I oversee the operation and growth of our organization by managing the workflow of various agency departments. Collaborating closely with the leadership team, I help establish and communicate our strategic direction and business goals. Providing expertise on operations projects and systems, I play a key role in developing and meeting company goals. Additionally, I identify and implement new processes, technologies, and systems to enhance efficiency.Ensuring that departmental decisions align with our business plan and vision is paramount. I am also responsible for establishing and implementing operations-related policies and standards to maintain consistent support and execution. Working closely with ownership, I assess finances and operational expenses to contribute to the financial health of the agency.Furthermore, I manage and oversee the account and project management departments, participate in business development activities, and oversee the contracts process. My support in conflict resolution and client relationship management is instrumental in driving the agency's growth and success.

As a key member of the leadership team at the agency, I provided strategic oversight for the entire client portfolio, driving annual revenue growth and goal setting while ensuring alignment with organizational objectives. My role encompassed diverse responsibilities, including contract development, business development initiatives such as crafting RFPs, proposals, and pitches, and the cultivation of qualified leads. I spearheaded the standardization of agency processes and led efforts to grow and mentor the account department, doubling its size and fostering strategic client partnerships. Additionally, I prioritized the health and profitability of client projects and retainers, collaborating with Project Management to implement a new project management tool agency-wide and deploying resource forecasting methodologies to optimize hiring and staffing decisions for enhanced project execution.

Responsible for managing, developing and growing agency account departmentManage agency tier 1 clients Team collaboration on the development of strategic digital acquisition and retention programs for clientsFocused on 360 digitally integrated program development to include SEO, content marketing, social, website development and optimizations, paid search, displayAssist with new business development pitches and RFP submissionsEstablishment and ongoing management of agency internship program

Responsible for leading key accounts and overall development of the account team.

Responsibilities included:Client relationsStrategic planning and brief developmentAnnual marketing and media planningManagement of media partnershipsMedia relations/buyingManagement of client and project profitabilityDevelopment and management of internship programClients: Fort Worth Zoo, Fort Worth Zoo Ball, TTI, Inc., Mouser Electronics, Chicken Express, The Coffee Bean and Tea Leaf, BNSF Railway, BNSF Logistics, Hudson Moore, ECHO, JL Matthews, Arlington Convention and Visitors Bureau, Texas State Aquarium

Develop/manage company's private brand portfolioManage priorities and workflow of on-site packaging production/creative teamOversee packaging process and approvalsPlan/execute marketing plans for brand launches/continuity

As the private brand agency of record, I was tasked with managing RadioShack's private label packaging rebranding effort with an aggressive timeline.This included:Evaluating existing processes and implementing new methods for gained efficienciesOversight of all print production materials related to the re-imaging projectCoordinating approval of in-production materials and final product to client and source office manufacturers overseas

Specialize in global marketing and public relations efforts. Cater to specific and unique needs of varying types of clients in the toy, collectible and entertainment industries.Services provided include:Marketing and PR plan developmentPress kit and release developmentMedia relationsProduct placement negotiations and procurement

FUNimation Entertainment is the #1 market shareholder in the anime industry, specializing in marketing, brand managment, and animation production. Responsibilities included:Development of creative briefs and marketing plans for multiple home video entertainment brandsOversee and assist with product development, packaging, advertising, and collateralResponsible for overseeing overall success of brand messaging and product profitabilityFoster brand partner and licensor relationships domestically and internationally; facilitate communications and cross promotions to ensure the success of a brand Directly responsible for growing company female consumer database through direct marketing strategiesAdvertising sales and business-to-business cross promotionsBrands managed include: Instant Star, Degrassi the Next Generation, Trinity Blood, Tony Hawk in Boom Boom Huck Jam and Rumbling Hearts

Local PR/audience recruitment for weekly live television tapings Spearheaded community awareness and outreach Responsible for local relationship building with nonprofit organizationsDatabase cultivation and relationship nurturingCopy development and distribution

Write and distribute press releases for Hong Kong based toy manufacturer/distributor Develop professional press kitsCoordinate print advertising campaigns and oversee development of creativeAdvise corporations on business dealings and publicity as it related to product releases.

Toy/Collectible manufacturer, specializing in entertainment licenses.Responsible for press release development, marketing promotions, advertising and media relations Managed all advertising, creative for print and digital ads and developed/executed marketing plansMaintained five company websites Coordinated special events and organizing celebrity guest appearances for national conventions and trade eventsSuccessfully assisted in signing a licensing agreement with Twentieth Century Fox to produce/market product based on the X-Files licenseNegotiated product placement with producers of Buffy the Vampire Slayer, a UPN Fox property, that aired on 5-7-02 nationally televised episodePress release development and media relationsNotable Results:Direct sales increased by 120% in three months after taking over internet maintenance and direct marketing efforts.Created a discussion forum on the web site for product/license deliberation resulting in site hits going up by 40% within the first quarter of forum being established.Coordinated special events such as organizing celebrity guest appearances for nation-wide conventions. Successfully assisted in signing a licensing agreement with Twentieth Century Fox to produce/market product based on the X-Files license.Negotiated with producers of Buffy the Vampire Slayer, a UPN Fox property, to have company product placed in an episode that aired on 5-7-02.Brands Managed: Buffy the Vampire Slayer, Angel, Futurama, The X-Files, Fathom, Witchblade (Top Cow Comics)