Erin Mcclary Email & Phone Number

Specializing in adult fiction and nonfiction

Naperville, Il

Acquiring adult fiction and nonfiction

Rockford, Michigan

Owned Chaco’s digital marketing function by connecting brand and product stories across brand marketing, eCommerce/DTC, and retail partners to build a community and drive revenue. Responsible for building the Chaco brand digitally by managing channels including social media, digital media, content strategy, and the blog. Directed the brand’s media strategy and media agency relationship to optimize paid media programs while partnering closely with eCommerce teams during briefing to optimize overall plan development.

San Francisco, California

Developed and executed global digital marketing strategies, focusing on paid social, programmatic, affiliate and referral marketing with ownership of key metrics, including revenue and CPA, for US, Canada, Hong Kong and European markets. Managed the product website and development roadmap for avawomen.com, including CRO through a robust testing plan using Visual Website Optimizer.

San Francisco Bay Area

San Francisco Bay Area

Charged with engaging consumers across all digital channels to drive customer acquisition and retention efforts, including SEO, SEM, retargeting, email marketing, content marketing, social media, influencer marketing, community marketing, loyalty and referral programs, and more. Developed and executed online promotional calendar to drive customer lifetime value. Owned analysis and reporting for online marketing programs to share across the company.Awards: 2016 Growth Award2015 Marquee Retail Partner of the Year

San Francisco Bay Area

Promoted to Senior Marketing Account Manager to lead the account team in customer acquisition and retention efforts across seven Wine Club brands.

San Francisco Bay Area

Responsible for driving Wine Club member acquisition and retention for The New York Times, FOOD & WINE and The Washington Post Wine Clubs, including managing relationships with national brand partners, developing and executing marketing strategies across all media, setting the promotional calendar, writing promotional copy for email campaigns, website and other marketing materials, analyzing effectiveness of marketing campaigns and initiating new marketing programs.

San Francisco Bay Area

Charged with developing the strategic email marketing calendar and promotions schedule for all channels and managing a cross-functional team to design and deploy all email campaigns including segmented promotional emails, transactional and triggered campaigns. I also analyzed, reported and forecasted key email metrics, made recommendations to increase email sign-ups, drove sales and increased profitability of the email program.

Port Washington, Wi

Promoted to Marketing Manager to take a leadership role in driving strategic marketing planning and execution along with development of the annual marketing and promotions calendar.

Port Washington, Wi

Charged with managing semiannual catalog projects, direct mail campaigns, email communications, social media initiatives, wholesale and retail channel marketing and ecommerce branding. Held the position of Acting Director of Marketing from March 2008-November 2008.

Port Washington, Wi

Fulfilled all marketing and branding responsibilities from September-December 2007 and March-November 2008 during a vacancy in this position.

Kohler, Wi

Interned in Retail Channel Marketing completing various tasks including in-store merchandising opportunity analysis, Return on Investment and Point of Sale data tracking and analysis, construction of plan-o-grams for store space, development of promotional calendars and Point of Purchase materials, and assistance of pricing updates by utilizing my creativity, organizational skills, and attention to detail.

Bachelor Of Science, Marketing

Activities and Societies: Alpha Kappa Psi

Mba

Wine & Spirits Education Trust Intermediate Certification

Earned the WSET Level 2 Intermediate Certificate in Wine & Spirits.

Education record

Studied abroad for one semester at the University of Auckland in New Zealand.

Education record