Erin Norton Email & Phone Number

San Jose, California, Us

- Leading the development of Logitech’s first Media & Digital Marketing Center of Excellence which provides global media & operational support, sets KPI standards, leads media innovation, manages investment incentives across multiple platforms, owns media agency management, and drives cross-functional collaboration- Developed the media strategy and owned execution for Logitech’s first global brand campaign “Defy Logic” which included a 30s Super Bowl spot, high profile Twitter & TikTok takeovers plus hardworking CTV and paid social- Managed media for Logitech’s Music & Gaming brands - Jaybird, Ultimate Ears, Astro and Logitech G – for 2.5 years with KPIs ranging from brand awareness to ROAS focused goals with specific e-tailers

San Francisco, California, Us

- Owned strategy and execution of all paid media channels including but not limited to: DRTV, Facebook, SEM, Pinterest, Podcast, Print, Radio, and Direct Mail to acquire new customers as cost efficiently as possible- Developed marketing analytics practice and owned daily, bi-weekly and monthly reporting for 1.5 years until a two-person analytics team was hired- Liaised with Social, Content and Email leads to coordinate messaging, analyze results and continually improve customer engagement and retention - Cross functionally collaborated with Inventory, Customer Service, Site and Product teams to ensure a superior customer purchase journey- Increased paid subscriber base by 32% YoY to generate $35MM in recurring revenue- Owned creative agency selection, new TV spot development and TV target testing which improved TV CPA by 27% while increasing TV spend by 165%- Tested into podcast and broadcast radio channels which drove 18% of all Holiday purchases and increased LTV by 17% from the previous Holiday period- Optimized Facebook targets and creative to decrease CPA despite CPMs rising 16% YoY

Paris, Fr

- Oversaw $29MM annual spend on direct response media with a strict focus on KPI cost efficiency, real time optimization and A/B testing - Interfaced with other department leads and outside agencies to share ideas, communicate service offerings, and to identify and deliver new solutions for clients- Lead account relationships and solved client problems through a complete understanding of each client’s goals, markets, industry regulations & target audiences

New York, Ny, Us

- Planned, managed and executed marketing programs across display, search, broadcast, mobile, print & social - Launched Mobile Real Estate App's first national integrated marketing campaign resulting in a 48% year-over-year increase in monthly unique visitors in Q2 2014 and a 92% increase in traffic for mobile traffic YoY- Developed a data-driven, customer focused digital strategy for a Regional Utility which reset their SMB communication approach and increased awareness 36% in four months - Secured first to market opportunities with The Food Network to promote a CPG's Branded Documentary launch integrating digital, broadcast and second screen- Partnered with cross functional internal and external teams to develop unique media opportunities and ensure creative was built according to industry best practices & campaign goals - Developed campaign benchmarks and optimized performance to reach client goals Clients: Trulia, Air New Zealand, Kikkoman, Pacific Gas & Electric, Habitat for Humanity, Microsoft, Energy Upgrade California, New Business

New York, New York, Us

- Synthesized research and cultural trends to establish rich target audience profiles & set segmentation strategy- Founded the FCB West Innovation Series and taught the Emerging Media class at FCB’s training program

San Diego, Ca, Us

- Developed digital media strategy focused on SEM, Facebook and other Direct Response tactics - Implemented, managed and reported on performance to maximize ROI and acquisition goals- Achieved a monthly SEM ROI of 350% for an national e-commerce beauty company- Evaluated new media and beta testing opportunities to enhance the media mix and efficiently improve campaign results

San Diego, California, Us

- Created a digital media department that worked closely with creative and traditional media to develop holistic campaigns and digital identities for clients - Tackled the unknown, spent long hours educating myself and tinkered to find the best solution- Proactively researched industry trends, technologies, new products and best practices