Erin Weber Email & Phone Number

As the Americas GTM Transformation Manager, I drive significant pipeline growth and seller engagement through spearheading innovative training programs and strategic initiatives, strengthening collaboration between Architecture, Engineering, and Portfolio sales teams, including:* Managing and executing large-scale hybrid events, focused on enhancing the technical and competitive capabilities of the sales force* Own strategic initiatives planning, including leading the transformation of… Show more As the Americas GTM Transformation Manager, I drive significant pipeline growth and seller engagement through spearheading innovative training programs and strategic initiatives, strengthening collaboration between Architecture, Engineering, and Portfolio sales teams, including:* Managing and executing large-scale hybrid events, focused on enhancing the technical and competitive capabilities of the sales force* Own strategic initiatives planning, including leading the transformation of the Specialist/Account Executive role, engagement model, and opportunity management* Drive cross-architecture collaboration to simplify the messaging for sellers and to drive solution selling rather than point-products. Show less

As the Americas Go-to-Market Program Management Lead, I successfully developed and implemented comprehensive operational playbooks, pilot frameworks and guides, improving organizational efficiency and effectiveness, including:* Designed, deployed, and managed a centralized Pilot and Incubation Office* Led all Americas-wide pilots to transform business operations, seller behaviors and reporting* Implemented a detailed "operational-readiness" framework of cross-collaboration, checks… Show more As the Americas Go-to-Market Program Management Lead, I successfully developed and implemented comprehensive operational playbooks, pilot frameworks and guides, improving organizational efficiency and effectiveness, including:* Designed, deployed, and managed a centralized Pilot and Incubation Office* Led all Americas-wide pilots to transform business operations, seller behaviors and reporting* Implemented a detailed "operational-readiness" framework of cross-collaboration, checks and balances, and action plans for strategic initiatives, to ensure measureable, and scaleable processes for the US, Canada, and Latin America* Facilitated change process and implementation of new sales techniques (Cisco End-to End Selling Method and MEDDPICC Scorecards) and processes.* Implemented an approach to facilitate coordination of matrixed teams Show less

Raleigh-Durham, North Carolina Area

As a Connected Americas Program Manager for Americas Sales, I helped cultivate an inclusive culture and drive meaningful employee and executive engagement through programs, events and initiatives. In this role, I managed:* Americas Advisory Council (a selective group of Thought Leaders representing the Americas Sales Organization helping drive change and shape organizational strategy)* ElevateHER (a nomination-based year-long women's mentorship program)* Americas xChange (a program… Show more As a Connected Americas Program Manager for Americas Sales, I helped cultivate an inclusive culture and drive meaningful employee and executive engagement through programs, events and initiatives. In this role, I managed:* Americas Advisory Council (a selective group of Thought Leaders representing the Americas Sales Organization helping drive change and shape organizational strategy)* ElevateHER (a nomination-based year-long women's mentorship program)* Americas xChange (a program cultivating learning and culture at 90+ Cisco office sites)* Americas-wide culture change by coaching sales leaders on the importance of diverse thought, inclusion, and sponsorship. Show less

Raleigh-Durham, North Carolina Area

As a Federal Marketing Manager, focusing on working with Civilian and Intelligence Agencies specifically, I was honored to play a part in helping make our country safer, more efficient, and to ultimately serve our U.S. citizens better. In this role, I:* Developed and implemented successful demand generation, sales acceleration, and targeted customer engagement programs to provide exactly what the customers (and potential customers) need, when they need it * Collaborated with senior… Show more As a Federal Marketing Manager, focusing on working with Civilian and Intelligence Agencies specifically, I was honored to play a part in helping make our country safer, more efficient, and to ultimately serve our U.S. citizens better. In this role, I:* Developed and implemented successful demand generation, sales acceleration, and targeted customer engagement programs to provide exactly what the customers (and potential customers) need, when they need it * Collaborated with senior sales leadership and cross-functional teams in order to integrate innovative field marketing programs and initiatives, focusing on the customer experience, while generating pipeline and revenue* Served as a trusted advisor to sales and marketing leadership to identify the most collaborative, efficient, and effective processes to achieve resultsIn addition to my Federal Marketing Manager role, I served as the National Marketing and Communications Lead for the internal Cisco Veterans Enablement and Troop Support Employee Resource Organization (VETS ERO). For more information on the great work this organization does, please view my "project" listed below. Show less

