Erin Barr Email & Phone Number

New Albany, Ohio, United States

▪ Leader of school’s marketing and communications strategy and execution▪ Drive increased school inquiries to improve enrollment numbers▪ Craft and ensure adherence of Marburn Academy’s brand guidelines▪ Design marketing collateral for cross-functional departments▪ Purchase media placements within local publications; manage relationships with media contacts▪ Maintained social media channels including Facebook, Instagram, Twitter, and LinkedIn▪ Administer appropriate updates to the school’s website; work with vendor for website redesigns asdetermined necessary▪ Manage external vendors including designer, printing vendor, and promotional materials vendors▪ Write news releases; pitch and secure local media coverage; manage PR vendor when in contract▪ Produce annual gala program to drive donations for need-based school scholarships▪ Support school-sanctioned events with customized collateral and event logistics counsel▪ Shoot compelling photography that showcases the school’s one-of-a-kind attributes▪ Film and edit videos for multiple needs throughout the organization▪ Collaborate with video vendor to produce beautiful representations of Marburn Academy▪ Manage MarCom team including one full-time employee and multiple interns each year▪ Sit on the Strategic Planning Committee to help determine direction for the next three years▪ Coordinate and lead design vision for branding elements within the facility footprint▪ Form relationships with trustees, founder, and faculty/staff throughout the organization

Columbus, Ohio

▪ Managed client needs and expectations for insurance industry Client and premium sunglass brand▪ Supervised cross-functional teams from kick off to execution ▪ Monitored photo shoots, focus groups, etc. ▪ Created project timelines and scopes of work; ensure all projects meet deadlines and stay within budget parameters▪ Led internal and external meetings, reviews and brainstorms▪ Collaborated with the planning department to create strategic creative briefs▪ Daily contact with key Client representatives▪ Supervised junior team members

Columbus, Ohio

▪ Planned, managed and executed public relations plan for Fortune 100 consumer package goods client▪ Supported experiential marketing programs including brand ambassador training programs▪ Managed blogger relations, attend blogger conferences as brand representative to engage with influencers ▪ Coordinated and executed traditional events to boost brand awareness and sales▪ Assisted additional public relations agency needs as necessary

Scottsdale, Arizona

▪ Managed link building efforts for efficient SEO and to increase traffic▪ Conducted competitor research to gauge market placement▪ Pitched reciprocal link exchanges and content sharing service to similar sites▪ Communicated with partner sites to ensure fulfilled partnership expectations

Phoenix, Arizona

▪ Handled daily account duties for clients including Ashford University, University of the Rockies, Outlets at Anthem and Vistancia, a master planned community▪ Executed client public relations plans by implementing key branding initiatives▪ Composed press materials with consistent messaging; secured and facilitated media coverage▪ Negotiated with vendors for on-site services within client budget and managed execution▪ Managed minor to major details for client events including event promotion and production▪ Administered social media efforts on behalf of Outlets at Anthem, Blackstone Country Club, Vistancia and Superstition Mountain Country Club▪ Ensured agency fluidity through effective organization▪ Conducted market research to identify appropriate outreach areas▪ Executed daily administrative and account service tasks for clients within the education, real estate and retail industries▪ Researched client competitors to stay ahead of industry standards▪ Managed media clippings for most effective merchandising▪ Progressive promotions from Account Coordinator to Senior Account Coordinator to Account Executive

Columbus, Ohio

▪ Supported the public relations team for clients including Elmer's and Wayne Dalton door systems▪ Assisted in developing new business submissions▪ Prepared and executed mailer distribution▪ Maintained impact reports and editorial calendars▪ Progressive promotions from intern to part-time account coordinator

Bachelor Of Arts, Communication; Strategic Communication

Activities and Societies: Member of Public Relations Student Society of AmericaMinor in Professional Writing

General

General