Manages the online presence and digital strategy of the five brands/sub-brands in the MCS family of businesses.Hubspot Implementation, Marketing Automation, Sales and Marketing Project Management, Process Development, Search Engine Optimization, Website Management (8 sites), Email Marketing, Social Media, Reporting and Analysis

Working with clients in education, IT, consumer services to expand their online presence and build trusted brands.Marketing Strategy, Web Design, SEO, Social Media, Paid Search

Industry: B2B - Digital Risk Protection /Cybersecurity / TechnologyMarketing Project Management - New product launchSearch Engine Optimization - Site strategy, keyword research, landing page, blogContent StrategyOutside Agency Strategy & ManagementWebsite Management - User Experience & DesignHubspot - Marketing Automation & CRM: Email, Landing Pages, WorkflowsCompetitive Analysis & BenchmarkingReporting & Analysis - Dashboard, Executive Review

Industry: B2B - Logistics, Supply ChainExpertise: Digital Marketing; Hubspot Expert; Market Analysis; Marketing Automation; Content Development; People Leader; Strategic Planning & Execution; Campaign Planning; Project Management; Process DevelopmentCustomer Experience | Explored how customer’s interact with our brand and what messaging and channels would activate them to move further through the buying journey, retain business, and build loyalty.Sales Enablement | Worked closely with sales to build marketing strategies that speak directly to their customers, build rapport and strengthen relationships. Focused on buying roles, decision-making processes, content preferences and opportunities to stand out. Provided tools and resources needed to convert leads. Listened to the needs of sales, acknowledging their position as the experts on their customer’s needs and challenges.Content Development | Translated technical information into relatable, customer-centric, search-engine optimized content to drive website engagement. Ensured all messaging told a consistent story and spoke to customer’s where they are.Market Research | Worked with team to compile, analyze and communicate information about the industry, our customers and competitors, seeking opportunities to build presence in the marketplace. Online Presence Management, Digital Marketing & SEO | Strategy and execution, from creative and messaging development to design, and execution of BNSF Logistics' website, landing pages, emails, social media properties. Focused on creating digital media strategies to drive inbound leads and increase website traffic. KPI measurement and performance reporting of all digital marketing campaigns.Hubspot Marketing Hub and Database Owner | Built campaigns to support leadflow through marketing automation. Managed customer segmentation and reporting.

Industry: B2B - Advanced Networking & IT InfrastructureMarketing strategy and implementation | Managed Resilient Intelligent Network's marketing strategy, marketing communications, and public relations activities. Oversaw development and implementation of marketing support materials. Coordinated at the strategic and tactical levels with sales, engineering and executive staff.Web Design & Site Management - Hubspot Platform | Created marketing programs for web, email, and search-engine marketing (SEM/SEO) with strategic goals to raise rates of customer acquisition, retention, and cross/up-selling opportunities. Oversees online market analysis.Social Media Strategy | Developed a comprehensive social media strategy that defined how social media marketing techniques would be applied to increase visibility and traffic across all products and service offerings.Web Content Management | Site content design and placement to ensure that customers, vendors, and partners could easily discover how Resilient solves customer's challenges.Email Marketing | Designed email marketing campaigns that promoted thought leadership peices, service offerings, and events to increase customer awareness, acquisition, retention, and conversion rates. Event Management & Marketing | Developed and executed marketing plans for trade shows, meetings, customer education and social events. Coordinated advertising, marketing communications, and public relations efforts. Goal setting and success measurement to determine customer value. Oversaw event budgets, timelines, and logistica, along with venue and vendor selection.

Industry: B2B - Internet MarketingResponsible for detailed planning and roll-out of mission critical strategic policies and projects for National Sales. Sales Support, Training, Communications | Provided support to sales team with the goal of enhancing the sales experience, including training and communication with other departments.Project Management | Worked with the VP of National Brands and Sales Directors on special projects and ad hoc analysis.KPI Reporting & Analytics | Proactively diagnosed the analytical requirements of the sales organization; designed and delivered reporting to meet individual brand requirements. Generated weekly/daily/monthly forecast and metric reports and provided analysis for Sales Employee Engagement & Corporate Communications | Assisted in the planning and execution of monthly national sales calls, including developing presentations on a range of topics. Lead planner of annual division conference (presentations, analyzing results and key stakeholder support).Special Projects | Developed a new proposal format to present a consistent message to clients across verticals and teams.

