Erin Tsai Email & Phone Number

Warsaw, Poland, Pl

As the Manager of Analytics and Data Science at RTB, I lead a dedicated team in leveraging data to drive strategic decision-making and optimize campaign performance. I manage and assign tasks within our ticketing system, oversee the development of new dashboards for internal stakeholders, and provide comprehensive analysis to support the product team’s improvements. We also review campaign performance data to extract actionable insights, addressing clients' key performance indicators.Key Contributions:• Successfully built a robust team of four analysts, enhancing our analytical capacity and operational efficiency.• Directed and mentored the team to deliver and maintain real-time dashboards, ensuring data accuracy and efficient ticket resolution.• Spearheaded client consultations on incrementality testing, providing strategic advice and actionable insights to optimize campaign performance.• Enhanced our team’s analytical capabilities by implementing new methodologies and creating processes for data extraction at the DMA level, improving reporting accuracy and depth.• Led projects analyzing users' propensity to buy based on factors such as site visit frequency, offer page interactions, and time since last purchase, as well as assessing ad effectiveness by host, to refine targeting and improve campaign outcomes.

North Hollywood, California, Us

As the Business Intelligence Manager, I managed and maintained ongoing reports, analyses, dashboards, and key metrics to drive key business actions. I collaborated with stakeholders in various departments to identify strategic decisions that can be influenced by in-depth research, analytics, and actionable data-driven recommendations. We created reports and dashboards to provide easily accessible and ingestible data based on each team's needs.

Boston, Massachusetts, Us

As the Manager of Analytics and Data Science, I oversaw our ticketing system and assigned tickets throughout the team as necessary, while also providing guidance to a team of data analysts with various tasks including creating new additional dashboards for our internal stakeholders in addition to providing analysis on data for the product team to make improvements. Additionally, I assisted in the process of setting up A/B tests to determine Incrementality on campaigns by assigning test and control populations, verifying test set up in the initial stages, and completing analysis post-testing phase to present to the stakeholders. Key Contributions:• Managed, expanded and led a team of data analysts to provide and maintain live dashboards for account management, and ensure accuracy of data within the reporting system, while maintaining efficient completion of submitted tickets in Jira • Utilized k-means cluster analysis to determine user personas for marketing and user acquisition to improve user retention• Discovered and presented detailed actionable insights to determine best next steps for future campaigns with many top brands

Boston, Massachusetts, Us

• Conducted and presented detailed analysis to determine incremental sales and incremental ROI for A/B test experiments conducted to prove effectiveness of Walk-Ins and Scans at retailers • Developed a method to identify metro area and zip code level data to provide MMM data on impressions of our media marketing tactics • Created reports for internal teams and external clients based on requests from Sales Team and meetings with clients • Proactively analyzed data to answer key questions from stakeholders regarding campaign activity and results or out of self-initiated curiosity with an eye for what drives business performance, investigating and communicating areas for improvement in efficiency and productivity

San Francisco, California, Us

As a volunteer, my primary goal was to create real time dashboards and reports for the Communications Department to have a better understanding of what pages were effective in order for them to craft additional optimal pages for their website. The purpose was to make sure that whatever pages were being created would be more effective for future traffic coming in and to optimize to maximize donations received through the website. Key Contributions: • Created automated Google Data Studio Dashboards to optimize Google Analytics data on website traffic to address the Communications Department’s concerns on bounce rates, exit pages, and traffic funnels. • Optimized reports within Google Analytics for ease of access for the Communications Project Manager through use of filters to obtain insights on exit pages and bounce rates • Reviewed website source code to identify problems with site search tracking.• Created real-time reports in Power BI using MS Forms and Power Automate to generate information on building traffic

Anaheim, California, Us

As a part time IT Manager at the law firm, I implemented new immigration software within the firm in order to save time and resources, in addition to providing in-house IT services including resolving wireless internet problems, updating software on all computers and fixing software issues with operating system updates. With new hires, I updated the law firm website, and coded the new pages for the attorney profiles, in addition to implementing Google Analytics tags in the website to gain insights on website traffic. I analyzed Facebook Insight data and Google Analytics data in order to better understand our reach to potential clients both from within the United States and abroad. Key Contributions: • Improved work efficiency and organization by 67% by implementing new immigration software within the firm • Implemented Google Analytics to the Website to comprehensively analyze critical traffic metrics and used Facebook Insights to drive maximum client exposure.• Conducted predictive analytics to forecast down periods in order to mitigate the length of the recovery period. • Analyzed Facebook Insights data and cultivated over 1000 new likes in one week using one Facebook Live post encourage green card applications after Supreme Court ruling; landed 100K views.

Anaheim, California, Us

In this role, I provided immigration legal services for clients from many different countries. I worked with entrepreneurs and investors to help them procure business immigration visas. I worked with various employers to bring highly skilled workers to the United States under H-1B status. Additionally, I represented hundreds of clients at immigration hearings and interviews to obtain successful results. I engaged in complex legal research to identify key weaknesses in decisions by the government agencies to help clients obtain their green cards. Additionally, I drafted many lengthy briefs to support their cases with the government agencies and to support their cases in court. Key Contributions:• Managed and led a team of four, including associate attorneys, to ensure quality of work being produced and meeting all deadlines for court, and federal agencies, in addition to ensuring the firm maintains all business requirements such as filing the annual Statement of Information and responding to inquiries by the EDD and other state agencies. • Procured asylum status for over 47 applicants annually from Syria, Egypt, Palestine, and other countries. • Expanded law firm client base by 13% adding new types of case work to take on writ of mandamus cases and providing training for other attorneys to meet the caseload

Irvine, Ca, Us

At Elite, I worked as a Tutor in teaching summer prep courses for students entering into AP Chemistry the following fall. I created my own syllabus for the course, in addition to finding appropriate teaching materials weekly to ensure that the students were well equipped to take on the AP Course and achieve a good score at the end of the year. During the school year, I also taught courses to support students in preparation for SAT Subject Tests in Chemistry.

San Francisco, California, Us

Tutored students through a mobile phone application in mathematics/statistics (all levels) and chemistry. Provided feedback on other tutors' sessions to improve the experience for the students.

Tutored all levels of math through AP Calculus and AP Statistics. Tutored in chemistry, physics, and biology. Prepared students for SAT Math, ACT, HSPT, and ISEE to help them gain admission to top tier private high schools and colleges.

Responded to phone inquiries from students and patrons. Assist with the checking out and returning of books. Re-shelved books in order by the Dewey Decimal System. Filed updates for a variety of legal resources. Provided back up copy machine troubleshooting for patrons.

Mentored and trained students in developing more efficient methods of studying and exam preparation. Reviewed and provided feedback on practice exams. Responsible for developing lesson plans. Trained new Colloquia fellows and tutors.

Synthesized several different transition metal compounds with various ligands. Analyzed NMR, GCMS, and other data to find identification of the compound. Participated in the 2007 American Chemical Society Puget Sound Section Undergraduate Research Symposium and the 2007 University of Washington Annual Undergraduate Symposium. Presented a poster reflecting research findings at both symposiums and responded to questions regarding the research.

Master Of Science, Business Analytics

J.D., Business Law

B.S./B.A., Chemistry/Mathematics