● Lead the overall product strategy and vision for the COFE App and COFE Cloud Apps, aligning with company objectives and market demands.● Collaborate with cross-functional teams, including engineering, design, marketing, sales, and customer support, to drive product development and enhancements.● Define and prioritize product features and enhancements based on market research, customer feedback, and competitive analysis.● Develop and manage the product roadmap, ensuring alignment with business goals and customer needs.● Oversee product launches and releases, coordinating with various teams to ensure successful execution and timely delivery.● Analyze key metrics and user feedback to measure product performance and identify opportunities for improvement.● Manage relationships with external partners, vendors, and third-party integrations to enhance product offerings and capabilities.● Stay abreast of industry trends, emerging technologies, and competitor strategies to inform product strategy and innovation initiatives.● Provide leadership and mentorship to the product management team, fostering a culture of collaboration, innovation, and continuous improvement.

● Collaborated closely with engineering, sales, marketing, C-level executives, stakeholders, and support teams to meet business case objectives and ensure customer satisfaction.● Led vendor relations, managed portals, platforms, and handheld devices (mPOS), ensuring smooth operations and optimal performance.● Defined product vision, strategy, and roadmap to guide product development efforts and maintain market competitiveness.● Gathered, managed, and prioritized market and customer requirements to inform product development initiatives.● Managed integration between COFE and third-party tools and vendor systems to ensure seamless operation.

● Worked with cross functional teams & projects (PMs, Dev Team, Design Team, Marketing, C-Level, Stakeholders)● Planning and identifying features of the core infrastructure (base sdk for ios, android and back office panel to control the apps) of the mobile apps,● Responsible for 12 apps on iOS and Android and store management, (Smart Lens, Smart Scanner, MathMe, Alfred etc.)● Identifying the needs of the mobile apps and planning developments for upcoming features,● Project planning, distribution of roles according to the plan to develop iOS and Android clients andkeeping every process under control,● Documentation, debug and testing,● Determining the Project Management Processes in Enrich Mobile● Managing the content team for translations and content creation of the apps.

● Responsible for L’Oreal Magento v1 E-Commerce projects on three platforms (Web, iOS and Android) (Kiehl’s Turkey, Lancome Turkey, NYX Cosmetics Turkey).● Project and budget planning of migrating from Magento 1 to Magento 2 for the projects,● Management of customer follow-up and process improvement meetings,● Coordination between the customer and development teams upon sprints● Planning and executing third party integrations. (Delivery Partners, CRM Tools, Stock ManagementTools, Payment Gateways, Finance Tools, Marketing Tools)

- Providing coordination between the Product Manager and the production team,- Identifying the needs of the mobile apps, adding and planning new function developments.- Project planning, distribution of roles according to plan to develop iOS and Android Clients and keeping every process under control.- Debug and testing,- Documentation,- Daily updates of metrics of apps which are in store.

- Coordination between the customer and production team- Project planning, role distribution according to the plan and keeping every process under control,- Keeping in touch with the customer during the whole process, developing and evaluating project steps,- Documentation of projects and giving customer education,- Develop, test and follow up the process of inhouse products of Reklam5 (R5Commerce and R5 CMS),- Determining the needs of new functions- Debug and testing,- Making new SEO developments, following projects with Analytic tools. - Determining the course of Facebook and Google ads, measuring the metrics and getting the needs done by the production crew.

- Coordination between the customer and production,- Project planning, role distribution according to the plan and keeping every process under control,- Keeping in touch with the customer during the whole process, developing and evaluating project steps,- Documentation of projects and giving customer education