Erin Williams Email & Phone Number

Denver, Co, Us

Denver, Co, Us

Denver, Colorado, United States

Denver, Colorado, United States

Denver, Colorado, United States

• Managed 3 state geography ensuring independent and chain account business was developed, and sales objectives were achieved by Territory Manager team• Established Sales KPI targets for a 5-Territory Manager team and provided feedback, coaching, corrective counseling, and performance reviews• Acted as Regional Account Manager for local distributors and regional chains to foster volume growth• Sales-Ops SME for Region - developed Salesforce Maps layers, dashboards and PowerPoint templates utilized throughout all 5 divisions in region

Denver, Colorado, United States

• Consulted and advised retail partners on category management and business analytics to help improve the performance of their business• Worked cross-functionally with Sales Training Team to outline onboarding best practices• Developed a strategic business plan for exceeding territory objectives including: identifying, analyzing, prioritizing, and targeting existing and potential accounts for opportunity.• Exceeded targeted annual volume goal by 17% (highest percentage in region)

Dallas/Fort Worth Area

• Implemented complex, state-wide marketing program by independently hiring, training, and leading multi-city, 20-person field marketing team • Sustained Fortune 300 tobacco company account renewal by exceeding all FY19 program milestones through forecasting, tracking, budgeting and planning• Expanded brand awareness by analyzing CRM data to identify high-potential marketing opportunities with minimal direction

Dallas, Tx

• Attained all quarterly volume and distribution KPIs across a 4-state geography since FY16 • Developed detailed market strategies based on analysis of Saleforce reports/competitor data• Grew business shares in 151 new B2B convenience and wholesale accounts during FY18 • Established integrated business strategies by building relationships with local distributors and retailers

Tampa/St. Petersburg, Florida Area

• Engaged marketing leadership to identify future marketing opportunities using aggregated field-team customer insight reports• Devised unique marketing strategies for 5 nationwide marketing teams based on customer insight• Qualified marketing effectiveness by analyzing data-driven consumer engagement reports• Aligned regional market teams as needed with in-person guidance and mentoring

Dallas-Fort Worth Metroplex

• Aligned regional market teams as needed with in-person guidance and mentoring• Recruited, trained, and mentored 6-person regional marketing teams• Achieved marketing strategy KPI’s by planning and implementing regional strategy on a weekly basis• Motivated regional sales team members to achieve weekly marketing targets• Collaborated with Regulatory department to ensure team members’ FDA/SOP regulation compliance

Dallas/Fort Worth Area

• Implemented customer development strategies into nightlife venues and cultural events• Communicated weekly reporting to Operations Manager from kick-off to recap• Conducted weekly team building meetings reviewing quality and results then authored progress reports• Maintained team product knowledge and strict adherence to regulatory guidelines and compliance regulations