Erin Christopher Email & Phone Number

Toronto, Ontario, Ca

Savannah, Georgia, Us

Recruited by small and mid-sized businesses to direct comprehensive demand generation, digital marketing and marketing technology strategy from concept and implementation to analytics and optimization. Serves as a fractional Head of Marketing helping organizations build out their marketing teams, operations and tech stacks.

Washington, District Of Columbia, Us

Redwood City, Ca, Us

Promoted to direct product-led revenue growth strategy to drive both new logo and expansion revenue.

Redwood City, Ca, Us

Directed demand marketing team and strategy including performance marketing (PPC), paid advertising, search engine optimization (SEO) account based marketing (ABM), paid and organic social and website development and conversion optimization.

Chicago, Illinois, Us

Facilitated the transformation of a premium legacy brand, marketing program and tech stack into an in-house digital marketing team with the infrastructure and strategy to control the customer journey across all digital experiences. Acted as the digital product development manager and liaison between IT, user experience and digital marketing teams to ensure alignment of strategy and integration of systems. Directed the implementation of marketing automation system, Pardot, to deliver personalized lead nurturing and customer re-engagement campaigns.

Franklin, Tennessee, Us

Built in-house B2B marketing and sales ops teams to support two boutique software, website and mobile application design and development brands; including a redesign of both websites, and an audit and upgrade of both marketing and sales tech stacks, including the implementation of Salesforce & Pardot, to service and facilitate growth.

Brookfield, Wi, Us

Directed an in-house digital marketing team to support 4 online Professional Education brands servicing the Real Estate and Appraisal industries nationwide, as well as a network of Channel partners, driving double-digit revenue growth via eCommerce sales. Built a Marketing Automation program in Marketo, and integrated with Salesforce to drive new retail website traffic, as well as nurture leads generated from paid marketing efforts;

Washington, D.C., N.W., Us

Provided local marketing support and media planning for 40 locations across the Eastern United States to hit aggressive lead generation goals. Provided field marketing training to 130+ campuses on communication strategies to generate quality leads and to increase the likelihood of lead conversion and customer retention. Provided global brand support through the development of a brand ambassador program to build brand equity and to drive new student acquisition.

Atlanta, Georgia, Us

Directed branding, marketing and public relations on behalf of a national retail real estate services firm, ensuring a consistent brand look and message across its Southeastern US footprint. Provided project marketing and strategy consulting for customers while developing leading-edge business development messaging resulting in multi-million dollar leasing acquisitions.

Atlanta, Georgia, Us

Promoted to handle client services and to manage the development of strategic marketing campaigns for a blend of Fortune 500, non-profit and luxury hospitality brands. Contributed to the development of new business through lead generation, market research and proposal writing.

Bankside, London, Gb

New York, Ny, Us

Due to Omnicom acquisition BBDO LMN became PHD USA.

New York, New York, Us

Us

Bs, Advertising

Education record