Erin W. Email & Phone Number

Boca Raton, Florida, US

Nashua, New Hampshire, US

• Designed a marketing automation ecosystem that would empower teams to use real-time data to deliver personalized, engaging subscriber experiences at scale
• Implemented first and last UTM source tracking throughout the MarTech stack to measure the impact of multi-channel campaigns and media buys–shedding light on buyer engagement patterns and optimization opportunities
• Optimized campaign operations and automation to provide greater visibility into how campaign engagement impacted closed-won revenue including: campaign hierarchy management, attribution, and influence reporting
• Enhanced segmentation through the development of robust waterfall enrichment programs—maximizing the availability and freshness of firmographic data on more than 1M individual records
• Refined enterprise scoring and grading models to drive greater efficiency in handoffs between Marketing, Sales, and Customer Success
• Participated in cross-functional working sessions to continuously re-factor templates, automation and/or segmentation criteria—with an emphasis on driving operational efficiency through iterative feature enhancements.

St Louis, Missouri, US

• Implemented self-segmentation enhancement to enrich essential grading fields as part of a cross-vertical nurture campaign
• Provided full-service campaign support during the launch of two new product enhancements including: strategy, email, landing page and form design, testing, reporting and optimization
• Refreshed the intake process for bulk import requests from multiple LoBs using automated workflows

Des Peres, Missouri, US

• Create and monitor day-to-day Marketing Automation campaigns of varying complexity using Pardot
• Act as Product Owner for ESP Migration, including template development and asset library setup
• Responsible for audience segmentation, acquisition/import, tagging and application of lead assignment rules & queues to SQL
• Design user email signatures, responsive forms, landing pages and manage Tag/UTM assignments to ensure accurate reporting
• Partner with CRM Lead to identify gaps in data quality and support database hygiene through enrichment and automation optimization
• Drive optimization of current technology while emphasizing how business objectives could be achieved with greater efficiency using newer technologies and strategies

St. Louis, MO, US

• Established relationships with new and existing accounts and worked with a team to build cross-channel funnels from conception through execution
• Led weekly meetings with clients to provide status updates, review campaign results, report on web development progress and provide customer support
• Designed a personalized email campaign using merge fields and NiftyImages to win new business, resulting in three new clients

• Served as the subject matter expert on social media and digital strategy, responsible for the day-to-day community management and digital media buys for Star Trek™ The Cruise, The 80s Cruise, NASCAR Cruise, The Jazz.
• Responsible for the development of campaign and targeting strategies including dynamic content personalization and re-engagement campaigns
• Led the development of a multi-channel lead generation and nurture campaign that resulted in triple-digit revenue growth and +20k new leads
• Managed annual photo and video production budgets from initial proposal and contract negotiation through approval and final cost actualization
• Developed shot lists for photographers, videographers and celebrity talent to produce content for Entertainment Cruise Production's distinct audiences

Las Vegas, NV, US

• Responsible for developing compelling content for River City Casino, Ameristar St. Charles & Ameristar Kansas City social media channels, including capturing videos and photos of Pinnacle employees & customers and.
• Executed large-scale ticket giveaways for special VIP experiences at River City Casino that increased engagement by 200%+, increased Twitter following by 130%+, and increased Facebook following by 3%+
• Worked with Public Relations to provide social media support during crises

Reno, Nevada, US

• Assist in the migration of 15 company websites into Ektron
• Managed website quality assurance checklists and collaborated with technical team to resolve bugs before and after launch
• Responsible for working with property Marketing Directors to update their website content, including the incorporation of keywords for SEO
• Worked with project management, marketing and IT to ensure initiatives aligned with strategy and budget
• Assist with email marketing production, testing, deployment and measurement

Chesterfield, MO, US

• Assisted Marketing Manager with social media content creation for Facebook, Twitter and Pinterest
• Researched topics and interviewed subjects to write stories and feature articles for web and print publications
• Assisted with planning and writing of Reliv’s Lifestyle magazine, sent to 60,000 distributors in the US and Canada
• Edited and published new content to website using CMS