Erin Parish Email & Phone Number

Houston, Texas, Us

Mclean, Va, Us

Contribute to the development of proprietary software solutions, focusing on facility onboarding and credentialing activities.Identify pain points through stakeholder engagement. Review processes, define product problems, and build comprehensive roadmaps.Request and analyze data for problem prioritization, collaborate with the UX team to design effective solutions, and evaluate feasibility with engineering teams.Write requirements and ensure completion of epics, user stories, spikes, and bugs using Confluence and JIRA.Lead daily standups to track engineering progress.Develop product launch plans, release notes, and demo new features.Coordinate and facilitate sprint retrospectives.

Houston, Texas, Us

Responsible for overseeing planning, development, and implementation of company software solutions supporting approximately 500 B2B customers in revenue in the healthcare compliance industry.Created reports and surveys, commissioned studies, and used research data to decide product direction.Sought to understand customer pain points and solicited feedback on proposed enhancements to ensure that features implemented delivered considerable value to customers and promoted brand loyalty.Identified solution development risks and issues. Advocated for strategic redirection and additional resources when necessary.Resolved department planning issues that were negatively impacting customers. Used risk analysis and change management tactics to move the team towards planning the product roadmaps and go-to-market activities further out. Core team members, particularly engineering teams, indicated that the shift towards advanced planning significantly reduced team stress. Conducted workload gap analysis to advocate for resources where necessary. Evaluated a company legacy solution supporting approximately 90 customers. Researched the best course of action to move customers from that solution to a go-forward solution. Research included 1) Identifying and vetting 48 functional parity features for inclusion in the go-forward product and 2) Reviewing market research and customer demographics to understand market acceptance and prioritize feature inclusion. Trained other product managers to use and create Salesforce reports.

Houston, Texas, Us

Analyze customer health. Keep detailed notes on customer issues and work through those issues to improve customer experience and promote brand loyalty. Responsible for $1.5 million ARR retention91.67% Current Customer Retention Rate27% of closed/won business lead revenue referred by my team generated by me since my onboarding.Create department reports, lists and dashboards in Salesforce.Manipulate data on spreadsheets when necessary to gain valuable insight into department activities for leadership.Train new team members on Salesforce and customer calls.

Kingsville, Missouri, Us

Analyzed membership department data. Used insights to create a plan to grow membership for the company. Plan was carried out by successor. Modified weekly membership process to reduce time spent on the task. Reduced the average time spent from 8 hours to 1.5 hours per week.Modified the annual tax letter generation process to reduce time spent on the project from 2-3 weeks down to 8 hours or less.Created queries for the team.Was the go-to on-site employee for technology-related questions.

Kingsville, Missouri, Us

Created structure in a department lacking established policies and procedures. The newly implemented department structure positively impacted customer satisfaction and sales.Rental sales increased by 52% from 2018 to 2019. The sales increase was, likely, a result of the sales pipeline I established, department-wide use of a conversion-oriented sales script and training program that I wrote, and implementing more customer-centric department procedures.Analyzed the Powell Gardens Special Events Department lead tracking procedures and data gathering methods. Modified the lead tracking system to improve customer service and offer more detailed data reporting capabilities in the department.Conducted research to help the department reach its goals. Researched, pitched, and planned market expansion opportunities for the Powell Gardens rentals program, including holiday parties and company picnics.Coordinated event logistics for 90+ rentals per year.Was given direct oversight of the company’s memorials sales program due to my ability to “create structure out of chaos,” per our department director. Created a plan to renew the program’s health. Scheduled and trained assistants.Wrote a 200-page department training manual.Identified strengths and interests in special events assistants and aligned those strengths with goals to benefit the company.

Researched and wrote a national marketing strategy for the company. The plan included a detailed analysis of the market, comparable analysis, consumer market segmentation, a recommended marketing strategy, proposed marketing budget, and projected ROI for proposed marketing strategies. Researched and wrote the company’s human resources plan.

Teacher in the preschool and school-age classrooms.Responsible for leading classroom activities, enforcing rules, and creating a clean, safe, fun environment for children.

Opened and operated a therapeutic massage business. Oversaw expansion into a four-room facility with three massage therapists. According to Dun & Bradstreet, Caring Touch Massage generated 40% more revenue than similar-sized massage companies in the area.Set up and managed company CRM database, HIPAA regulated records storage, accounting software, website, AdWords account, directory listings, and social media accounts.Wrote and executed a marketing strategy for the company. Monitored strategies and promotions to determine which strategies and promotions were most effective.Created PPC advertising and adopted SEO best practices for the business website that increased the business ranking to #1 on relevant keywords in local paid and organic search results.

Master Of Science, Information Systems And Business Analytics

Bachelor’S Degree, Marketing And Psychology

Therapeutic Massage Diploma, Massage Therapy