teams of marketing objectives and plans

Develop, strengthen and grow Cabela’s relationships with various conservation, youth, and advocacy Non-Government Organizations.Represent the company with all strategically important organizations within the NGO landscape.Coordinate the day-to-day demands of the NGO relationships that are placed upon Cabela’s. This includes negotiating agreements, analyzing relationships, positioning our platinum products in front of the organizations and their members, and speaking on behalf of Cabela’s at various functions.Assist in the development of long term strategic programs that integrate NGO’s into Cabela’s brand strategy and grow Cabela’s brand awareness within NGO memberships.Manage Cabela’s assets and resources to insure Cabela’s is viewed in the best possible light at off-site NGO events, Expos, and meetings. Support grass roots conservation programs by analyzing requests received by Cabela’s and overseeing the distribution of Cabela’s products for donation.Review corporate foundation grant requests, manages board review and communications regarding foundation activities and grant application status.

Proactive in leading company’s strategic marketing and brand development initiativesDrive customer sales through development and execution of in-store and off-site eventsCoordinate Cabela’s presence at off-site expos, sports shows, shooting, and fishing eventsBuild relationships with local media, outdoor organizations, and vendor representativesEvaluate corporate sponsorship and donation opportunities within local community

Develop new clients and update existing client contact databaseNegotiate contracts for trade magazine advertisementsIdentify new marketing opportunities to promote company products and servicesCoordinate travel & show arrangements. Select products & accessories to be displayed.Represent company at trade show and association meetings in North & South America

Part-time Internship