- ONE is my personal brand that I was able to design, launch, and develop due to the passing of Name, Image, and Likeness (NIL) rules for collegiate athletes- Developed and coached ‘ONE’ summer clinics which included developing a full staff handbook with responsibilities, contact info, schedules, station breakdowns, drills and other information- Leveraged videos, raffles, giveaways, interviews/podcasts, commercials and in-store autograph signings for brand advertising and marketing activities to gain followers- Promoted ‘ONE’ brand as part of series of Name, Image & Likeness (NIL) partnership opportunities; managed and negotiated contract terms and execution; worked closely with UNC compliance department- Incorporated Erin Matson ONE, LLC; launched Shopify online store with branded gear and merchandise; partnered with local retailer to sell select merchandise in-store and online

WORLD CHAMPIONSHIP EXPERIENCE- 2022: Pan American Cup (Santiago, Chile) - Top Scorer of the Tournament Award- 2021-22, 2019: FIH Pro League (Worldwide)- 2019: FIH Hockey Olympic Qualifier (Bhubaneswar, India)- 2019: Pan American Games (Lima, Peru) - Bronze- 2018: Vitality Hockey Women’s World Cup (London, England)- 2017: World League Final (Auckland, New Zealand)- 2017: World League Semifinals (Johannesburg, South Africa) - Gold- 2017: Pan American Cup (Lancaster, Pa.) - Bronze- 2016: Women’s Hockey Junior World Cup (Santiago, Chile)- 2016: Junior Pan Am Games (Trinidad & Tobago) - Silver- 2014: Indoor Pan American Games (Montevideo, Uruguay - BronzeOTHER CAREER HIGHLIGHTS- 2022, 2019: Named to 2019 Pan American Elite Team- 2018: Series against The Netherlands (Palo Alto, Calif.), Series against Canada (Chula Vista, Calif.), Series against Chile (Lancaster, Pa.), Series against Argentina (Tucuman, Argentina), Series against Belgium (Lancaster, Pa.)- 2017: Named to the U.S. Women's National, The Hawke's Bay Cup (4th, Hawke's Bay, New Zealand), Recorded first cap on March 31 against Australia, Series against Ireland (Lancaster, Pa.)- 2016: Named to the U.S. U-21 Women's National Team- 2015: Named to the U.S. U-19 Women's National Team, Belgium Tour- 2014: Indoor Series against Canada- 2013: Series against Canada- 2013-14: Member of the U.S. Women's National Indoor Team (Germany, Canada and Argentina Tours)

- Assisted in the creation of written, video and image content for marketing channels; interpreted the qualitative and quantitative data surrounding engagement numbers (i.e., impressions, relationships, follows, etc.)- Participated in company branding brainstorming sessions and team meetings

- Mentored and instructed youth field hockey players weekly- Designed and coached productive practices to develop skill and build self-confidence in the next generations of players