Conduct diverse marketing projects, client relationship management and employee retention initiatives for MSC. Effectively manage all aspects of branding for three branches of MSC, including website, social media channels, traditional marketing initiatives and client relationship strategies. Facilitate media buys and orchestrate editorial coverage throughout United States. Engage with sports facilities, municipalities, construction companies regarding MSC's unique offerings and projects.

Creative Business Solutions | Marketing Consulting | Project Management | Agency Liaison | Digital Strategy | Design | Writing | Publication Editing/Layout | Public Relations

Create and coordinate communications for Charter NEX Films through a wide range of external and internal communication projects, including digital and traditional marketing initiatives, public relations, and corporate promotion. Assist in the planning and execution of overall communications strategy and sales communication.

Oversaw a collaborative team of strategists, client relationship managers and e-marketing experts to develop a clear picture of goals clients hoped to accomplish. The team recommended which internet tools were best suited to achieve the goals set forth. From the first steps of the specialized strategy process to the creative development and implementation, followed by the analysis of the metrics for effectiveness and improvements, the PureDriven team made sure that clients’ messages were being… Show more Oversaw a collaborative team of strategists, client relationship managers and e-marketing experts to develop a clear picture of goals clients hoped to accomplish. The team recommended which internet tools were best suited to achieve the goals set forth. From the first steps of the specialized strategy process to the creative development and implementation, followed by the analysis of the metrics for effectiveness and improvements, the PureDriven team made sure that clients’ messages were being heard. Show less

Oversaw general day-to-day operations of Superior Telegram and Northland Smart Shopper. Met objectives for print and online revenue, lineage and expenses in a way that made a positive contribution to the company objectives. Maintained programs for training, development and performance for both print and online that contributed to employee and company growth through development and motivation. Maintained a positive environment and facilitated community relations to advance the company’s mission… Show more Oversaw general day-to-day operations of Superior Telegram and Northland Smart Shopper. Met objectives for print and online revenue, lineage and expenses in a way that made a positive contribution to the company objectives. Maintained programs for training, development and performance for both print and online that contributed to employee and company growth through development and motivation. Maintained a positive environment and facilitated community relations to advance the company’s mission of integrity, respect and responsibility. Show less

Oversaw publication of bimonthly magazine from inception to publish date, including oversight and generation of all editorial content, collaboration with layout and design, and monitoring daily progress of sales to meet revenue goals.

Managed the special sections, vendor sections and business-to-business marketing. Managed staff, oversaw and coordinated publications from inception to publish date, planned and maintained sales budget, set revenue goals, monitored daily progress and provided sales guidance.

Advised and managed a wide range of clients in advertising and marketing, including product launch, branding, creative marketing strategies, press releases, and media buying for all mediums of advertising.

Supported the Marketing Department’s regional and national sales and marketing efforts. Helped coordinate, supervise and carry out specific duties of company marketing, including special projects and overall product/company promotion. Managed Creative Services, and provided company-wide creative and graphic design support for 14 newspapers, subsidiary publications and corresponding websites.