Raleigh-Durham, North Carolina Area

As a Marketing Programs Manager, I had the opportunity to work on a variety of field marketing programs for our Enterprise and Commercial customers. These programs focused on generating awareness, increasing pipeline, and nurturing the relationships with customers throughout the buying cycle.Regional Events Marketing Program Manager, 2014-2015* Developed Event Strategy Framework to streamline Commercial and Partner localized events/roadshows, align with Corporate and other Theaters,… Show more As a Marketing Programs Manager, I had the opportunity to work on a variety of field marketing programs for our Enterprise and Commercial customers. These programs focused on generating awareness, increasing pipeline, and nurturing the relationships with customers throughout the buying cycle.Regional Events Marketing Program Manager, 2014-2015* Developed Event Strategy Framework to streamline Commercial and Partner localized events/roadshows, align with Corporate and other Theaters, Executive Round tables, and Training/Labs to create a cohesive event strategy highlighting Cisco’s Thought Leadership; * Managed (45) large, US regional events annually (Cisco Connect, formally known as Cisco on the Road, Cisco Tech Days/Cisco Networkers/Cisco Live Local Edition), and significantly increased revenue.Americas Field Marketing Commercial Programs Manager, 2013* Managed and Executed Commercial Programs (Sales Toolkit, Offer-Based-Demand-Gen, Meeting Incentives) for Sales TeamsAmericas Field Marketing Customer Nurture Marketing Program Manager, 2012* Responsible for supporting the development and execution of a nurture-marketing program for Select East and Central Sales team’s clients; Generated awareness and demand for events Show less

Raleigh, North Carolina

Fannie Mae is the leading source of financing for mortgage lenders, including the 30-year fixed-rate mortgage for homeowners. The company's goal is to build a stronger, safer, more efficient housing finance system – one that continues to create housing opportunities for homebuyers and renters in all communities across the nation.As the Marketing Research Analytics Manager, my focus was to identify market trends in order to make strategic marketing decisions, including:*… Show more Fannie Mae is the leading source of financing for mortgage lenders, including the 30-year fixed-rate mortgage for homeowners. The company's goal is to build a stronger, safer, more efficient housing finance system – one that continues to create housing opportunities for homebuyers and renters in all communities across the nation.As the Marketing Research Analytics Manager, my focus was to identify market trends in order to make strategic marketing decisions, including:* Responsible for analyzing email, Web, event marketing, print advertising, media buys, direct mail, and social media* Researched marketing impact, trends and cost; Established key benchmarks and ROI for all marketing and communications* Strategically identified, effectively communicated best practices, areas for improvements, or other implications across channels* Provided market assessment; Focused on customer segmentation and data list management* Developed current analytics system to improve reporting capabilities; Produced relevant dashboards to provide regular reporting to upper management on customer/operational data; Deployed internal surveys to capture goals for business development* Provided forecasts, actionable insights, and recommendations for improvements for business systems and processes; Analyzed dashboard variances to ensure that all relevant data is gathered, organized, and recorded correctly Show less

Washington, Dc And Raleigh, North Carolina

As the Business Communications Production Manager, I served as the Project Manager and Subject Matter Expert for Multifamily division. As part of my daily accomplishments, I: * Worked with business unit to execute all internal and external notifications, Social Media, advertising/marketing, and database management; program analytics* Developed overall communications strategy (streamlining emails, scheduling notifications, updating Web content, micro-targeting) to reduce the noise to… Show more As the Business Communications Production Manager, I served as the Project Manager and Subject Matter Expert for Multifamily division. As part of my daily accomplishments, I: * Worked with business unit to execute all internal and external notifications, Social Media, advertising/marketing, and database management; program analytics* Developed overall communications strategy (streamlining emails, scheduling notifications, updating Web content, micro-targeting) to reduce the noise to customers, resulting in 65% increase in customer response* Planned, drafted, edited, and distributed external messages, articles, notifications, advertising, Web content; Sent emails while ensuring flawless execution; Designed HTML templates for divisional branding to increase brand recognition* Provided direction for teams to improve performance with weekly production tips, best practices and communication standards* Served as editor for the quarterly Single-Family newsletter, In the Loop; Readership increased by 30% with revised format* Organized business involvement in industry events: messaging, signage, invitations, advertisements and branding* Received 5 Awards from internal clients for Outstanding Work Show less

