Erin Barr Email & Phone Number

New Albany, Ohio, United States

• Leader of school’s marketing and communications strategy and execution
• Drive increased school inquiries to improve enrollment numbers
• Craft and ensure adherence of Marburn Academy’s brand guidelines
• Design marketing collateral for cross-functional departments
• Purchase media placements within local publications; manage relationships with media contacts
• Maintained social media channels including Facebook, Instagram, Twitter, and LinkedIn

Columbus, Ohio

• Managed client needs and expectations for insurance industry Client and premium sunglass brand
• Supervised cross-functional teams from kick off to execution
• Monitored photo shoots, focus groups, etc.
• Created project timelines and scopes of work; ensure all projects meet deadlines and stay within budget parameters
• Led internal and external meetings, reviews and brainstorms
• Collaborated with the planning department to create strategic creative briefs

Columbus, Ohio

• Planned, managed and executed public relations plan for Fortune 100 consumer package goods client
• Supported experiential marketing programs including brand ambassador training programs
• Managed blogger relations, attend blogger conferences as brand representative to engage with influencers
• Coordinated and executed traditional events to boost brand awareness and sales
• Assisted additional public relations agency needs as necessary

Scottsdale, Arizona

• Managed link building efforts for efficient SEO and to increase traffic
• Conducted competitor research to gauge market placement
• Pitched reciprocal link exchanges and content sharing service to similar sites
• Communicated with partner sites to ensure fulfilled partnership expectations

Phoenix, Arizona

• Handled daily account duties for clients including Ashford University, University of the Rockies, Outlets at Anthem and Vistancia, a master planned community
• Executed client public relations plans by implementing key branding initiatives
• Composed press materials with consistent messaging; secured and facilitated media coverage
• Negotiated with vendors for on-site services within client budget and managed execution
• Managed minor to major details for client events including event promotion and production
• Administered social media efforts on behalf of Outlets at Anthem, Blackstone Country Club, Vistancia and Superstition Mountain Country Club

Columbus, Ohio

• Supported the public relations team for clients including Elmer's and Wayne Dalton door systems
• Assisted in developing new business submissions
• Prepared and executed mailer distribution
• Maintained impact reports and editorial calendars
• Progressive promotions from intern to part-time account coordinator

Bachelor Of Arts, Communication; Strategic Communication

Activities and Societies: Member of Public Relations Student Society of AmericaMinor in Professional Writing

General

General