Industry: B2B - Performance Systems EngineeringSearch Engine Optimization | Instituted SEO strategy by expanding paid search efforts and analyzing the website to implement organic search strategies (using Google analytics and meta data coding) that resulted in increased site traffic and therefore web presence.Paid Search Marketing | Utilized Google Adwords to track paid search campaigns and cross reference with Google Analytics to monitor whole-site success metrics.Reporting & Analysis | Established a system of reporting marketing efforts as it relates to proposals and regularly reports data and analysis to senior management with an eye to win/loss ratio, projections, trends & pricing.Website Management | Managed the intricacies of AD’s web presence using Adobe CS5 Dreamweaver - Troubleshooting web issues and updates with new projects, photos and articles.Social Media Marketing | Social media management and tracking. Ensured that the AD brand is presented cohesively throughout all platforms (Twitter, Facebook, LinkedIn).Event Planning | Planned and executed events for conferences, visiting clients, and employees.Sales & Client Relationship Management | Adept at speaking to potential clients and vendors to establish a successful relationship and determine how AD’s services can meet their goals.Marketing Collateral Design | Created marketing collateral to support sales using Adobe CS5 InDesign, Photoshop and Fireworks.RFP Analysis & Proposal Writing | Provided support for complex RFP’s and contracts. Ability to narrow focus and pull out the pertinent information and subsequently respond to RFQ’s to partner firms.Marketing Research & Special Projects | Supported senior management and consultants with special projects research, including industry trends, competitive analysis, current market status, presentation strategy, historical pricing and client information.Acquired Leadership in Energy and Environmental Design (LEEP AP) accreditation.

Responsible for Search Engine Marketing/Optimization for the Horchow brand – Google, Yahoo, MSN.Managed MSN Shopping Portal and Emiles programsReported results and provide feedback on opportunities to improve click-through rate and conversion on relevant search terms.Administrated the NM Best Customer Loyalty program for the Horchow brand through online and catalog promotions.Managed marketing initiatives for 6 NM and Horchow Showrooms. Required working with production and creative groups to produce promotional materials that meet budget and deadline requirements.Developed reports detailing Showroom efforts and tracking actual costs vs. budget.Managed the circulation of over 40 Horchow catalog mailings, successfully targeting prospective customers.Oversaw the execution of mailings by third party vendors (service bureaus, online marketing agencies, printers, etc.)

Assisted in the development of Horchow.com email campaigns, including writing briefs and text versions, creating URLs, testing emails prior to deployment and tracking results.Used database tools to select customers for catalog mailings and cooperative mailing efforts and worked with list rental agency to select prospect names. Subsequently, monitored the performance of specific catalog mailings.Analyzed the profitability of customer mailings and catalog circulation and reported quarterly catalog statistics.Conducted tests in mailings and performed ad hoc analysis for catalog circulation team.Developed and managed Horchow MSN Shopping Guides.

Negotiated and placed broadcast media schedules (newspaper, radio and television).Developed and executed programs to support various marketing initiatives with a budget of over $260,000.Scheduled and coordinated all mall events, including decorating and implementing incentive programs to encourage mall merchant participation.Managed a staff of five full and part-time employees and sixteen seasonal personnel, who’s responsibilities included mall customer service, holiday assistance and other executive support functions.

Purchased advertising space in local media outlets for 4 locations in Texas and Louisiana.Created marketing and public relations campaigns using television, radio, newspaper, direct-mail, billboards and flyers.Filed cooperative advertising statements with participating vendors.Reviewed monthly advertising expenses and prepared corresponding expense reports.Conducted customer surveys and analyzed their responsiveness to advertising efforts.Updated and maintained company website using HTML.