Erin Hanley Nadeau Email & Phone Number

San Diego, Ca, Us

Carlsbad, California, United States

Boston, Massachusetts, United States

• Brief and oversee development of performance sportswear and accessories for 2 brands (Spartan Race & Tough Mudder)• Oversee design & production of lifestyle venue merchandise for 80+ events annually• Analyze productivity and margins on a quarterly basis to increase profitability• Managed refresh of Tough Mudder merchandise during company acquisition• Initiate and maintain partnerships with designers, factories, printers, and brand sponsors• Assist international merchandise team to meet needs of global licensees• Work cross-functionally with e-commerce, brand marketing, purchasing, retail, and event teams

Greater Boston Area

• Oversaw innovation product creation process across design, materials, and development • Reviewed design options and analyzed costing to ensure margin targets were satisfied or exceeded• Developed comprehensive sell-in tools with compelling storytelling for seamless communication across key markets• Leveraged market feedback, retail trends, and consumer insights to determine future product opportunities• Effectively managed and developed 1 direct report employee

Greater Boston Area

• Supported retail and onsite activations throughout Reebok CrossFit Games, Regionals, and Open• Planned community activations in 5 key cities to drive brand awareness and promote Nano 8 sales • Oversaw content capture at athlete competitions for newsroom and assets’ social media accounts• Managed invoices, processing, and effectively co-managed yearlong budget tracker

Canton, Ma

• Supported brand-wide initiatives for female consumer strategy• Utilized consumer insights findings to support actionable efforts within and across Training, Running, and Classics business units. • Project managed innovation, consumer insights, marketing, and legal workstreams for top-tier product story• Conducted competitive analysis and market trend reviews to drive brand marketing strategies• Drove production of RALLY, Reebok’s print and digital catalog, with duties including: briefing catalog agency and external photographers on desired content, ensuring timely handoff of images and support digital, social, and retail content usage, overseeing inclusion of athletes, partners, collaborations, and social purpose in compelling storytelling format

Canton, Ma

• Assisted with marketing planning and execution for Reebok's largest business unit - Training• Worked with product managers to effectively position key footwear and apparel products• Communicated cross-functionally to facilitate consistent messaging at brand activation• Brainstormed for and contributed to copy for projects to support both US and global projects

Elon, Nc

• Promoted and recommended various meal plans for students and faculty to purchase• Advertised dining hall events, giveaway prizes, and social media resources• Supported location managers with trend and forecasting efforts• Designed, implemented, and mediated student customer focus groups

Canton, Ma

• Created a department-wide graphic sales history tool and presentation for five years of data• Managed NCAA accounts for trailer wraps, in-store graphics, and marketed style POP projects• Provided assistance for quick turn analysis, forecasting demands, and department meetings

Lexington, Ma

• Assisted projects including: annual employee training, compensation analysis, affirmative action reports, resume searches, and offer letters.• Updated company phone list and summary of over 375 employees.• Created a comprehensive manual including instructions and recommendations for a variety of tasks.• Researched and recommended employee recruiting techniques.

Bsba, Marketing

Activities and Societies: Sigma Kappa sorority, The Elon University Poll, Elon Microfinance Initiative, Elon Outdoors Involved.

Education record

Semester Abroad

Activities and Societies: International Students Society Study Abroad Fall 2013