Mclean, Virginia

Sullivan Higdon & Sink (SHS) is a full-service, integrated marketing agency, including public relations and advertising. Using a Borderless Branding(TM) process which determines the exact time and place to connect with customers in a unique and engaging way, SHS is an award-winning agency.As a Brand Manager in the Washington, DC area, I was responsible for individual aerospace and defense client annual marketing budgets exceeding $1.2 Million. As part of my day-to-day responsibilities… Show more Sullivan Higdon & Sink (SHS) is a full-service, integrated marketing agency, including public relations and advertising. Using a Borderless Branding(TM) process which determines the exact time and place to connect with customers in a unique and engaging way, SHS is an award-winning agency.As a Brand Manager in the Washington, DC area, I was responsible for individual aerospace and defense client annual marketing budgets exceeding $1.2 Million. As part of my day-to-day responsibilities, I:* Submitted RFP's for annual media placement, coordinated all insertion orders for trade publications with annual budget of $500,000* Negotiated pricing with publications and vendors with an average cost savings of $50,000 * Responsible for monthly billing, work authorizations, invoices and monthly reports to clients* Led all client meetings/presentations; acted as liaison between clients, freelancers and vendors; maintained strong relationships* Conducted internal team briefings for all projects, business goals and objectives, strategy and action items* Responsible for creative development and production for print, Web, and radio ads, tradeshow graphics and Web site redesign* Wrote press releases, developed editorial media calendars and scheduled media coverage Show less

Arlington, Virginia

The Society for Technical Communication (STC) is the world's largest and oldest professional association dedicated to the advancement of the field of technical communication. As the Promotion and Production Manager, I was responsible for the association's marketing tactics, communications, and public relations, including:* Responsible for annual marketing budget of $100,000* Main point-of-contact at headquarters for pricing, design, ordering, and mailing mass communications… Show more The Society for Technical Communication (STC) is the world's largest and oldest professional association dedicated to the advancement of the field of technical communication. As the Promotion and Production Manager, I was responsible for the association's marketing tactics, communications, and public relations, including:* Responsible for annual marketing budget of $100,000* Main point-of-contact at headquarters for pricing, design, ordering, and mailing mass communications * Designed and sent out all company electronic communications (newsletters, emails, Webinars) with HTML coding* Wrote press releases, promotional emails and marketing content on Web site; Wrote and designed house advertisements for monthly magazine; Monitored usage of the logo to ensure brand identity* Developed and implemented marketing plans for annual conference, membership recruitment, retention, and products* Determine ROI on marketing campaigns, Web site traffic and email click-thrus Show less

Reston, Virginia

The American Institute of Aeronautics and Astronautics (AIAA) is the world's largest technical society dedicated to the global aerospace profession, with more than 30,000 individual members from 88 countries, and 95 corporate members. AIAA is the leader in aerospace publisher, and serves as the aerospace public policy voice.As the Marketing Specialist, I was responsible for 11 events annually, with a combined budget of $500,000. In order to execute flawless event marketing, I:*… Show more The American Institute of Aeronautics and Astronautics (AIAA) is the world's largest technical society dedicated to the global aerospace profession, with more than 30,000 individual members from 88 countries, and 95 corporate members. AIAA is the leader in aerospace publisher, and serves as the aerospace public policy voice.As the Marketing Specialist, I was responsible for 11 events annually, with a combined budget of $500,000. In order to execute flawless event marketing, I:* Developed and executed marketing plan for each event: direct mail, email blasts, ads, and press releases* Utilized market research from Analyst database; Researched market segments to target for additional outreach campaigns to non-traditional markets; Researched and purchased external lists, developed internal lists to promote to prospective clients* Coordinated request for Department of Defense approval for the appropriate events* Identified and negotiated media sponsorships for each event — a cost savings of $35,000 – $60,000 per event*Created and maintained all event Web sites using HTML coding Show less

Reston, Virginia

* Responsible for $120,000 quota each month ($1.44 million overall) * Received "Excellent Service" Award* Sold meeting space, created food and beverage menus, and executed events; Developed relationships with repeat clients

* Developed 50 advertisements, 24 press releases and 60 letters to clients and companies* Implemented City of Cincinnati Campaign, distributed 10,000 promotional items quarterly* Reduced promotional costs by 89.9%* Designed and published a 6-page internal newsletter* Organized company picnic and city-wide events

Bs, Marketing

Activities and Societies: National Professional Sales and Marketing Fraternity, Pi Sigma Epsilon (PSE)

Ba, English: Journalism

Activities and Societies: The Miami Student Newspaper Staff, Alpha Phi Sorority