As Director of Mission and Partnerships, I work closely with local grant partners ensuring the dollars effectively directed to colorectal cancer screening, awareness & education, patients support, and research. I work closely with our industry partners on collaborative projects and mutually-beneficial relationships.• Direct organizational messaging and awareness campaigns, including the creation and implementation of multiple award-winning national and regional programs. #MissionToUranus. GetScreenedMN. • Coordinate and collaborate with industry partners on projects to benefit patients and drive the mission of the organization. • Increased external industry funding and sponsorship by double digit percentages each year for the past three years.• Direct strategy for awareness messaging in diverse communities including research, creation, and implementation of educational campaigns and materials to reach a variety of targets: age groups, economic circumstances, and lifestyles, as well as ethnically and geographically diverse populations.• Brought together 16 colorectal cancer peer advocacy organizations to partner on a colorectal cancer awareness effort in March 2024.• Manage relationships with the Coalition’s Medical Advisory Council, a group of medical professionals across disciplines who offer their expertise to support patients.• Plan and implement patient support efforts including weekend long educational workshops and online webinars. • Act as an organization media spokesperson.RESEARCH• Colonoscopy Hesitancy Survey, January through March 2024Lead researcher and author for this national online survey of over 1,800 adults, recruiting participants and then gathering and manipulating survey data to find trends in why average-risk adults avoid colonoscopy for colorectal cancer screening. Currently preparing findings for publication.

I helped navigate the organization through extensive growth and diversification, built the marketing and communications department, and led a rebranding process. I orchestrated the communication strategy for 40 local and national events annually, including social media, marketing, and media relations efforts. I also managed the organization’s digital environment. In addition, I continue to direct all crisis communication, reputation & brand management, development efforts, and engage community influencers. I am the organization’s media spokesperson and am active in managing relationships with partners, sponsors, and peer organizations. • Create and implement educational, life-saving campaigns to reach a variety of targets: age groups, economic circumstances, and lifestyles, as well as ethnically and geographically diverse populations.• Direct digital and traditional messaging environments and presence; steadily increasing website traffic each year and overseeing national and locally focused social media accounts on all traditional platforms. • Led strategy and implementation for leveraging the #StolenColon communications crisis, reaching over 1 billion people worldwide and publishing an abstract with the results in the American Journal of Gastroenterology.• Maximize minimal ad budgets in digital and traditional media with strategic, highly negotiated placements. A single one-month campaign resulted in 28.2 million impressions at one-third of rate card prices.• Drove creation and implementation of national awareness campaign, Don’t Miss It because of colon cancer. Campaign was awarded Gold honors by the International MarCom Awards for Public Service Campaigns.

I was steadily awarded promotions and added client responsibilities throughout my tenure at Nemer Fieger. During my time I created and implemented public relations events, promotions, and media placements to increase brand awareness and sales for clients. My duties included media relations, sponsorship negotiations, client presentations, copy writing, event planning and production, added-value promotion negotiations and implementation, and more. Senior Account Executive (2009-2011) Account Executive (2003-2009)Account Representative (2001-2003)• Managed client promotional budgets up to $1 million annually.• Strategically doubled the impact of client investments through added value and promotional programs.• Negotiated and facilitated sponsorship investments with professional and collegiate sports teams, community events, and nonprofit partners.• Implemented earned media, paid advertising, and one-to-one marketing initiatives to drive sales.• Designed and managed media spokesperson tours and secured press placements generating hundreds of thousands of dollars in media-value equivalency.• Wrote, produced, and directed promotional videos and public service announcements

As part of the Consumer and Lifestyles Group at Weber Shandwick my responsibilities included researching and compiling national media lists, media pitching, event logistics, client reporting and general support for the Jim Beam Bourbon team.

As the press and promotions intern at Jujamcyn Productions in Minneapolis, I worked to promote the Broadway Theatre series for the Hennepin Theatre Trust. Shows included Ragtime, Wizard of Oz, Defending the Caveman, Gin Game, and more.