Spearheaded global retail experience strategy, driving 30% growth in brand recognition and market share through innovative cross-channel merchandising initiatives. Revolutionized in-store and digital merchandising strategies, resulting in a 3.8% increase in store conversion across 94 retail locations within 30 days, while orchestrating retail expansion across 724 stores and elevating merchandising compliance from 31% to 83% through a comprehensive training platform.

Crafted innovative multi-channel design strategies for e-commerce, retail spaces, and experiential marketing, enhancing product discovery and engagement. Guided startups in optimizing retail merchandising strategies and designed immersive installations for major conventions and festivals, showcasing expertise in creative asset development and management.

Piloted standardization of visual merchandising strategies across multiple markets, leveraging customer journey mapping to optimize retail layouts and product placement. Implemented merchandising standards and toolkits across 1,000+ locations, ensuring compliance and elevating customer experiences, resulting in a 750% increase in product sales.

Led e-commerce analysis, content, design, merchandising and copywriting initiatives at Trina Turk, developing strategies that increased digital engagement and achieved 100% sell-through on key items. Collaborated across teams to ensure brand consistency, directed a mobile-first webpage redesign, and utilized weekly performance analysis to optimize merchandising strategies and sales effectiveness.

Utilized merchandising strategies to test sell-through, implemented SEO tactics to enhance Google Analytics, and navigated the challenges of a startup environment, all while ensuring the website showcased the most relevant products prominently and producing polished line sheets for wholesale accounts.

Utilized visual storytelling techniques to drive in-store sales, creating immersive experiences through strategic merchandising and tangible product displays.

As an assistant to a commercial and print fashion stylist, I played a pivotal role in model casting, product sourcing, and display design for photoshoots, while occasionally contributing to styling for prestigious awards shows and high-visibility events.

In the costume department under the costume designer's guidance, I facilitated cast costume fittings, alterations, and rentals, while ensuring historical accuracy by conducting comprehensive research on architectural, creative, and costume details from specific periods.