Erin Kranert Email & Phone Number

Strategy:As the voice of the property, relay challenges and opportunities to impact change. Act as a filter for new initiatives and rollout timing.Develop annual marketing plans that support critical business needs and drive budgeted revenue.Account Management:Main point of contact for the properties and act as a conduit between the field and the HQ Marketing team. Onboarding of new EC members to the marketing departmentEnsure that property teams are set up for success with access to necessary systems, information, and reporting.Coordinate and manage monthly marketing meetings with each of the properties. This includes setting agenda, compiling information such as reporting to review, recapping notes and following up on outstanding action items.Champion and audit the hotel teams use of marketing systems, partners, processes, practices, and reporting tools to identify areas of vulnerability/opportunities and use the insight to recommend strategies to leverage systems more expertly.Visits to property upon request/as needed.Execution and implementation:In collaboration with HQ Marketing team, oversee property-level campaigns that align to critical business needs within annual business plansManage marketing plans/calendars for each property.Coordinate content collection, production, and delivery of assets with appropriate partners in creative, digital, lifestyle and social.Work closely with HQ Marketing team on communication and plans to rollout tests, initiatives, and programsPartner with Digital Marketing Agencies and HQ Marketing team to measure success of campaigns.

Tampa, Florida, United States

Develops, directs and leads the overall development of marketing, public relations and social media initiatives for Hilton and Embassy Suites. Provides conceptual and strategic thinking and planning. Conducts and analyzes market research and data. Negotiates marketing programs and packages for purchases. Documents and evaluates market conditions and trends.

Denver, Colorado, United States

Santa Barbara, California

• Serves as the hotel leader to direct all marketing strategies and provide reporting & analysis of the KPIs• Cohesively works with and supports Sales, Revenue, Catering and F&B departments • Develops and manages hotel marketing budget and activation calendar• Maintains and enhances all online content, photography and video on Brand and third party transient and group sites to drive measurable performance• Proactively identifies opportunities to increase awareness in digital platforms and earned media placements that have a positive impact on SEO, and supports with reporting and analysis• Oversees all aspects Social Media channels including content development to align with property goals

Phoenix, Arizona

• Developed and executed comprehensive marketing plan incorporating performance-driven digital channels, social media and public relations to meet property goals• Guided cohesive digital strategy across all paid and organic channels • Analyzed and reported KPIs to provide results and recommendations to property and brand leaders• Engaged with department leaders including Revenue Management, Sales, Catering & Events and Outlets to evaluate strategies and develop programs to achieve revenue goals• Monitored brand and vanity websites to enhance guest experience and increase conversions• Increased awareness and engagement by optimizing social media channels• Designed and directed all collateral, promotional packaging and accompanying visual media • Evaluated and optimized OTA channel content to increase conversions

Scottsdale, Arizona

• Developed customized annual marketing strategies that address the hotel’s business goals by leveraging Marriott’s marketing engine; pulling through the marketing message from Marriott International, Loyalty and the brands to the property level• Monitored implementation of plans for each assigned property, including setting key marketing goals and identifying key marketing channels that will be utilized to reach those goals• Communicated with property points of contact and above property support teams to gather input related to business needs and opportunities throughout planning process and ongoing optimization process• Managed the hotel’s Field Marketing budget and provided budget guidance to property leadership on regularly scheduled strategy calls; determining the most effective allocation of marketing dollars• Partnered with sales, revenue and operations hotel leaders to validate that they are actively participating and contributing in relevant strategy discussions (i.e., sales strategy meetings)• Shared quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel), along with business insights; sets goals/targets through the delivery of monthly and quarterly FM reports, supporting hotel’s KPIs• Educated hotel and regional leadership about marketing strategy, best practices, and policies/procedures to validate adherence to and adoption of regional guidance

San Antonio, Texas Area

• Works with DOSM & General Manager to manage brand programming including annual marketing plan, sales leads, public relations, advertising, SEO/SEM and PPC Campaigns• Manages development and production of internal and external marketing materials including collateral, photography, e-blasts, web content and advertisements• Manages outside PR firm to implement marketing campaigns, media visits and promotions• Leads day-to-day activities of marketing team• Oversee Reputation Management to maintain quality control and integrity of guest reviews• Manage all social media campaigns and reviews on top-tier channels Facebook, Twitter, Pinterest, Google+

Austin, Tx

• Works with General Manager to manage brand programming including annual marketing plan, sales leads, public relations, advertising, SEO/SEM and PPC Campaigns• Manages development and production of internal and external marketing materials including collateral, photography, e-blasts, web content and advertisements• Communicates and coordinates with all resort departments to ensure collateral and strategies adhere to brand standards• Manages outside PR firm to implement marketing campaigns, media visits and promotions• Leads day-to-day activities of marketing team• Oversee Reputation Management to maintain quality control and integrity of guest reviews• Manage all social media campaigns and reviews on top-tier channels Facebook, Twitter, Pinterest, Google+• Manages marketing & sales budget

Austin, Tx

• Develop and execute event concepts including, but not limited to, trade shows, sales meetings and third party sponsorships• Lead event team to ensure the full event plan is in accordance with client objectives, program standards & policies and benchmarks• Develop and maintain project plan, critical path and budget• Build and maintain strong client relationships to ensure quality service and flawless execution

• Worked with Chief Sales Officer (CSO) and General Manager to manage brand programming including annual marketing plan, public relations, advertising, promotions and special events • Managed development and production of internal and external marketing materials including collateral, photography, e-blasts, web content and advertisements• Communicated and coordinated with all resort departments to ensure amenities adhere to brand standards• Managed outside PR firm and advertising agency to implement marketing campaigns and resort strategies

• Managed special events pertaining to the Performance Arts Center at the University of Texas • Determined client needs, negotiated venue space, coordinated logistics and managed event budget• Ensured proper staffing level at every event while coordinating and communicating with other departments• Created resourceful sales materials and sophisticated event proposals • Administered event contracts and accounting associated with event• Updated and maintained venue floor diagrams, special events calendar and rate sheets• Attend all event related meetings including brainstorming sessions, pre-production and wrap-up meetings • Build and maintain community and industry relationships in an effort to continually promote the event facility

• Proactively secured media coverage linked with company vision and values for 10 major Las Vegas resort/casinos • Executed promotional campaigns to publicize and create awareness for various resort amenities and products• Coordinated logistics and secured publicity for entertainment productions, concerts, nightclubs and restaurant openings• Routinely worked with in- and out-of-market print, radio and broadcast media outlets to publicize and promote events • Planned large- and-small scale events, including concerts, award shows and special media-related events• Managed daily activities including property tours, photo shoots and media promotions • Created and distributed internal communication for property-based employees numbering in the thousands• Routinely worked with vendors to ensure relations maintained the highest level of satisfaction • Administered databases for internal auditing• Managed several outside PR agencies to ensure proper corporate branding• Managed team of professionals to implement promoting and publicizing entertainment venues