Erin Smith Email & Phone Number

Wellesley, Massachusetts, United States

Wellesley, Massachusetts, United States

• Academically sponsored team project.
• Managed a team of undergrad students on a consulting project for partner organization with emphasis on collaboration, leadership, coaching, communication, problem solving and project management.
• Tasked with exploratory project researching blockchain technology for potential marketing uses.

Boston, Massachusetts, United States

Wellesley, Massachusetts, United States

Wellesley, Massachusetts, United States

• Academically sponsored team project.
• Consulting project to determine if client should explore sales options in North American higher educational institutes, including conducting market sizing and interviews with high level faculty.
• Consulting team determined there was no market value for client to enter this space at that time.

Greater Chicago Area

• Established cross functional team to create first-ever strategic marketing plan for 4 core business fields – diesel, filtration, rotating electric and gasoline systems.
• Developed North American integrated communication campaign for diesel power train system supporting all channels of distribution.
• Planned and executed largest diesel industry private event, supporting 12 master distributors and hundreds of customers. Budget $500K USD.
• Converted manual paper product registration to online, data driven system.
• Guided Diesel business unit through issues during a trying time in the industry.
• Mange client expectations, budgets and deadlines.

• Thrown into the deep end with little-to-no guidance and having to “earn my stripes”.
• Launched AEG batteries in the North American marketplace for Bosch.
• Supported head of department on marketing plan development concept,
• Managed business units within organization to assist with all communication needs as well as developed and implemented marketing plans on their behalf.
• Pivotal role that Initially oversaw multiple small projects across the entire department, supporting product marketing managers and sales.

Chicago, Illinois

• Pivotal role that Initially oversaw small projects across the entire department, supporting product marketing managers and sales. Role included overseeing business units and providing creative direction to graphic.
• Ensured support for all business units and product lines.

Chicago, Illinois

• I have always had a keen interest in experimental marketing but not enough professional experience within the experimental marketing realm. I am currently volunteering in my free time at UnitedFWD to gain more.
• Researched, recruited and organized speakers and sponsors for VentureFWD (For Women and Diversity) Summit, the country's most focused summit on supporting women and minority-run businesses by facilitating connections.
• Secured partnerships with national companies such as Yelp!

Chicago, Illinois

• Oversaw all marketing activities, both national and local, for 52 individual retail stores and a total of four territories across Southern and Midwest U.S.
• Developed 52 annual marketing plans and calendars for retail stores based on their market demographic needs, follow HRB branding guidelines, and monitor seasonal district budgets.
• Cross collaborated with District and Regional Directors, Tax Pros, and Office Managers to create innovative methods of new customer acquisition and existing customer retention, track and audit ROI for major campaigns.
• Led collaboration efforts with organized local events to support and drive sales and organized events designed to promote brand and increase sales for each office.
• Built partnerships with local community businesses and actively participate in chamber of commerce meetings to grow our partner network and community outreach.
• Applied grassroots marketing techniques following HRB national marketing guidelines.

Honolulu, Hawaii

• Interacted with clients on day-to-day operations as well as on large scale and long-term projects and media campaigns including rebranding and relaunching client brands in the state of Hawaii.
• Led communication between clients and creative services providing creative direction. Clients included high-end retail, hotels, banks and medical offices.
• Worked with media buyer to process all media billing and kept all media kits up-to-date.
• Created company Facebook page and managed regular updates.
• Mastered the craft of how to “Google” (please note sarcasm here).

Honolulu, Hawaii

• 16-month contract position.
• Drafted media advisories, press releases, updated client websites and newsletter articles and distributed statewide.
• Managed multiple large-scale events including coordinating media and communications.
• Served as key liaison with clients throughout event planning process.
• Worked one-on-one with clients drafting year-end reports and grant proposals.

New York, New York

• Researched and implemented the Donna Karan ICONS Executive program, targeting the most influential women in business in the United States and Great Britain. Personally identified these C-level executives and top-level.
• Organized, attended and executed international events including catering, music, fashion shows, in-store events, gifting and charity.
• Managed external vendors to create promotional items for high-end events, including all international and domestic events requests.

Honolulu, Hawaii

• Volunteered at the Girl Scout Council of Hawaii, securing cookie sales booths and processed post-cookie sales statewide. $1.3 million worth of cookies were sold Statewide.

Master Of Business Administration, Global Management & Strategy And Entrepreneurship

Bachelor Of Arts, Communications

High School Diploma